For people, the kitchen is the culmination of most family food culture, and the kitchen is a 'big business' as an industry.
Kitchen this 'big business', is being gradually detonated
In recent years, with the constant concern about the kitchen appliance industry, the kitchen economy has become an important topic touted by home appliance practitioners, for example, it was thought that in 2017 the kitchen economy was expected to surpass the "one hundred billions of economy Year
In this year, major brand manufacturers have demonstrated their proud of products, or accelerate the relevant layout of the pan-industrial chain. The boss released the central smoking machine, Fang too launched a new product intelligence lift, Haier shouted Out of the strategy of "chef electric", Vantage accelerated the layout of pan-entertainment, and accelerated the continuous promotion of the concept of "smart fashion house".
In the meantime, with the further drive of the consumer upgrade, the kitchen appliance industry will continue to grow at double-digit rates in 2017.
According to China Yikang data, from January to August 2017, the scale of the kitchen and electric appliance market reached 61.8 billion yuan, an increase of 16.1% over the same period of last year. The market scale of the kitchen and electric appliance market is expected to reach 96.8 billion yuan, up 14.8% over the same period of last year. Business is expanding further.
It is understood that the main categories of the entire kitchen appliance industry can be divided into ten parts, namely water heater, hood, water purification series, gas stove, microwave oven, disinfection cabinet, electric oven, dishwasher, steam oven, embedded one machine Among these products, 'stovetop consumer' and dishwashers are among the top categories active in the industry news in recent years.
During the survey, Billion Europe discovered three major developments in the industry. It not only reflected the characteristics of this segment, but also integrated with the overall trend of the kitchen appliance industry - 'embedded products', 'whole kitchen' closely related.
With products as the entrance, the three characteristics of range hood industry surfaced
Through the long-term offline survey, the author concluded that the three major development of the range hood industry, which respectively from the product iteration, consumer upgrades and the trend of integration of 2018 range hood prospects for the development of .
Characteristics of a: Side suction range hood products increased, behind the scenes highlights the iteration of consumer and product upgrades
According to the way of soot, the range hood can be divided into direct suction, side suction and integrated stove and other types.But in the research process, side suction range hood product sales more than direct suction range hood .
From the point of view of offline survey and actual observation, this is actually a reason.Combined with the top-suction (ie, direct suction) range hood and side suction range hood principle smoke, the two compared Under the side suction hood occupies two advantages:
1) From the structure point of view, side suction range hood top suction is not easy to knock to the head, and the appearance of a more scientific and technological. According to the traditional way, because the top suction range hood fumes are upward, On the one hand, it will have the advantage of better smoke effect; but on the other hand, its flat-top appearance also makes it easy for users to accidentally knock on the stir-fry.
In contrast, side-suction hood side of the structure to avoid this disturbance, at the same time in appearance also has more imagination.
2) side suction hood has a side angle of '35 degrees', the suction space for improvement is not small.According to a kitchen appliance brand business clerks to express, from the use of this type of hood test results to Look, side suction range hood suction effect is not low, the vast majority of products to adapt to the cooking needs of domestic users.
Feature two: Increase the trend of exhaust volume significantly, but pain points surfaced
Online in the field of high-end stores in the field, range hood exhaust volume has been greatly improved, on the whole, the range hood exhaust products available from 15m3 / min to 22m3 / min, and even possible higher.
With consumers further re-sunshine environmental health, 'big suction' has become an important product index for Fangtai, the boss, Vantage and other kitchen and electrical manufacturers to pursue.For example, in the home of a real field research boss suction of a certain hood reached 19m3 / min, while the side too double turbine products with a single turbo can achieve the exhaust volume to 15m3 / min, its product power has reached 358W, while the Vantage Dazhong Temple Home Plaza entity store display Product suction also reached 22m3 / min.
However, while brand kitchen and electric appliance enterprises have stepped up the layout of 'big suction' one after another, there are two problems that are seldom taken the initiative to mention. First, the size of the noise, and second, the actual maximum discharge capacity Controllable.
There was a practitioner of a brand of kitchen and electric power plant, who disclosed that during the research and development of range hoods, as the wind increases, the noise will actually increase gradually. Therefore, the large suction force will certainly bring a good wind-up smoke Effect, its noise but also brings additional trouble for the user.Although many manufacturers have been focused on solving this problem, but so far, this problem is difficult to solve.
Feature Three: The actual amount of exhaust hood exhaust easily vulnerable to a variety of factors
When it comes to 'exhaust volume', I have to mention the 'history' of range hoods, the earliest introduction of hood products from abroad, but there is virtually no 'range hood' products abroad because foreign smoke Product name is 'off hood'.
In fact, this earliest introduced into China's western-style hood just installed an exhaust fan in the kitchen, and the whole machine installed outdoors, initially only adapted to European-style ignorant cooking, the air volume is only 13m3 / min, can not Adapt to the real needs of people smoke fumes later, based on people's cooking habits, domestic manufacturers in the internal movement structure, stove and exhaust volume has made a major transformation.
However, it is worth noting that there are many influencing factors in the actual exhaust volume after the installation of the range hood product, such as the pressure above the room, the position of the specific floor, the size of the pipeline, the ventilation of the room, etc., Exhaust smoke machine interference.
In other words, exhaust hood products in the publicity when the amount of exhaust can not be directly purchased and installed after the consumer use the actual effect of drawing equal.
In addition to the above three major features, during the research on kitchen appliances, it was found that the overall kitchen market was getting louder and louder. The most obvious example is that cabinet companies also started to aggressively enter the overall kitchen industry.
According to Chi Institute counseling, the overall size of the kitchen market in China was only about 40 billion yuan in 2005. At that time, the ownership of the entire kitchen was only 6.8% in about 100 million urban households in China, a figure much lower than that in Europe Developed countries 35% of the average level, therefore, the overall kitchen industry, huge market growth.
This is also why many companies have entered the overall kitchen one of the important reasons, including both the European camp, Boloni, I music and other professional cabinet companies, but also including Haier, Vantage, Fang too appliance brands, etc. And their overall kitchen products, but also have different.
However, according to the offline survey situation, the real purchase of kitchen appliances and cabinets are not many users.Many users consult the most in the purchase process is - 'I can buy XX brand range hood, coupled with Your whole kitchen ?, And store clerk said calmly many times, which means that as a brother industry, the overall cabinet and kitchen, between them really want to get through, but also a long For some time.
We believe the kitchen appliance market will undergo more changes in 2018. In addition to the overall kitchen, hot keywords such as Internet of Things, human-computer interaction and big data will also generate more linkage with kitchen appliances under the development of science and technology By then, the kitchen and electrical industry will emerge more new products, then, the real 'smart kitchen appliances' or will be glowed its vitality.