Since 2017, LED transparent screen in the field of digital dance more and more widely used, from the TV column stage, to all kinds of concerts, and then to 2018 New Year's Eve concert, LED transparent screen transparent, non-blocking, flexible use of The characteristics of the digital wai Mei designers use incisively and vividly.While in digital Wu Mei, LED transparent screen is also gradually advancing high-end Display the market Among them Outdoor Advertising , Exhibitions, windows and so on display The penetration rate of the field is more impressive.We have analyzed before the LED transparent screen outdoor advertising developments, then, in the field of commercial display, LED transparent screen can capture their own territory?
Fashion ideas show that demand to promote the application of the market is impressive
With its high transparency, LED transparent screen can easily create a smart, transparent beauty, and visual penetration, LED self-luminous and other features also make its own fashion, technology and futuristic, creative display, high-end display in the field Welcome, such as the 2017 Shanghai Auto Show and Guangzhou Auto Show, LED transparent screen in the major car brands stand up with the new car products eye-catching - Many car brands choose LED transparent screen to decorate the booth, car ads, can highlight the brand and the car Avant-garde and sense of technology.
Similarly, in the high-luxury goods, fashion brand stores, LED transparent screen has also become a 'favorite', there are already many luxury fashion brands will be introduced into the transparent LED screen store, as a window display advertising products. Understand - the transparency of the transparent screen and most storefront transparent window design highly fit, both to show the dynamic video advertising products, but also will not completely block the past passers-by to watch the store's furnishings and other products, and then the LED transparent screen is still Belongs to newer display devices, giving a trendy, creative visual experience, bring out the brand's fashion style.
In addition, high-tech parks, high-tech enterprises, etc., more emphasis on science and technology to create an atmosphere of innovation, LED transparent screen can not only play video ads, brand, corporate publicity, but also to create brand identity, virtually rendering business innovation, and Advancing culture, increasing people's 'impression points' while in high-end commercial shopping centers, bars, hotels and other places of entertainment consumption, LED transparent screen by virtue of fashion avant-garde appearance, to attract the flow of creative selling point, increase spending .
From the above listed applications, we can easily see that the LED transparent screen creative, beautiful appearance, making it a choice of many creative fashion display technology devices.Digital advertising development accelerates, the commodity economy is increasingly developed today, the LED Clear display of commercial road will be further and further away.
After the former tiger there are still recovering the achievements of the market to consolidate
Although LED transparent screen with high permeability, beautiful appearance and other characteristics, but this does not mean that it can be indiscriminate .In particular, the current New display Equipment is also constantly upgrading and developing, LED transparent screen promotion efforts are still more limited, the market needs to be strengthened.And under this, new products have the opportunity to cut into the market, and LED transparent screen a higher level.
In pursuit of high transmittance, LED transparent screen to some extent, at the expense of high-density, high-definition display at the cost of this also means that it is difficult in the field of close-up display to go one step further, what's more, in close-range transparent display , Transparent LCD screen has also been put into use, pixels and transparency are more suitable for close viewing. Plus indoor commercial display, high-definition is undoubtedly more favored by the merchants, so transparent LCD screen and liquid crystal transparent LCD market competition is still Need to continue to improve the technical level.
apart from LCD In addition, with the same led display, last year's newly developed LED film screen products should not be underestimated. In addition to the same high transmittance, the LED film screen also has a soft, lightweight, easy to install and many other advantages, without the use of glass As the raw material, its protective performance is also higher.With the LED transparent screen is more similar to its application areas are mostly glass windows, glass curtain wall and other places, can be said to be a very high alternative products.Currently, LED Foil screen application market is still small, the market is far less educational and LED transparent screen, but its simple to install, the advantages of bending more than the latter is also more favorable, so LED transparent screen manufacturers can not be satisfied with the status quo, but need to maintain a high degree Vigilant heart.
In addition, the transparency of the transparent screen, but also to display the picture quality is less than the conventional screen, the content is also relatively dull play video ads, so out of the transparent windows, glass buildings, other ads show less applied to the LED transparent screen, which It is also one of the factors limiting its further exploration of the commercial market.
In summary, the advantages and disadvantages of LED transparent screen is the two aspects of the technology brought about by this technical achievements not only contribute to the transparent screen in the field of high-end display applications, while limiting its broader application. It seems, LED transparent screen from the high-end market to the universal application, not only to resolve its technical obstacles on the display, but also reduce the price, and strengthen marketing, education, preempted potential market, to further broaden its business Significant market share, open a new market blue ocean.
