The online consumer spending in the 'Internet +' context continues unabated.
On January 18, according to data released by the National Bureau of Statistics of China, the total retail sales of consumer goods reached 36.6262 trillion yuan in FY17, an increase of 10.2% over the previous year, of which retail sales of consumer goods above designated size reached 16.061 trillion yuan, up 8.1%.
Among them, the national online retail sales amounted to 7.1751 trillion yuan, an increase of 32.2% over the previous year, an acceleration of 6 percentage points over the previous year, of which the online retail sales of physical goods reached 5.4806 trillion yuan, up 28.0%, accounting for the total retail sales of social consumer goods Was 15.0%. Among the online retail sales of physical goods, the consumption of food, clothing and commodities increased by 28.6%, 20.3% and 30.8% respectively.
It is noteworthy that online retail penetration in daily life more and more high, the proportion also significantly increased.Cao Lei, director of China's e-commerce research center in an interview with 21st Century Business Herald reporter believes that the traditional brand sales channels of electricity providers Which indirectly led to high growth in the online retail industry.It is foreseen that this increase will continue.Especially in the new retail trend, some large e-commerce platforms are being laid out offline and shopping channels also become Diversification. "However, the impact of demographic dividend-based development stages will be smaller and greater consumption growth will lead to more room for growth."
New retail birth bonus
National Bureau of Statistics data show that in December 2017, the national total retail sales of social consumer goods 34734 billion yuan, representing a nominal increase of 9.4% (excluding the actual increase of 7.8% in price factors, the following are nominal unless otherwise stated) .Among them, Retail sales of consumer goods reached 1.7409 trillion yuan, up 6.7%.
Analysts believe that the declining growth rate in December 2017 was partly affected by the "Double 11" promotional shopping by e-commerce operators. The willingness and desire of consumers for shopping at this stage was greatly stimulated by external factors. Direct overdraft spending power.
However, according to the annual data, some new consumption features are also emerging under the trend of new retail and urbanization. In 2017, retail sales of urban consumer goods reached 31.42 trillion yuan, up 10.0% over the previous year; rural consumer goods Retail sales of 5,197.2 billion yuan, an increase of 11.8% .Consumption of rural consumption increased more than urban consumption.This may also be Alibaba, Jingdong Mall, Suning Tesco and other platforms force rural electricity supplier motivation.
On the one hand, the heat of online consumption has risen, and on the other hand, the traditional retail channels have obviously encountered bottlenecks. In 2017, the retail sales of supermarkets, department stores, specialty shops and specialty stores in retail outlets above designated size increased by 7.3% , 6.7%, 9.1% and 8.0% respectively.
As a result, traditional supermarkets accelerated their embracing of Internet mergers and acquisitions in 2017 in an attempt to gain new development opportunities through new retail.Alibaba first reached a strategic cooperation with Bailian Group and then acquired GOH Group, becoming the controlling shareholder of Auchan Supermarket and RT-Mart. Tencent is also in late 2017, large-scale buying Yonghui Supermarket to help Jingdong Mall get through offline scenarios.
At the same time, Suning cloud business, the United States Mission Comments Jingdong, what the hungry, the convenience of the scarlet, the fruit of the United States, a group of companies such as fresh daily aiming at unoccupied retail.Although only the beginning, unoccupied convenience store or The office has no shelves, has not been widely spread in the community, the venture capital has smelled the opportunity.According to public statistics, the total amount of unfinished retail financing in 2017 more than 50 billion yuan.
In the view of the Ministry of Commerce, the retail industry in China showed a new feature of faster growth of sales volume, stronger profitability of enterprises and pick-up of major business operations in 2017. The innovation and diversification of entity retail innovation is diversified, new formats are developed, all channels are established, the supply chain is restructured, Deepening the channel to promote the development of physical retail transformation an important way.
Consumption upgrade appears
The rise of online shopping has also started to force the traditional consumer channels to upgrade its service and quality.In the entire year, the consumption-upgrading products grew rapidly and the sales of communications equipment, sports and entertainment products and cosmetics products increased by 11.7% 15.6% and 13.5%.
At a regular press briefing by the Ministry of Commerce held on January 11, the spokesman for the Ministry of Commerce, Spokesman Peak, said that in 2018, it will vigorously develop quality retail, smart retail, cross-border retail and green retail, and strive to improve the quality and efficiency of supply. Meet the people's growing needs for a better life.
To Yonghui Supermarket, Box Ma Xian Sheng, Bailian Supermarket, Carrefour and other offline retail are also in transition, the introduction of traditional super plus take-away mode of delivery to home, not only improves the flat efficiency within the unit area, but also enhance the user experience and In addition, a number of e-commerce platforms such as NetEase koalas, Amazon overseas purchases, Lynx International, foreign terminals are looking at the middle class crowd, breaking the user's single low price on the e-commerce business.
The reporter also noticed that online retail sales increased rapidly in 2017, of which 28% in-kind and 5.4486 billion yuan in retail sales; non-physical growth of 48.1% and retail sales of 1.9645 trillion yuan. Non-physical growth was higher than real growth, indicating more Of the consumer turn to service, the trend of consumer upgrades obvious.
For example, the import duties on some cosmetic products in Switzerland have dropped to zero, some import tariffs on watches have been reduced by 50%, and the import tariffs on consumer electronics in South Korea have been reduced by 40%. Meanwhile, many intermediate products And tax cuts of raw materials, but also to a certain extent, promote the structural upgrading of domestic consumer goods.
The domestic consumption structure is undergoing positive changes nowadays, gradually moving toward diversification, quality and personalization, and there are still problems of imbalance and insufficiency on the supply side. With the construction of the free trade area, the future There will be more products imported to China with zero tariff, providing more high-quality and better-priced consumer choice for domestic consumers.
Ai media consultancy CEO Zhang Yi in an interview with 21st Century Business Herald reporter believes that consumer spending is definitely a trend of development, both online and offline, consumer levels are rising.Future more consumer spending will favor tourism and leisure, Culture and education, etc. 'In the past few years, the basic consumption of Chinese people has been price-oriented, and the next phase of the outbreak will depend on changes and upgrades in consumer habits.'
For the consumer platform, how to better innovate, to achieve the change and upgrade format, thus providing consumers with a better consumer experience is still the key.