The TV market is very competitive in 2017 and the television market has experienced an unprecedented 'ice age.' The sales model, which attracts users with the concept of low-cost harvest sales, has filled the low-end television market as the consumer structure upgrades to mid-to-high end , High-end market will also become the main battlefield color TV competition.
Now the high-end color TV market, no longer by Sony, Samsung and other Japanese companies dominate, led by Hisense's rise of China's own brand, but also greatly enhance the status of China's color TV enterprises in the global market.This one, Hisense TV Sony Surpassing the TV has also become a talk of relish.
Hisense TV screen first in the world, Pilot high-end market
With the improvement of people's quality of life, the pursuit of television products by consumers is no longer confined to price / performance ratio, but more is the pursuit of product quality, design and large size TV big screen has become the trend of future television development, big screen Become a high-end TV market standard products.
According to data released by IHS, an international market research organization, in the field of large-screen TVs, Hisense averaged 46.9 inches in size in 2017. In addition, Hisense shipped a 7.9% shipment of the 4K ultra-high-definition television market Share of the world's third largest share, while Sony's share of global shipments of 5.8%, ranked No. 6. It also means that Hisense in the international high-end television market, come from behind, the remarkable results, the Chinese brand of internationalization, and Great further.
Who can be the first grasp Core Technology , Who has the right to speak
In the era of CRT as the core, Sony, with its unique upstream resources and strong core technology, dominate an era.Speaking Sony's exquisite, almost nobody knows, nobody knows.However, to the transition of flat-panel TVs The era, Sony missed the emerging display technology initiative, represented by Hisense and Samsung, South Korea beyond the brand.
For example, to improve the quality of a key technology backlight partitioning technology, in short, direct LCD TV in order to perhaps better backlight control, the backlight area is usually divided into tens to hundreds of partitions, the backlight is more small The more accurate the brightness control of the range.Sony only began to promote and apply in 2013, and Hisense started R & D and promotion as early as 2007. Not long ago, Hisense launched 2018 World Cup Limited Edition TV - 75-inch Hisense U9 Ultra Quality TV, it is the first time the backlight partition was raised to 1000 Zone. Up to 1000 independent backlight partition and 4096-level fine dimming technology, the real show the ordinary TV is difficult to show the level of detail and depth of field, the invisible details In the 1000 Zone under the field of vision is completed.
AI in the industry rise, the future of television will be moving in the direction of artificial intelligence.Recently, Hisense announced that all TV products will be upgraded in 2018 system to VIDAA AI, VIDAA intelligent system to start the AI upgrade upgrade.The Hisense upgrade mainly The most basic and most important voice control, intelligent voice is the premise of the realization of human-computer interaction, which determines the depth and breadth of human-computer interaction.Hisense beat the first shot of artificial intelligence, are all to us that its abundant technical resources And foresight in the future.
In the color TV industry, especially in the whole machine display technology, audio technology and other system innovation as the core competitiveness of enterprises, if who's core technology lags behind, tantamount to placing the head under the knife, slaughtering.
Now, although Sony will OLED technology as its secret weapon to enter the high-end market, but also introduced the OLED's iconic product A1. However, as the core component of OLED TV screen body, but not self-sufficiency, only the purchase of Korean LGD screen, This also means that the heart of the OLED TV stored in the hands of others at the same time in the laser display as the representative of the next generation of display technology, Sony did not elaborate layout. In contrast, Hisense, already started layout, master ULED and laser core technology Hisense, is likely to become the leader in the next generation of display technology.According to industry sources, Hisense decided to enter the high-end market with high-end ULED TV + laser TV.Hisense Sony future fate, we have no way of knowing, but the technology is changing day by day Today, who can grasp the core technology, who has the right to speak.
Attack overseas markets , Improve brand influence
Compared with the domestic color TV market, competition in overseas markets is even more fierce, and going global is the only way for color TV enterprises in China to enhance brand awareness and increase global market share.
In recent years, Hisense has set up seven overseas R & D centers in the United States, Japan, Germany, Canada, Israel and other places, and established overseas production in South Africa, Mexico and the Czech Republic Base; at the same time on July 31, 2015 invested 23.7 million US dollars acquisition of Sharp Mexico's total equity and assets, while access to Sharp TV Americas 5 years of brand and all channel resources to further open up the Americas market; it is the acquisition TOSHIBA TV Business, enjoy a package of business such as Toshiba TV products, brands, operations services, etc., and has Toshiba Television global brand authorization for 40 years.It also quickly enhances the image of consumers in Europe and the United States by sponsoring sports events such as the European Cup. Hisense Group President Liu Hongxin announced the sponsorship of 2018FIFA World Cup and launched the 'Bright Program' global brand promotion program, but also to Hisense brand global influence greatly increased, and firmly occupy the high-end market in Europe and the United States a place.
However, as one of the leading players in the international home appliances market, Sony's influence has dropped dramatically, as one of the top five sponsors of FIFA, but due to its restructuring and spending cuts, the sponsorship of the World Cup was stopped.In addition, Sony New product launch frequency is greatly reduced, almost once a year, and sometimes the product does not upgrade within two or three years.
Due to poor management, Sony TV business recession, not only out of the upper reaches of the LCD panel factory, but also completely out of their own can grasp the industry chain resources, and even its flagship Z9D LCD TV, or A1 OLED TV, there is only one left Core chip, a great loss of autonomy.
At last:
Throughout the TV industry, we can see from both the Hisense and Sony small see large, high-end product big screen has become the trend of future television development, color TV enterprises who better adapt to market changes and consumer demand, who You can have the last laugh.
