instrument The industry can be divided into producers, distributors and end users in terms of the large industrial chain classification. Manufacturers and big brand agencies are relatively large in terms of management and financial system due to their large scale and large scale. However, Many channels for financial companies do not fully understand the 'business exchange' Enterprise Research Institute mainly for the domestic instrument industry to carry out research and analysis of channels, and today 'business exchange' Institute of Enterprises on the popular channel to know what financial knowledge, business Operating finance is the key, we must know it, but also know why.
Access equipment manufacturers, channel operators need to grasp the financial knowledge (a) continue to analyze:
Third, the financial management of sales management
1, to maintain a good flow of funds
'Yi Shang Hui' Enterprise Research Institute believes that enterprises in the product sales process is the product flow, information flow, capital flow, logistics and multiple circulation.Corporate sales activities and the flow of funds are closely related to the instrument managers must correctly plan the flow of funds , Make good use of living capital, thereby enhancing the efficiency of the use of funds.
2, accounts receivable management
In order to increase the market share, enterprises often adopt various promotion methods (narrow sense of promotion here). Although there are many kinds of promotion methods, there are two types of settlement methods: cash sales, credit sales, and cash sales. Is accrued cash flow in line with the actual cash flow, to avoid bad debts, bad debts, but also promptly put the money back into operation, therefore, it is the business most looking forward to a settlement.However, in a highly competitive today, It is often difficult to rely solely on the "cash sales." Moreover, in order to curb the risks, enterprises blindly pursue 'cash sales' will lose their business opportunities. In the course of time, they may cause the market to shrink and the market share to drop, thus damaging the long-term interests of the enterprises.
In order to meet the needs of competition, the timely adoption of 'credit sales' can make up for the shortage of 'cash sales.' Moreover, from the point of view of commodity circulation, 'credit sales' strengthen the market position of enterprises, increase sales revenue, save the use of inventory funds and reduce inventories Management costs, etc., but also from the other point of view, 'credit sales' will have a problem of accounts receivable, bad debt problems, there is a certain risk.In addition, non-mortgage channel merchants, Credit only credit for manufacturers there are some risks, how to effectively solve the problem of credit sales of SMEs and channels, improve management of receivables, as well as liquidity issues. Will be the joint commercial banks and through industry funds to carry out supply chain financial services, equipment manufacturers to completely solve the problem of liquidity difficult for channel operators, while addressing the manufacturers due to financial reasons can not be large-scale credit issue.
3, finance VS business
Finance is a sales service, but it does not depend on sales.Sometimes sales departments in order to develop new markets and increase market share may not count the costs to some extent, but the financial staff should carefully calculate the operating costs and final results of each business For example, if the customer wants to pick up more when the purchase price is low, the salesperson may agree with each other's requirements for the purpose of developing relationship with the customer, while the finance staff may refuse the principle of 'no debt sale' Financial and sales will be a contradiction between the two sides.To resolve this conflict, companies need to develop the relevant provisions of the customer arrears, and strengthen the sales department and other functional departments of the communication.
Understand the basic financial knowledge for the instrument industry, channel manufacturers and sales staff to carry out the work of a certain degree of universal effect. 'Business Exchange' Institute of enterprises based on the instrument industry channels plowing, channel manufacturers and domestic manufacturers of pain points on the issue In-depth thinking and research, through in-depth understanding of enterprises continue to analyze the problem, find the essence of the problem, and to explore the nature of the problem, find solutions to adapt to boost the sound development of the instrumentation industry.
