Lift the kitchen with a small household appliances, many people's first reaction is a microwave oven, induction cooker, rice cooker, and then may be referred to the oven, soya-bean milk machine in recent years more popular kitchen tools, but these have gradually out , With the improvement of quality of life, more and more people began to focus on health.While the design of kitchen home appliances is also increasingly humane, the pursuit of natural health, pay attention to maintaining the authenticity of food.Reporter recently in the appliance store Found that some emerging products such as toaster, broken machine, pasta machine, egg rolling machine and other products have gradually become the hot spot.
Health care for the elderly to buy attention
Reporters in Shenyang, a comprehensive appliance store attention, due to the advent of the New Year's holiday, many people gathered in the kitchen appliances counters, a Taiyi told reporters that she likes to watch TV shopping on weekdays, the total introduction of broken machine, air Fryer, introduced well, like a broken machine, you can put a variety of materials together to grind smash, can be directly heated to eat, but not sure is not the case, just daughter to know, take advantage of the holiday To accompany yourself to understand, if so to say so good, I intend to buy a go back .Shopping sales staff Zhang introduced to her that the broken machine is particularly suitable for the grandson to do food supplement rice cereal, and sometimes the couple Do not like to cook, buy meat dishes can also be broken directly, because the ingredients are all preserved, there will be no residue, a collection of juicer, Soymilk, ice cream machine, cooking machine, grinder and other product features , Can be a multi-purpose machine, you can instantly break the food cell wall, not only can be made of vegetable juice, sand ice, but also can be heated to do soy milk, fish soup, medicine soup, porridge, etc., have great benefits to the body. It's , The aunt finally chose a new type of broken machines.
Similar to this aunt, according to a person in charge of brand sales, in the recent year, many elderly people become the main purchaser of new and healthy small appliances in the kitchen, broken machine, pasta machine, yogurt machine is the first choice for many people. Plenty, and very concerned about a healthy diet, it will choose this type of home-made appliances like pasta machine, a direct ratio of flour and water into the machine, the machine will automatically complete and from the surface to suppress the whole process of noodles , Noodles made directly after eating, eliminating the need for various additives, you can also squeeze a good squeeze spinach juice, carrot juice into which to increase nutrition .Similarly there are yogurt machines, have become a hot choice for healthy eating.
Convenience is the choice of young people
In the mall, the reporter also saw a lot of young people in the purchase of small appliances, the difference is that with the elderly, young people in the alternative list, convenience is the first condition.
In the purchase of toaster counter, the reporter saw a couple, Oda and Xiaolu just married last year, usually busy with work, taking into account many aspects of health and other factors, has bought a bread machine, recently through a friend Recommended to buy a toaster Oda told reporters that because the bread machine bread production takes about three or four hours, it is usually done at night, eat the next morning cool, but with a toaster, Can be done the day before the sliced bread into the toaster for second baking, only about 50 seconds, then with the omelette, lettuce, less than 10 minutes, a quick breakfast can be produced, not only good In addition to toaster, Oda said she also bought last year, a roll egg machine, the egg hit the egg roll machine, a few minutes, Automatically create a similar sausage egg roll.In her view, the more convenient the kitchen small appliances as possible, 'usually work so busy, of course, I hope to take a rest, especially in the morning, try to sleep for a while. Bought an oven, juicer and the like, but In addition to the weekend, generally rarely used, too much trouble. '
Industry power kitchen appliances to the overall good
In May 2017, the 'China Kitchen Appliances Summit 2017' was held in Beijing with the theme of 'Sharing the Ecology, Embedding the Future with Ingenuity,' which explores the development of kitchen appliances and living appliances in 2017. It showscase the Development trend, and promote the benign interaction between manufacturing enterprises, channel operators and consumers, help the enterprises in the industry to clear the development direction, let the consumers enjoy the high-quality kitchen life, and then promote the healthy development of the kitchen appliance industry.
In November 2017, the sales of Jingdong Kitchen Small Appliances increased by over 30% over the same period of the previous year, while the traditional products maintained strong growth with outstanding performance in emerging categories, among which, the sales volume of traditional products such as rice cookers, induction cooker and electric pressure cooker surpassed 3 million units and sales of electric kettles reached 1.5 million units ; Health pots, broken wall machines and other emerging categories of growth compared to last year reached more than 3 times; coffee machine sales in November alone is almost the same as the sum of sales last quarter, the growth rate continues to be far ahead.
At present, the kitchen small household appliances industry is in the upward channel statistics show that in 2016 the kitchen appliance market reached 84.7 billion yuan, an increase of 14 percentage points to become the four categories of home appliances the fastest growing category.This is mainly due to household income The level of upgrading and changes in consumer philosophy.In 2018, with the improvement of the economic situation, the demand for consumer upgrade further highlights the high growth momentum of the kitchen appliance market to continue in order to gain a share of the rapidly growing market, competition among manufacturers More intense.Currently small kitchen appliances account for more than 65% of the domestic market size of small appliances, the market volume of large, user awareness.Electric kettle, rice cookers and other parts of the category or even already completed the first round of popularity, with a large stock market , Provide a powerful guarantee for the cultivation of new products.
Commercial capital is now beginning to re-layout the kitchen, the business logic is that the kitchen and the family's cooking is closely related to food .China has always had a "food for the gods." The current kitchen in the Chinese family contains the commercial value , Is being fully activated.
Today's small kitchen appliances more and more 'understanding', intelligent, versatile, stylish design of a variety of lovely small appliances, not only to make the kitchen more stylish and modern, but also for poor cooking young housewives have more convenient , Interesting cooking methods, so that safe and healthy eating habits into their lives, leading the new trend of healthy eating.