'Chinese consumers are no longer content with simply owning home appliances, using products, and instead pursuing better quality of life.' 'With the transformation of China's economic growth structure, household appliances have become more and more escalated. Appliance industry experts said that only genuine Good products and improve the quality of service can really get users, and thus seize the market Heights.
January 18, sponsored by the China Household Electrical Appliances Research Institute, Beijing Zhong Yikang Times Market Research Co., Ltd., Suning Tesco Group Co., Ltd. strategic cooperation, "Household Appliances" magazine, Global Home Network contractors' 2017 China Home Appliances Industry annual summit cum 'good product release ceremony' held in Beijing.
Guo Yongxin, Deputy Secretary General of China National Light Industry Council, Li Ting, President of China Household Electrical Appliances Research Institute, Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute, Liu Shanshan, Secretary General of China Consumer Protection Foundation, and General Manager of Beijing Zhong Yikang Times Market Research Co., Ltd. Jia Dongsheng, deputy general manager of Suning Tesco Group in Beijing Cheng Feng, assistant director of China Household Electrical Appliances Research Institute Wu Haitao, head of user experience in psychology department of Beijing Normal University Liu Wei, Song Liqiang, director of China Household Electrical Appliances Research Institute Evaluation Center, Surplus business representatives and 60 media attended the summit.
Guo Yongxin, deputy secretary general of China National Light Industry Council
At this summit, a total of more than 70 outstanding products of mainstream home appliance brands were awarded the "Good Product" certificate with excellent ID, covering a comprehensive range of products including color TV sets, refrigerators, air conditioners, washing machines, dishwashers, range hoods , Water heaters, gas stoves, water purifiers, air purifiers, vacuum cleaners, ovens, microwave ovens, dryers, boiler, heating stoves, fresh air, mite meter and other home appliances.
Ge Fengliang, vice president of China Household Electrical Appliances Research Institute said that the release of 'good products' on the one hand can help consumers quickly identify good home appliances, saving purchase time and reduce the risk of buying; the other hand, the actual evaluation process can be found Timely feedback to the enterprise, for its follow-up product improvement, technology upgrade to provide direction.
Vice President of China Household Appliances Research Institute Ge Fengliang
It is understood that China Household Electrical Appliances Research Center Evaluation Center is currently the only one by the industry leading agency established product evaluation laboratory, but also China's most authoritative and credible third-party home appliances experience and professional evaluation experiment platform. , Is based on the user experience has been developed to evaluate the standard evaluation of the full range of products, from the perspective of users to explore 'good products'.
Jia Dongsheng, general manager of the PRC, said that the current people's income continued to improve, continued to increase purchasing power, which promote the iteration of home appliances upgrade.China's household electrical appliances in 2017. In the market size, according to Zhong Yi Kang statistics show , The scale of China's home appliance market reached 1.7 trillion yuan in 2017, an increase of 9.8% over the same period of last year; in the industrial upgrading, the high-end products that focus on health, comfort and intelligence have become the mainstream, and new technologies, new materials and new technologies are emerging , Innovative products are overwhelmed. 'With the advantages of scale and technological upgrading, China's household appliances are already beginning to lead the world trend.' Good products' will be the trend of the times. "
In the era of general manager Jia Dongsheng
Predictably, after years of accumulation and precipitation, the home appliance market in 2018 will enter a period of accelerated upgrading, and in this process, the cultivation of quality innovation and rational consumption concept will be even more important. In the promotion of product structure optimization and the strengthening of consumer philosophy, to help upgrade consumption, to meet a better life and lay a solid foundation.
2017 China's home appliances 'good product' certified list
