'The crisis is piling up, what can we do? The only thing we can ensure is change. To practice the speed of self-denial and innovation, we must dare to dare to think and do!' Midea Group Chairman Fang Hongbo said the crisis has been piling up , But the real power is not afraid of their own problems.
On January 18, Midea Group Annual Management Meeting was held in Guangzhou. Fang Hongbo delivered a keynote speech entitled "Ambitious and Stable Flow".
Midea Group Chairman Fang Hongbo
In 2017, a group of once brilliant celebrities dropped from the altar, and half of the Fortune 500 companies have disappeared from the list since 2000. According to Fang Hongbo, in addition to the main business stagnation, the blind expansion of diversification, the economy or Industry cycle unfavorable, out of control and other superficial reasons, the most fundamental or lack of respect for the basic laws and business nature of enterprises, away from the original intention.
'Business is always in the uncertainty of survival and development, the changes of the times and the business environment is always uncertain beyond our imagination.' Fang Hongbo bluntly, The United States has achieved some success in the past 50 years, but on the other hand, the crisis is already accumulating.
Fang Hongbo think, Midea Group faces the crisis include : Consumption upgrade has become the main driving force for the development of the industry, there is huge room for product improvement; global business capability, brand strength, profitability and other enhancements need to be accelerated; business integration process and new industry synergies need to accelerate landing; deep transformation of the domestic market is imminent; Organizations appear slack emotions and phenomena; balance between short-term behavior and long-termism, short-term behavior clearly prevailed; lack of synergies in multiple products, the full value chain advantages of inadequate; value chain professional ability of short board; organizational vitality Degradation and lack of agility, execution and capacity are still not enough.
'The United States will launch a new round of transformation and change, with more courage and action than in 2012 to more rigorous and more rapid transformation and transformation.' Fang Hongbo said that only the immediate beauty, out of the comfort zone, can Exchange for future students.
New changes open, In 2018, the focus of the U.S. operations will focus on the following: Focus on endogenous growth, automate the layout and integration, deepen the transformation, build product capabilities, the entire value chain operations excellence, global operations, corporate digital, organizational capacity of recycling.
'Our goal in 2018 should be to break through the mindset, because without breaking through thinking, we will miss a whole new golden age,' Fang Hongbo said.
After describing the clear business ideas, Fang Hongbo also proposed Break six thinking obstacles:
The understanding of the department should keep pace with the times and adapt to the development of the United States and a new phase.
Short-term behavior and long-term balance, decisive for the future strategic layout.
To overcome the fear of mood, keep the mentality of business, had and so intertwined with the status quo mentality disorders.
How to build a truly user-centric business model and operating system.
The true rival of the United States is the era, has nothing to do with any competitor, ignorance and powerlessness are not barriers to our development, arrogance and self-righteousness.
How to complete the evolution from a local company to a global company: Establish an institutional framework across different industries, different market spaces and regions, different cultural backgrounds and modes of thinking.
'Although the mountain peak is steep, we must climb it.' In Fang's opinion, today China has entered a post-industrial era and is now making its transition to a manufacturing powerhouse, and there are plenty of opportunities in this process. A new generation of China will surely emerge Enterprises, to see who run faster.