Last weekend, 2018 CBA All-Star Game ended, the final by Yi Jianlian led the South Star team to 147: 138 victory over Ding Yan Yu Hang led the Northern Star team, the United Arab also 28 points and 11 rebounds success won his career The second All-Star Game MVP process, the CBA league official partner TCL, with its refrigerator washing machine and other products debut, not only witnessed the CBA All-Star Game excellent style, but also homeop won the battle of markets in 2018 door.
Following the end of this year's CBA All-Star Game, 'TCL brand day third season - Granville 5 Day' campaign was invincible, TCL refrigerator washing machine opened the first wave of huge benefits instantly open from January 15 to January 19 Day, TCL brand create enjoyable officer Ma Tianyu with 5 heavy huge ho ceremony came, for 5 consecutive days Wei 5 potential full. 'Granville 5th' took over CBA All-Star Game, TCL refrigerator washing machine wonderful interlocking, good show Even Taiwan.
It is understood that during the promotion of Viagra on the 5th, TCL ice wash delivery five mighty Ceremony - Granville new products, Granville ceremony, Granville spike, Viagra gift, Granville sets purchase. Specified models were luxury spree, buy designated single-share enjoy the prestige 5th ultra-low spike price, buy the full amount specified to send exclusive spree and buy product packages enjoy discounted value huge benefits and other forms for the vast number of consumers bring the first year Waves benefit benefits.
2018 competition is still tragic
As a new leader in the refrigerator washing machine market, TCL in the first month of 2018 will be non-stop overlay marketing campaign to enhance exposure, which in the past has been rare, more is in the first half of the Spring Festival kicked off a marketing war .. And this year, TCL ice wash first CBA All-Star show, and then through the 'Granville 5 Day' event to promote a set of marketing portfolio behind the refraction is the 2018 refrigerator washing machine industry, the fierce competition in the Red Sea.
The high cost of raw materials in 2017 complicated the environment, making the 2018 refrigerator washing machine industry is still under pressure.Ov micro cloud (AVC) forecast data show that in 2018 the refrigerator market is expected to retail volume of 33.96 million units, an increase of only 0.6 %, Estimated retail sales of 96.4 billion yuan, an increase of 2.6%. High cost will once again raise the industry average price, the average online price in 2018 refrigerator is expected to grow 4.0%, offline average price growth of 7.0%, the industry average year-on-year growth 2.0%, the average price increase will certainly affect the replacement of consumers.
In terms of washing machines, the "2008 White Paper for the Washing Machine Industry" released by Suning in conjunction with China Household Electrical Appliances Research Institute shows that the demand for the upgrading and replacement of washing machines by domestic households will bring more than 20 million units a year to the domestic washing machine market in the next few years. It is generally accepted in the industry that the washing machine market has entered a slow-climbing stage. In the short term, there will not be any significant explosion and the replacement demand will only be gradually released in the market segments.
Therefore, both the refrigerator industry, or washing machine market, without exception, the situation in 2018 are unspeakable, which explains why the TCL refrigerator washing machine continued to increase over the opening year marketing and promotion. 2018 Market situation is not good , Ice-washing company Red Sea competition will be even more intense, this situation has now released a gunpowder flavor.
In the past CES2018, Samsung brought its FamilyBridge refrigerator, QuickDrive washing machine and many other new 2018 appearances; Haier Xin kitchen Internet refrigerator entry-level intelligent control phase, began to take the initiative to serve the people, through a refrigerator linkage oven, wash Bowls and other appliances, as the user's kitchen butler; and Haier washing machines with direct drive technology, the washing machine drum washing time reduced by 55%, etc. All industries are seizing the commanding heights in 2018 on the occasion, intended to upgrade the ice instead Washing products, seize the good times New Year.Among them, TCL refrigerator washing machine to the preemptive marketing program, preemptive industry in the market set off a sales frenzy.
Innovative products across the board support
Good marketing strategy must be supported by high-quality products, TCL refrigerator washing machine in the battle for the first year to innovate healthy products, boosting the degree of brand appreciation and dependence. As known to the public, TCL ice wash nearly two years force Rapid, its refrigerator, washing machine products to health-based quality hit, has introduced a series of innovative products, not only won the recognition and favor of consumers, but also for the industry to provide fresh, laundry solutions to the problem.
From the "2018 washing machine industry white paper," informed that the healthy, large-capacity and intelligent has become a new outlet for the development of the washing machine industry, but also consumers focus on purchasing considerations.Based on the tireless pursuit of health topics, TCL washing machine lasted three years, as The industry resorted to pollution-free pulsator washing machines, pollution-free drum washing machines and drum-free bucket washing machine, have solved the washing secondary pollution, cross-contamination and other long-standing laundry problems.
It is reported that, TCL pollution-free washing machine main use of the whole seal barrel structure, subvert the internal structure of the traditional Washing Machine, completely isolated inside and outside the barrel; the other use of water-sealed capsule pollution-free structure to eliminate the traditional drum washing machine exposed tripod at the bottom tub dirt Drawbacks, so that the washing machine completely bid farewell to their use after a large number of dirt, germs on the secondary pollution caused by washing clothes; TCL pollution-free barrels in the bucket washing machine is a vat + N exclusive kegs with the way to solve the two-way washing machine Secondary pollution of clothing and clothing and clothing cross-contamination.
In view of the innovative performance of TCL pollution-free washing machine, it won the first certificate of certification issued by China Household Electrical Appliances Research Institute in conjunction with Beijing Zhonglianlian Certification Center and the certification of "pollution-free featured washing machine", which is the first authentication of home appliance industry. Fully affirmed the outstanding contribution TCL washing machine in the field of pollution-free health.
In addition to washing machines, in the field of refrigerators, TCL also committed to innovation. TCL inverter air-cooled refrigerator through the original one inverter air-cooled technology, outside take full space AAT negative oxygen ions for food in the refrigerator to provide fresh, In addition, TCL one inverter four-door air-cooled refrigerator also has a unique partition storage design, including wet and dry areas, 3 degrees Celsius area and -1 ℃ constant temperature lock the fresh storage space for Different ingredients tailored to create a dedicated space. TCL refrigerator focused on user healthy life, into the humane, innovative functional experience, to provide users with the ultimate service.
Customer demand as the starting point, through the design and technological innovation continue to promote the refrigerator, washing machine products, iterative upgrades, which is TCL ice washing adhere to the 'pragmatic and innovative' philosophy has been practicing the road while facing the ice-washing market in 2018 Tough environment, TCL ice wash took the lead through a series of marketing, promotion ahead of the place, the heating market, and to avoid pollution-based washing machines and integrated inverter air-cooled refrigerator and other fine products for the sharp knife, continued in-depth market hinterland.
TCL ice wash good show not only with Taiwan, good show is still behind.