The AT & T flagship store in downtown San Francisco has drawn the attention of consumers and the digital world. A 40-foot arc-shaped, 6-foot-wide digital panoramic screen attracts customers who come to the AT & T flagship store by presenting creative content and invites They experience the latest technology and set the tone for the store's user experience.
Nominated companies: MaxMedia, Atlanta, Georgia, USA
Location: Atlanta, Georgia, USA
Project Name: AT & T flagship store
Category: Retail
background
MaxMedia was asked to take the lead in developing the creative content of the digital entrance panorama of the AT & T San Francisco flagship store, and the panoramic display at the entrance just laid the tone for the entire flagship user experience. In the initial development phase, MaxMedia kept in mind AT & T's unique geographical location, Culture, social responsibility and other aspects of the value of the store to ensure that the expectations of Silicon Valley, authenticity and entertainment, while maintaining high standards is also very important, making it difficult for competitors to copy and take inspiration.
challenge
While the MaxMedia team has encountered challenges, they can create opportunities and develop solutions.The challenges include: AT & T needs amazing and unparalleled content that reflects the culture of San Francisco while adhering to AT & T's brand standards. With creative, eclectic and San Francisco, best known for its state-of-the-art Silicon Valley technology, is the perfect location for AT & T to introduce its latest products to consumers, but it is hard to limit MaxMedia's creativity to the limitless possibilities in the region. MaxMedia has to find one Easily add creative technologies and corporate regulations in these two worlds way to make the user experience more humane and more friendly, so that customers feel the tangible products in the store.
solution
Overcoming the challenges and limitations inspired by San Francisco, MaxMedia, in collaboration with renowned technology artist Joshua Davis, was able to capture more than 43 cities in San Francisco in a two-day period together with the creative content of the panoramic show. A move helps collect images that represent the rich and primitive culture of the beautiful city.
MaxMedia's creative team successfully combines stunning images with AT & T's brand name to create breathtaking panoramas that showcase dynamic art that seamlessly combines color, animation, shapes, photos and video clips to showcase For three stories: entertainment, connected life and local arts and culture.
result
In order to measure the impact of the entrance panoramic screen on customers, AT & T conducted a panel survey prior to the opening of the store and when asked to provide feedback, participants were display Images taken by the creative team Joshua Davis and MaxMedia may show up on the digital input screen and if the reaction to the image is positive, AT & T will consider the responses to indicate that their goal has been completed. Examples of reactions include: 'The video screen is fascinating, you have to go to the store to see' and 'creativity' has never been static. '
