Online Shopping Consumption After 20% growth for many years, there was a rare 30% increase in 2017. According to data released by iResearch recently, the transaction scale of online shopping market in China is estimated to reach 6.1 trillion yuan in 2017, an increase of 29.6% over the previous year. Behind this is the performance demonstrated by the convergence of retail formats, a sign of speeding up service consumption.
Nearly 30% increase in online shopping spending
According to the data provided by IResearch, from 2013 to 2017, the growth rate of the trading scale of online shopping market in China dropped 5.7% in 2016 to 5.7% in 2017, an increase of 5.7 percentage points in 2017.
Insiders said that in early 2017, the industry's online shopping market is expected to increase the size of the transaction rate of about 20%, but the year 2017 online shopping rose more than originally expected.
For the unexpected growth in 2017, iResearch believes that '2017 is a year of online and offline convergence, and the data-on-line-in-line and the on-line diversion have achieved initial success and stability The development of online shopping usher in a new vitality of development '.
The new retail effect first appeared
Many retail practitioners said that the scale of the transaction in China's online shopping market is behind the e-commerce companies continue to sink channels, frequent test results show the impact of retail entities.
In the past year, e-commerce enterprises explored the direction of development of physical businesses, and entities like retail enterprises accelerated their integration with e-commerce providers. Smart retail, new retail and unbounded retail became the high-frequency words. Retail trial field frequently landing, once focused on the online channels of e-commerce companies have personally battle to open up the development of real business space, the combination of a variety of formats snatch offline traffic.
It is worth noting that the joint operation of e-commerce enterprises and real businesses has become the norm in the past year. The relationship between Ali and Intime, Brilliance, Xinhuadu and Gao Xin is becoming more and more close. Jingdong's frequent interactions with Wal-Mart and Sam shop and the boundaries between channels More and more fuzzy, resulting in performance synergies also will be enlarged.
Service consumption to enhance growth
Online service consumer transactions saved the slowdown in online shopping, and home sales rose even more unexpectedly as of July 2017, with orders of 58 arriving at home and the number of in-platform domestic workers remaining the same 150%.
Han Ji Cong, vice president of Butler Group, told Beijing Daily reporter told reporters that the company's business accounted for about 30% of the line, mostly obtained from WeChat, App and other channels in 2018, plans to achieve online access to business accounted for about Bacheng The goal.
Li Yongjian, director of the Institute of Finance and Economics of the Chinese Academy of Social Sciences, said that the growth of online service consumption drove up the growth rate of e-commerce, benefiting from the advanced layout of China's e-commerce market Lifestyle Services O2O After the ebb and flow of sand, The characteristics of the consumer, the service tends to be refined.