Xiaopeng car founder, president Xia Heng
January 20-21, held in Beijing with the theme of 'Achieving high-quality development by taking advantage of the trend of global change' (2018) at the event site Xia Heng, founder and president of Xiaopeng Automotive Xiaopeng Internet The road to car practice made a wonderful speech.
Dear leaders, ladies and gentlemen, Good morning! I am very happy to have such a good opportunity to share with you Xiaopeng Internet car practice. Just introduced to the chairman introduced another representative of the new car forces, I know In recent years, the term "new car" is very good, the new car team is also very fire, Xiaopeng car was established in 2014, then, according to my incomplete statistics, at least 100 new car team .As a new car One of the founders of the team, I am very different from the background of many founders. First, I found out that there are very few and cross-field engineers with very little technical background. 2014 When I was in mid-year, I said that I wanted to build a car. At that time, actually many friends came to me and told me that with your being so familiar, what are you telling the truth? I said I want to make a car. , And you are a front-line car R & D technical work how to produce such an unrealistic idea? In fact, I also know that 2014 is not 2004, far from 1994, the time in 2014, the car has been Is a red , For a start-up to do such a thing is very unrealistic 2014 even if you say you want to do electric vehicles, electric vehicles and traditional fuel vehicles is actually a powertrain some differences only, and the entire industry pattern, The high capital, high resources and high technology needed are not different at all.
So why did I get such a very unrealistic idea at the time? A big root cause is getting in touch with a lot of Internet friends. What brought me the most change was when I talked to Mr. Ho Xiaobo in 2014, He tried to open Tesla he just bought for a while, and I took it and it really shocked me because in my all my past knowledge, my friend, my car Industry engineers, as well as leaders, tell me Tesla is actually a junk, because they say Tesla is not a mature car from all angles, it is from the safety, car rules, all kinds of performance and Not a very mature product, the market positioning is not commendable.But I use Tesla in the process, because I grew up in the Internet age young people, often with smart phones young people, fully linked scenes grew up Of young people, intuition told me that this thing is definitely the future, although many people say it expensive, there are many shortcomings, many things are not the same, but from the driving experience, fun features, service system model, experience Marketing, I feel this is definitely not a product designed by an automotive engineer, and it must have been an architect out of the experience of the Internet and technology product experience so I think 2014 will still have a chance. Who will take this opportunity? It has to be brought by the internet, so I was just starting out with some of my friends on the path to make cars.
As you can see, in fact, we feel emotionally in each age. How nice people were in the past era is that the house is cheaper than the older people when they buy a house, and the Internet wave is higher than those of our older people. Older people encountered the wave of mobile Internet, why are we so unlucky? In fact, every era has the opportunity, the pure hardware era was born a great company such as IBM, was born in the PC Internet era like Microsoft, Google, Tencent this Companies, Mobile Internet Age The birth of companies like Apple and Xiaomi has seen a very big trend in the convergence of the Internet and manufacturing since 2014. The combination of AR and hardware will surely be born in the next 10 to 20 years Some very great companies, Xiaopeng Automobile business start-up must not be a car manufacturing company, because we think that this alone will certainly have no chance for us. What is our position? To change the vision of technology to work, to work hard In the traditional automobile technology accumulation and Internet industry technology integration, we need to do is the global wisdom Vendors and manufacturers, so Xiaopeng car from the beginning of the birth must take the Internet thinking and precipitation manufacturing combine to do this thing.
Now a brief introduction to the entire history of Xiaopeng since the venture, in fact, the past three and a half years, although there are Internet variables, the car industry in the long run of this threshold to do something to do, probably 2014 In the beginning, we did not take the lead in the development of vehicles, but first to develop powertrain and car entertainment systems. From mid-2015 to early 2015, we first developed the 'Three-Power and One-Screen' system. At the beginning of 2015, we started to do modeling design and the end of 2015 Design freeze, released in September 2016 BETA version of the model, while all the tools to freeze the model last February trial of more than 100 trial vehicles, throughout the country, all over the world to go through various tests, these tests are in accordance with the Traditional car out of small partners to develop a strict business norms to do.
July 2017 We are also honored to be the first company in the world to receive a letter from the Ministry of Industry and Information Technology. The car can reach the end consumer. There are three big mountains. First, we must meet all government regulatory requirements , The battery pack is not safe, to be certified by the certification department, the car safety is not safe, to meet all the requirements, we completed in July.Second, the supply chain and production, Xiaopeng car with a first step More cautious way, and Tesla same year, the first car choose to cooperate with Zhengzhou hippocampus production, supply chain construction, quality system, production, choose partners closely, in October last year, we also become the first The company formally completed the production of the first batch of cars from the production line of mass production, and our car got the license plate of Beijing in the end of October and started to be able to go on a small scale. Third, how to set up an operating system , After-sale system, product marketing, service system, after all, the car is related to life, quality, safety, must be very concerned about the matter, so we can not suddenly high-volume surface To the masses of consumers, the first batch of hundreds of cars called the geek version, we invited a lot from the styling stage to the development of the geek version of the user, experience the car together, give us more suggestions, extra We will do more, harsher, and more intense testing in time, and the test team will have a separate test suite of electromechanical performance and a test drive autopilot team, for which the traditional car is less involved and we will do it More comprehensive and more tests to ensure that the vehicles delivered by the end of this year foolproof.
During these three and a half years, while we were slowly running around and crawling across very high barriers to car manufacturing, we were thinking that everyone was talking about Internet cafes, Internet cars and Internet cars. The core variable was What? We summed up the main four.
First, the Internet genes, the team must have the Internet genes, the Internet genes must not be seen by reading a few books, but long-term Internet industry, the infiltration of people in the technology industry, our team is a cross-border integration of the team , There are technicians in the automotive field, and people from Tencent, Ali and Huawei, these technological Internet companies, can bring about innovation through cross-border integration.
The second is autonomous driving technology and car networking technology, to be developed independently, from the first day we founded put automatic driving and networking technology as a way to settle down, has been devoting the greatest research and development efforts, this year, our automatic driving and The Allied team of over 600 people, all of whom are R & D personnel, includes an autonomous driving center in Silicon Valley and recruits Dr. Gu, the head of Tesla's autopilot algorithm, to our camp.
Third, we think it is very important for the user to participate in. The car company has always been around the sales guidance when it comes to many ideas and visions. I think there is no problem with the sales orientation. However, the sales orientation will make everyone care too much about the policies, too concerned about subsidies, too concerned about the early sales , I think we are ultimately concerned about what is concerned about the user, how to make everyone really good use of the car, so our user participation is not only involved in the modeling development, not only to collect a large number of users' opinions, more Importantly, product development throughout the company must be user-oriented.
Fourth, awe, cross-border integration.Xiaopeng car with many new forces in the understanding of variables are very different, we believe that the main variables exist in automatic driving technology, electric drive technology, network technology, in the traditional In terms of chassis technology, in the traditional manufacturing process, we feel that we should try our best to adopt mature technologies and processes. As a century-old industry, many things have actually gone through a lot of thinking and consideration, such as light weight technology, and we also understand that before Audi Using a lot of aluminum body technology, and later in turn with the use of steel and aluminum hybrid technology, a lot of time is a full range of considerations, this respect to the traditional use of mature technology, mature technology.
Next, we will introduce some innovations that we made in technology in three and a half years.
First, the battery group technology. Battery energy density is still very important, of course, must be safe under the premise, so we developed a self-developed very safe liquid-cooled technology, this premise is borrowed a lot of special Sira open-source patent, which is also the Internet thinking. The energy density of our battery pack has so far been the highest energy density in all battery packs sent to the Ministry of Information Industry, until now, this record is still maintained by our liquid-cooled battery pack.
Second, autopilot technology Autopilot algorithms are self-developed, but the sensors, the entire implementing agency, borrow heavily from the best suppliers, such as Bosch and our joint development, providing remote control, brake-by-wire .
Third, the network technology. Automotive hardware and software systems independent development, based on the camera, navigation, voice recognition, we have put forward many innovative features.
In the traditional technology, lightweight vehicle also done a very place, equipped with nearly 50 degrees of energy life of 300 km A-class SUV, the car weighs only 1.5 tons more lightweight, very good, but also adopted the C- NCAP 2018 five-star safety test.
Xiaopeng car G3 has recently been released at CES, in addition to just the technology, we applied the shape of the LED light set, the first domestic capsule cockpit, 360-degree roof camera, localization of independent research and development software delivered to the end of this year Everyone, I believe we will bring you a very good customer experience.
I am also grateful to so many friends for their concern and love for electric cars, smart cars, and connected cars. I hope all the friends who make new cars and the friends of the mainstream car factories will work together to meet new challenges for our cars. Opportunities contribute to the power.
Thank you!