'New Retail' was made by Jack Ma at Yunqi Conference on October 13, 2016. 'New Retail' is a combination of online, offline and logistics that allows consumers to experience in-kind realities Flu, but also to enjoy the benefits and convenience of online shopping.In order to make diatom mud have a better market, open new retail model is the future of diatom mud one of the main business, then for diatom mud, open a new retail model What are the advantages and disadvantages?
First of all, diatom mud so far the main business model is still dominated by physical stores.As opposed to the traditional electricity supplier, some of the electricity supplier is no physical store, most of the goods are hoarding in the warehouse, and for diatoms Mud, those who joined the diatom mud franchise stores around the diatom mud opened a new retail model to lay a very good offline experience.
Second, the new retail model focuses on the analysis of a big data, through the analysis of big data can more accurately analyze the spending power of the local market, decoration style preferences, the acceptance of diatom mud, etc. If these big data Completely through the online collection, more difficult or not necessarily accurate, and if collected through the franchise stores, it will produce more accurate data, and then through professional management team analysis, to different markets, the distribution of suitable experience samples, This is easier to get the consumer's favor, to enhance sales of diatom mud.
Although diatom mud in the franchise around the diatom mud opened for the new retail model has laid a good base for offline experience and data collection facilities, but the sluggish sales of diatom mud line has been a major weakness of diatom mud. Relative to the electricity supplier in other industries, the online sale of diatom mud has been tepid, causing this phenomenon for many reasons, such as construction of diatom mud, material budget, lack of design, etc. Diatoms Mud to open new retail model, the most need to address the weakness of online sales, and these can actually be achieved through the upgrade to the franchise experience.
Now online sales of diatom mud also rely on the basic e-commerce platform such as Taobao, of course, some businesses are trying to sell in the form of micro-stores, but overall, the effect is more general when the customer into the diatom mud Experience the shop, through the communication with the shopping guide and professional designers, can achieve online ordering in the store, and enjoy the online discount prices, so you can also reduce the problems of stocking store inventory, and for diatom enterprises to Said that the budget for producing diatom mud could be more rationalized.
If the offline experience of diatom mud and online ordering can be carried out smoothly, then the logistics problems are involved.Although the domestic logistics are very fast, but if the weather, festivals and other special reasons or will There is the phenomenon of logistics delays, and diatom mud franchise stores in order to be able to operate normally, although it will hoard a certain amount of inventory, but in the case of special circumstances, it is inevitable there will be non-delivery of the case, then diatom mud enterprises If you can open between the stores in the goods online deployment function, so that franchisees can adjust each other stocks, you can to a large extent avoid the logistics delay caused by special phenomenon.
Having said that, diatom mud to open the new retail model that has its own advantages, there are also very vulnerable .When the diatom mud really open new retail model, there will certainly be more problems, non-one Articles, two articles can be mentioned or think of specific problems to have a specific solution, I believe that the diatom mud enterprises and distributors will certainly have more and better ways to diatom mud new retail model Grow strong.