During CES this year, Matsushita, a giant in the traditional technology industry, brought a booth of about 2,500 square meters to CES in Las Vegas for the first time this time, Matsushita did not exhibit household electrical appliances for the first time in the exhibition hall.Matsushita Electric (China) Co., Ltd. Director The chief representative of China, North East Asia Yokoyama Ding said in an interview with People's Daily reporter that this is a change from the awareness of Panasonic, the future Panasonic will vigorously develop the B2B business in China, will never give up the cause of home appliances.
B2B transformation will focus on the development of automotive industry
In recent years, Matsushita actively transformed from the B2C field to the B2B field, while in the field of B2B, Matsushita positioned the in-car business as the pillar of its growth strategy. At 2018, CES will face 2030 from "living space", "supply chain 'Mobile' and 'Environment' (Energy) Imagine a New Social Scene: The proliferation of fully autonomous vehicles brings about tremendous changes in travel time and space.
Yokomizo also admitted frankly that in the future to develop B2B business in China should also put the cause of the car in the first place.It is revealed that Panasonic is currently cooperating with Beiqi, Panasonic car battery as one of the three major production plants in Dalian, also opened in 2017 Panasonic's car battery factory.
'In China's car business plan, our future goal is to seek safety, that is, in the field of automatic driving to provide components, products, with the car business cooperation; the other is a comfortable car space; the third is On the energy side, that is to say about on-board batteries. '
Yokosuhito said, 'Panasonic has more than 50 manufacturing companies in China. If we add sales companies, there are 79 companies in total. Each year, China conducts business training for those candidates who will become general managers Training, we can often hear about the idea of strengthening automotive-related products during the publication of plans for the future of these general manager candidates. From this we can also see the weight of the vehicle-mounted business in China in the B2B business '
In fact, this is not the first time Yokomichi decided to express its aspiration to expand its automotive business in China. During the April Shanghai Auto Show in April 2017, when he took office, he said that the revenue plan for Panasonic's China car business will start from 2020 100 million yuan, expanding to 200 billion yuan in 2022.
Yokosuhito has a deep connection with Panasonic's automotive business.He has served as the chairman of the alkaline battery division, the minister of energy solutions department since the start of his career in Matsushita in 1987. He has formed an indissoluble bond with automotive energy research and development, As the general manager of Panasonic Energy (Wuxi) Co., Ltd., president of China Electrification Residential Equipment Machinery Company Air Conditioning Company.
It is reported that Panasonic car business has covered new energy vehicles, driving assistance systems, automotive infotainment systems and other fields, from components to integrated solutions. Around the three areas of comfort, energy saving, security, Panasonic is committed to make consumers have more comfortable , Safer driving experience.
Optimistic about the Chinese market will be more dynamic Panasonic
Although the appointment of the chief representative of China took only a short period of more than 8 months, Yokoyama has its own understanding and understanding of the Chinese market.He admits that from the potential, the pace of development and changes in the market, compared to Europe and the United States and Japan Market, China is superior.He gave an interesting example to reporters, 'Now the Japanese market is the age of 50-year-old uncle, Europe and the United States is about 40 years old, and China is a 20-year-old youth is a very dynamic one State
Yokosuhideng said that in the past two or three years of China's development is very fast, people's life scene work scenarios have undergone great changes, such as using a mobile phone can solve all the problems, 'China's current IT Or IOT a high degree of AI equipment, there are many, it can be said that China is now fully lead the world in these areas. 'He pointed out that this is a great opportunity for Panasonic, and Panasonic China must do Things are more and more.
Panasonic has been in China for 40 years and has 79 companies in China.Matsushita to find new partners in China, looking for new businesses, new business development.We are in China to do a new career, Panasonic China to really and China's partners together to carry out career development.
Panasonic will also be more dynamic, this is also an important task I will do in the future.
At the end of 2016, Matsushita joined the China Entrepreneur Club, the third foreign-funded club in the club, where Yokosuka made a lot of acquaintances with many Chinese entrepreneurs, including Jack Ma, chairman of Alibaba Group's board of directors and founder of Millet Lei Jun, etc. "Joining the China Entrepreneurs Club will strengthen our ties with Chinese enterprises." In the future, Panasonic also hopes to cooperate with Chinese local enterprises.
Yokomizo said he deeply felt the expectations of the Chinese market and also saw some issues China faces now and in the future such as environmental pollution, food safety, aging, etc. For these issues, Panasonic will do its utmost to do Make efforts, and actively promote cooperation with Chinese enterprises.
Will not give up home appliances business Panasonic side of consumers
Matsushita's fiscal year 2016 earnings report, Matsushita full-year sales of about 430 billion yuan, of which China's market sales of about 500 billion yuan. Revealed that at present, Panasonic's business in China, B2C business accounted for about 20%, B2B business accounted for 80%.
Although Matsushita China's future source of motivation is still in the B2B business, the proportion of B2B business may also be increased, but Yokomitsu told reporters that Matsushita in China will not give up home appliances business.He pointed out that Panasonic in China Brand awareness is very high, but also because there is such a brand awareness, Panasonic's business in China to start so smoothly, these are very valuable to Panasonic.
'Now Matsushita products, such as hair dryer, etc. These small appliances sold very well, these are things that can be used in everyday life, but also Panasonic can make things like the customer. Matsushita made these products can be said Matsushita around you.But the field of Matsushita in the B2B area is hard to show on the surface, so there will be a distance with the customer, I think we in the deepening of the B2B business must also do Panasonic Panasonic around you, to achieve this It is the home appliances.We Matsushita should do things should have a good quality of Panasonic products, to provide customers with value. "Yokutai regular display, the future want to do home appliances Matsushita Electric Appliances is not to say that the sale of a single product one by one Go out, but want to do the product group to do the living space, so that these provide new value to customers.
He said that Matsushita has a lot of home appliances technology, the future will be home appliances technology into other related fields.And Matsushita now there are 35 business department which has a lot of technology is based on the same, you can put the foundation of this career Technology to get other business to do it, which is also a 35 Division Panasonic's strengths.
In 2018, for Matsushita, which is about to embark on a centennial celebration, it is not the ultimate goal to transcend the century, but the beginning of the next new era.