Deposit, sharing bicycle can not say gray secret


After a wave of second-tier shared bike business failures and user deposits that were hard to refute, the shared bike deposit problem became the sword of Damocles hanging over the remaining bike companies.

On the afternoon of November 30, some media broke the news saying: 'Motorcycles, ofo Two bicycle companies have tightened their funds and started to divert user deposits to fill the gap. They have appropriated a total of up to 6 billion yuan, and payment from suppliers such as bicycle factories and public relations companies Have been suspended.

A number of AI Financial News reporters in Beijing tried to return the deposit the first time, found that ofo and prostitutes are able to achieve a rapid deposit refund.

A provider of hardware services for Mohammad, ofo, told AI Financial Services that the two funds are currently normal and the cooperation continues.

Morals and ofo also responded by saying that it was' malicious vilification and rumor 'and stated that' user orientation 'is one of the values ​​of the cyclone. Since its inception, the cyclists have always put' Securing user deposit security 'is paramount and ensures that users can withdraw their deposit at any time.

ofo said that the current business operations of the orderly operation ofo from the very beginning of the establishment of strict protection of the user deposit security and set up a convenient and smooth back the deposit process.Currently, the user through the official App, customer service telephone and other channels can be successfully returned deposit.

However, for the most central question, 'whether or not to embezzle the deposit,' neither theo nor the prostitute gave a positive reply.

Where did the deposit go?

On the use of the deposit, the earliest publicly questioned about this is the financial commentator Ye Tan. In a dialogue with the motorcycle cycling CEO Wang Xiaofeng, Ye Tan on the deposit for many times asked, Wang Xiaofeng explained why the deposit , Why received 299 yuan, but for the 'deposit went where' this question has not been a positive answer.He said that the company and China Merchants Bank set up a deposit account to ensure that the deposit received for earmarking, and ultimately he said, 'Ask China Merchants Bank' .

According to publicly available information, Mohamed and China Merchants Bank announced in February that the two sides will start strategic cooperation in terms of deposit supervision, payment and settlement, finance, service and marketing, etc. In fact, China Merchants Bank is also one of the shareholders of worship. In April this year, we reached regulatory cooperation with China CITIC Bank.

A branch manager of China Merchants Bank told AI Finance and Entertainment Corp. One of the factors to be considered in bank financing is whether it can interact with the product lines and business lines of banks. For example, investing hundreds of millions of investment may change a few Billions of deposits, but he said he was not clear about whether the deposit should be regulated independently.

AI Financial Services repeatedly called the head office of China Merchants Bank, the other side are in a state of no answer.

The new bicycle sharing regulations promulgated in August this year stipulated that the government should encourage the use of rent-free services to provide leasing services for issues such as user funds and information security. Enterprises that have already collected deposits or prepaid funds should set up special accounts in the places where they are registered Dedicated to special, perfect refund system, to accept traffic, finance and other regulatory authorities'.

However, the behavior of companies such as Blue Bike and Cool Odd Bicycle that have already been 'hitched' shows that not all companies comply with this requirement.

A car was surrounded by odd cool odd gold bike, after cool odd exposed the difficulty of the backdating deposit. @ Visual China

In February this year, Xiaolan Bicycle Vice President Hu Yu Bo said in an interview with the media that a small blue bicycle user deposit part of the deposit for customer refund needs, part of it was used to continue to produce vehicles. Claimed that, and Minsheng Bank deposit supervision cooperation, but the Minsheng Bank in response to AI Financial Times denied this statement is also in February this year, riding motorcycle CEO Wang Xiaofeng said in an interview with the media, the company will come up with part of User deposits to buy financial products.

Zhang Xu, an independent internet analyst, told AI Financial Services that, in fact, misappropriation of deposits has to some extent been the industry's unspoken rules, a situation that has more to do with smaller players with weaker financial capabilities. Chen Yuying also admitted that, however, Zhang Xu also said that 'deposit misappropriation' is actually very difficult to define.

There is a form of 'misappropriation' aside from the misappropriation of deposits by companies such as Cyclops to fill in financial holes, and the bankers discussed this further, stating that the deposit may also be negotiated with banks to set up earmarked funds Account regulation, but you can buy money within the bank.

'Dedicated, refers to the money can not be out of this account.' One who worked in the cycling industry gives a similar answer, according to this statement, it can correspond to Wang Xiaofeng said 'buying money management'.

Heavy asset model pressure

According to its official figures, up to now, Morocco has 200 million registered users worldwide, ofo 200 million users worldwide, as for the monthly live users and deposit ratio, the two sides have not yet disclosed.According to Analysys data released in June report, ofo Monthly active users increased to 40.725 million and monthly active users increased to 35.486 million.Aurora Big Data released the latest report shows that in October, ofo monthly active users reached 25,084,000 and motorcycle 23,700,000.

Conservative estimates, the two companies each have 30 million users have paid a deposit, the deposit paid 299 yuan, the total deposit of about 9 billion yuan; ofo deposit of 199 yuan, the total deposit of about 6 billion yuan.But former Xiaoming bicycle CEO Chen Yuying revealed to AI Financial Services that in fact the number of deposits will be higher. Among the registered users who share bicycles, over 80% of the users pay the deposit.

We look at another set of figures.According to the data released by both parties, OFO is currently running the total number of bicycles has reached 10 million, the number of worship put more than 7 million.An insiders told AI Finance said ofo's low cost At 600 yuan, the current motorcycle cost less than 1,000 yuan.

ofo calculated at 500 yuan per bicycle, the cost of 10 million is about 5 billion yuan.Rolling in accordance with the average cost of 1000 yuan per bicycle, 700 million bicycles cost about 7 billion yuan.The above is only an estimate of the cost of the hardware, Not included in the operation and maintenance costs and income.Considering the free riding activities and small yellow car damage rate, smart lock generation, operation and maintenance costs ofo may be far higher than the worship.

Beijing Zhongguancun street cycling sharing cycling crowd @ Visual China

Hanergy Capital in a bicycle study report in early 2017, will ofo damage rate at 18% ~ 20% of the measure, only 1.5% worship .DeWei in an interview in April, said in fact repair Rate of about 14% to 16%, after the introduction of smart locks, the figure will be lower.According to the 8 million cycling need to change the lock, the cost of each smart lock increased by 100 yuan rough estimate, Up to 800 million yuan.

As we can see, the bicycle is a very heavy asset business, so the speed of each cycling company to take money from the capital market is extremely rapid.Up to now, ofo completed a total financing of about 10000000000 yuan, worship financing The total amount of about 70 billion yuan.

It is reported that OFO is seeking a size of about 1 billion US dollars in financing.When the news came, Qualcomm has just announced its participation in the new round of financing, but did not disclose the amount of the AI ​​Financial News Agency was informed The United States delegation is also in contact with the worship, consider the issue of shares.

After the second-tier players liquidate themselves, the battle between the moguls and ofo will intensify, and the importance of funding goes without saying.

Under the pressure of funds and competition, the topic of mergers has also been repeatedly put on the table.On November 29, Wang Xiaofeng openly stated that the merger with ofo 'impossible.' Ofo founder David also made many internal requests, Impossible to merge with the worship.

However, some investors can not wait for the past six months, ofoiao investors Zhu Xiaohu repeatedly said in public and the two cycling companies must be merged.He pointed out that one shared bike market has been set, the first two have accounted for 95% of Market share; the other is that the two companies still have to invest a lot of money to operate, not profitable, the first two mergers to make a profit; third, they do not care about who merger, because it is not important for the capital market.

'Still have to invest a lot of money, not profitable', this sentence can explain why the worship and ofo misappropriation of deposit will occur rumors.

However, the investors seem to mingle with the mergers are not keen.A consecutive round of investors voted with the round of investment on AI Financial said: 'Ofo struggle with worship into protracted stalemate among them, there is no The new business expansion space, which is very unfavorable foro.Large bike dragging longer, ofo higher loss rate, the higher the operating costs, and in comparison the advantages of worship more .This is also the Why ofo shareholders especially want to find the reason for the merger as soon as possible. In addition, they also do not want the drops to be taken by the Chinese Anti-Drop Alliance to a new round of price war and disrupt the dribbling rhythm.

The deposit has been in a gray area

It is hard to assess how many users will get refunded after the rumor of 'deposit misappropriation' is going to have a huge impact on worship and ofo, but the fact is that short-term deposit runs have taken place. After that, many users have tested the deposit returned normal.

'Really fake?' A user who downloaded Moi and ofo immediately asked the WeChat group about the news, but I think it would be normal for the deposit to not come out as a cool odd bike deposit. He had become accustomed to it, and he calmly added: A girl took over and said: 'I was caught up in coolness, and the rest did not register directly.

In a refund ofo deposit under the microblogging, many users asked to refund the deposit after the free monthly card is still working properly. 'Alipay still have a monthly card. Do not ask me how to know, was scared of blue, All back the deposit. 'One user replied.

'Well, no refund, so that three people into the tiger, really do not want to share cycling are closed down.' 'Another microblogging user commented.

Former Xiaoming bicycle CEO Chen Yuying told AI Financial News Agency interview revealed that Xiao Ming failed to get a new round of financing is one of the reasons is the cool bike can not be refunded the impact suffered a new wave of deposit run.

Xiamen shared bicycle graveyard, overlooking the sky like a map @ Visual China

According to incomplete statistics, at least seven shared bicycle enterprises, including Little Blue, Cool Qi and Xiaoming, have been exposed to default deposit.

However, according to the "Analysis of Consumer Appeal Situation in the First Quarter of 2017" released by the official website of 12315, 1098 complaints about bicycle cycling were shared during the first quarter platform reception, of which 934 were directed to 'ofo small yellow car' , Which showed a high degree of concentration.The specific problems were mainly the refund of the deposit and the issue of the refund of the balance.Many media reports in March and April reported that many people reflected the problem of "difficult to refund foro".

In addition, from January 2017 to the present, Shenzhen City has accepted over 10,000 complaints about the sharing of bicycles and 99% of the deposits are hard to retire.

In mid-November, the Shenzhen Municipal Government held a hearing on "Shenzhen Internet Rental Bicycle Management Plan" (hereinafter referred to as the "Program") held by the Shenzhen Municipal Government on the issue of sharing the non-refundable deposit of bicycle enterprises overdue in November. "The Plan" pointed out that if Sharing bicycle enterprises need to withdraw from the market because of their business management and other issues, the need to go through the registration and cancellation procedures to the competent government departments, and within a specified period of the user's deposit, pre-deposited funds returned to the user, otherwise it will be ordered by the government departments to correct within a time limit; Refund the deposit, will be punished by up to 50,000 yuan in fines.

However, for a shared bicycle company that has been closed down due to poor management or is on the verge of bankruptcy, the scale of deposit owed to suppliers is much higher than the figure of 50,000 yuan.

A lawyer handling consumer rights tells AI Financials that while the new bike sharing regulations state that the deposit must be regulated by a third party, the legal provisions do not yet apply because of the absence of any mandatory legal effect Prescribed the consequences of the diversion, therefore, shared bicycle deposit how to deal with, has been in a "gray area."

Of course, when your deposit can not come back, you also do not think from moving directly to a shared bicycle for your own .Lei Zhonglei Lawyer Zhang Lei said the user can not exercise a mortgage on the bike, can only exercise lien.

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