Hisense released the latest report on Internet TV user data: in 2017, the number of users exceeded 30.78 million (25.21 million domestic users and 5.57 million foreign users), the domestic daily life reached 11 million +, the average daily viewing time was 296 minutes, and paid on-demand and advertising revenue were even more Double growth, sit in real China and the world's largest Internet TV cloud platform.
With an average of 3 people per family, conservative calculation, Hisense Internet TV coverage of nearly 100 million people, and most of the people with higher purchasing power in the face of Hisense Internet TV platform users and revenue levels both appear 'fusion 'Growth, the industry exclaimed: another potential' unicorn 'business came.
Home Internet is seen as the Internet's last chance, but also the first opportunity for the Internet of things.Data show: video, Hisense Internet TV has gathered 99% of the domestic hit drama genuine resources, 100% pre-hospital movies, video Total content of 1 million + hours in 2017. In FY2017, the total number of video-on-demand service aggregated over RMB10 billion, up 143% quarter on quarter and 65.2% on a quarter-to-quarter basis; the coverage of 4K HDTV also increased, accounting for more than the source of content 10%.
The online education sector has accumulated a total of 8.07 million high-quality users, paying users up 150% on a quarter-on-quarter basis and accounting for more than 50% of China's large-screen education market. The number of game users has reached 15.11 million and is a widely accepted puzzle game platform for Chinese families I. In 2017, the download volume and operation volume of home entertainment peripherals were rapidly advancing. Among them, the download number of Teana K songs has been increased by 775% quarter-on-quarter and the online duration of users has been raised by 1360% quarter-on-quarter.
High income has become the platform of the obvious labels, Hisense Internet TV shopping ARPU (average revenue per user) reached 709 yuan, becoming the best big-screen video shopping platform.
To undertake the market for the first time in the Chinese market for 14 consecutive years, Hisense Internet TV has quickly become the leader in Internet TV in China and has become a platform-based company.
Yu Zhitao, head of Hisense's Internet TV cloud platform, said: "People are not fleeing television, but rich data and user experience are pulling more people back to the screen." Relevant data show that overseas Internet video giants such as Netflix, Hulu and Amazon Their online payment rate has reached 85%, while the domestic mobile payment from the mobile terminal to the big end of the integrated payment rate of only 10%, nearly 75% of the huge gap shows that the entire smart TV industry and smart terminals operating space is very wide, Hisense that , Mobile Internet era or has ended, but belongs to the era of Internet smart TV, has just begun.