On January 18, Gome signed a cooperation agreement with China Association of High-quality Agricultural Products Development and Services, both parties will work together to promote the public brand of local high-quality agricultural products Construction and online and offline distribution channels.The analysis shows that more and more entity retailers and e-commerce platforms begin to penetrate the upstream of the supply chain and the homogeneity of products will be unavoidable. The building of specialty brands is closer to consumers Channel resources or will become the focus of the new retail competition.
Gome Internet CMO Lin Jie said that the Gome Internet and the entire retail sector of the United States and Gome will jointly create a new agricultural products IP.It is reported that the excellent agricultural associations in recent years have to create Panjin rice, Ning wolfberry, Gannan Navel orange hundreds A regional public brand of agricultural products.Jilin Jie said that the United States will not only provide sales channels for agricultural products, but also these brands in a way to promote self-support.
Since 2017, E-commerce giants have to test the fresh water under the supermarket, Gome's new retail sales of agricultural products are also in the test preparation stage.Jie Jie to the Beijing Commercial Daily reporter revealed that Gome's online store of quality agricultural products at the latest will be At the same time, in the new retail area, Gome will also establish a new online and offline completely open mode of operation, Gome in more than 400 cities in China, more than 1,600 stores will provide support for its sinking channels.
Beijing Commercial Daily reporter recently found that, whether it is major e-commerce platform or physical retail channels, such as 'Chile cherry' and other parts of the burst of homogeneity of goods is more serious, businesses claim that products from direct mining, commodities The price is also almost the same.Return industry review commentator Wang Liyang that, with major retail channels have overweight supply chain system, commodity differentiation is less and less obvious.Wang Liyang said that the future of each retail channel competition focus, on the one hand Should be more to create a similar 'orange' specialty agricultural brand, in addition, the nearest community entities from consumers store resources will also be the basic elements of the new retail.