Last October, Piccadilly Lights, London's iconic advertising space, underwent a series of updates and reshapes. Since the deployment of the new improved 4K LED with 8mm pixel pitch, width of more than 44 meters, seamless curvature and some weather resilience, Digital screens, major brands such as Coca-Cola, Samsung and eBay are eager to get their own customized ideas at 100 million annual flows, visualizing Piccadilly Lights as a digital signage feast and forum in Times Square, New York, both worthy of advertising Spread huge digital canvas.
So Smirnoff, one of the top ten wines in the world, is really compelling for this screen. The company's' We 're Open' campaign manages to book ads for prime time during the Christmas season until New Year's Eve It also ends with the colorful 2018 New Year to Timing event and also attracts a large number of locals and tourists.
At the moment when the chime sounds, the 'We' re Open 'event is instantly transformed into a' Free to Be 'event. In other words, the event is instantly transformed into a few inclusive and mobile music videos / fashion shows. Crown vodka is cool on 'Piccadilly Lights' Outdoor Advertising Is full of surprises, leaving a deep impression.
