On January 17, Yan Xiaobing, Jingdong Group's senior vice president and president of the newly-established E-Entertainment Group, led a team to visit Oaks. Both parties set the goal of achieving a breakthrough in sales volume of 15 billion yuan in 2018.
Yan Xiaobing led his team to visit Oaks
'Jingdong is the most important retail channel for home appliances in China. Since the strategic cooperation, both Occitan and Jingdong have enjoyed a substantial increase both in market share and operating profit, which is what we are happy to see. Through cooperation with Jingdong, Build a bridge between consumers and this is also to promote Oakes in 2018 continue to increase cooperation with Jingdong and challenge the new goal of the source of power! '' '' '' '' S Chairman Zheng Jianjiang said.
As early as 2010, Oaks has already started sales on the Jingdong platform and became one of the earliest air-conditioning manufacturers to cooperate with Jingdong.After that, in 2011, Oaks headquarters directly supplied to Jingdong, and Oaks also became the first direct cooperation with Jingdong manufacturers Of the household appliances business in December 2016, the two sides formally launched the EDI (Electronic Data Interchange) project cooperation, Oaks became Jingdong air conditioning first inventory, finance, after sales and other data completely open brand, Oaks also Jingdong completely open the scheduling, Inventory, logistics and other information.
Based on years of in-depth cooperation between both parties, the sales growth of AUX has skyrocketed.With the help of Jingdong, AUX has grown from the fifth in the industry in 2011 to the first in the electricity supplier industry in 2016, ranked the first three in the entire air conditioning industry and entered the first tier , Become the fastest growing air conditioning brand.
In 2018, JD.com and Oaks will be more confident in their cooperation with each other. In a bid to deepen their strategic cooperation with JD.com, Oakes will deepen its cooperation with JD.com at the highest level of the Jingdong GSKA Project.
Yan Xiaobing said: "Oaks is an important strategic partner of Jingdong.Jingdong witnessed Oaks all the way to success in the run, bottlenecks from the traditional channels, to the online channel by leaps and bounds, the ultimate goal of 15 billion annual sales, At the same time also looking forward to the cooperation between the two sides can promote the innovation and development of the entire appliance industry, sales and create a 'new ecology'!
It is understood that, thanks to the Oaks and Jingdong exploration in the collaborative supply chain, Oaks products fully covered Jingdong help service stores and Jingdong appliance stores, relying on the Jingdong appliance stores Valet under a single way, Oaks products in the vast towns The market completes the online transaction of Jingdong Mall and relies on the Jingdong Service Store for distribution and installation. With the aid of Jingdong Smart Supply Chain, it provides the whole-track tracking worry-free service.