On January 23, Mr. Wang Zhiguo, CEO of Kuo Kai Network Technology Co., Ltd., said at a press conference on the commercial value of the large-screen large-screen media that up to now, more than 31 million mobile terminals have been set up. In 2017, 288 million revenue growth of 255%, advertising business growth of 472%, film and other business growth of 175%; the next three years will be open and OTT industry gold three years, revenue will continue to maintain rapid growth, Will create one hundred million terminal club.
In 2017, the color TV industry is very cold and its strategic direction has also undergone major changes. It has transformed itself into a service provider for television systems, concentrating on mining commercial large-screen television magazines and enhancing its platform operation capability.
In the past year, we can see that in addition to Skyworth, cool open the TV carrying cool open operating system, Panasonic, Philips, Panda and other smart TV brands are also equipped with cool open system .Also with the Jiangsu Provincial Radio and Television Cable strategy Cooperate with each other to develop the cable customization system in Jiangsu through the research and development, operation and service resources of its Internet TV system technology. The two parties share users, resources, technologies and channels so that the competitive landscape of the broadcasting and television industries will be changed.
In the meantime, we can see that the profit-making model of KUCI has diversified from movie, advertisement and mall to application distribution, with the revenue from film and television advertising accounting for 75% of the total revenue of the company.
For the big screen, content is the core value of the television industry resources.
The current Internet video to cable TV and TV manufacturers, lack of quality content, and in the impact of Internet TV and video sites, head high-quality content copyright fees are higher and higher, advertising revenue back pressure is increasing. Cool open model itself is 'content + system + capital', its content is its core competitiveness.
Kuokai has introduced two major Internet companies, iQIYI and Tencent respectively, as its strategic shareholders in 2016 and 2017, and has strongly integrated premium movie and TV content of AiQi and Tencent Video, improving the strength of channel and content Cooperation model, and cool open through the new matrix perfect with the latest version 6.0 system release, hardware and software layout has been completed.
In the future, Cool Open's' N Plan 'will also adopt terminal stocks and terminal dividends to attract more terminal manufacturers to join.' Traffic Sharing Technology Plan 'will introduce more content to more users through open terminals and push more users through' Living Room VIP Brand Plan 'for large brands tailored creative big-screen promotion, and end customers, content customers, brand owners together into the million-level terminal club, we will also wait and see.
