Air-conditioning industry, which has been booming in 2017, may face new challenges in 2018. According to a series of data recently released, sales of air-conditioners have shown a year-on-year growth slowdown and a negative quarter-on-quarter growth from the end of 2017 to early 2018, combined with real estate Regulation and control, production capacity expansion, increased competition and other factors, it is estimated that it will be very difficult to sustain the high growth last year in 2018, but may instead enter the adjustment period.
Air conditioner sales growth slowed in recent two months
According to recently released online data industry, air conditioning industry in November last year, sales of 8.16 million units, an increase of 8.47%, of which 5.82 million domestic units, an increase of 10.13% from the cumulative data, January to November sales of air-conditioning industry a total of 132 million Taiwan, an increase of 32.1% .Among them domestic sales totaled 82.26 million units, an increase of 48.7% .But from the data point of view, domestic air-conditioning growth has declined.
According to the statistics of Zhong Yikang, the retail sales volume of the offline air conditioner market was -4.6% in 2017 and 49 ~ 52 in 2017. Compared with the growth of retail sales of air conditioner market of 5.3% in 1 to 48 weeks in 2017, Air conditioning market in 2017 is quite 'clumsy' taste.
In this regard, air conditioning manufacturers told reporters that after the Golden Week in 2017, the decline in sales of air-conditioning has emerged in November a slight increase, on the one hand is the promotion of sales of large double-Yi Ji quarter sales stimulated by the terminal, on the other hand Replenishment of channels, but also on the air-conditioned delivery has a pulling effect, but in fact these products into the channel's warehouse, rather than have been sold to consumers.
Air conditioning industry, high inventory risk has not been lifted
Unlike other home appliance categories, the high inventories in the air-conditioning industry have always been regarded as a risk factor to be wary of in the industry as 40 million units in 2014 have caused the industry to drastically reduce their inventories by more than 40%.
According to industry online data, as of the end of October 2017, air-conditioning industry total inventory of 32.3 million, channel inventory 24020000, is still healthy.However, Orville cloud (AVC) Air Conditioning Industry Research Institute Zhang Yanbin warned that the current domestic Air-conditioning sales slowed down, while last year's strong sales (or even a large sell-off situation) stimulated the growth of all the big players. If there is any resistance in exports, the air-conditioning industry may face the risk of high inventories in 2018 again. Yang Jie, chairman of online also said that the future of China's home air conditioners will continue to grow in the long-term peak 'one billion' goal can challenge, but enterprises in the capacity expansion process still need to be cautious.
In 2017, Qingdao Haier confirmed that it will add 15 million sets of air-conditioning capacity layout. Changhong Air-conditioner also announced that it will invest 1.09 billion yuan to build a base with an annual production capacity of 4.2 million units in Mianyang, Sichuan. Oakes Air Conditioning, also known as its new smart factory, Will reach 7 million units from the compressor company's voice said that in the two months from the end of 2017 to 2018 early this year, air-conditioning compressor production and sales hit a new high again and again, air-conditioning manufacturers are accelerating production.
Companies plus the township is expected to increase the market
It is widely expected by the gradual downturn in real estate sales, coupled with the strong demand for overdraft in 2017 to certain extent, the 2018 air-conditioning industry is difficult to continue last year's good performance.
However, the industry still has some incremental market can be tapped.Zhang Yanbin said that at present the rural market holdings of air conditioners per 100 households compared with the city, there is still a big gap.Currently, the rural market for every one hundred households have 48 air conditioners, In the urban market, the number of air-conditioners per 100 households is 124. The difference between the two is obvious. If the number of rural air-conditioning units per 100 inhabitants reaches the level of urban residents, the rural market will add more than 100 million units of market space. The brand disclosed at the opening of the new cold year in 2018 that the key points will be added to the offline channels and the third and fourth tier markets will be continuously strengthened through channel innovation so as to promote the spiral upgrade upgrade iteration through the depth and breadth of offline channels. At the time of the 6-18 big push, the rural market was even referred to the unprecedentedly high priority layout.