With the large-scale growth of the air conditioner market in 2017, the prosperity of the industry brand has been raised again, a large number of cutting-edge brands have entered the industry and enriched the niche brand camp. However, as this camp grows stronger, Shinco Air Conditioner is seeking a higher level development of.
In the new cold year competition situation, the new division air-conditioning is facing enormous challenges.White season blowout, the scale of growth, product mix upgrade, the electricity business accounted for the growth of these constitute the characteristics of the 2017 domestic air conditioner market, on this basis 2018 2018 cold year, the brand around the channel construction, e-commerce development, product structure upgrade competition will continue to deepen in the January 18, 2018 domestic marketing summit, the new air-conditioned division to 270 countries Dealers introduced new ideas, new style of play, released in 2018 sales 1.5 million sets in 2019, 2 million sets, 2020 3000000 sets of triple jump goal.
Wu Fengping, chairman of Jiangsu Fengrun Group, stressed the importance of quality
Adhere to the product structure upgrade
'Each year the new section of the new product development and development of not less than 100 million yuan' This is the Chairman of Jiangsu Fengrun Group Wu Qingping said in his speech, the new air-conditioning 2018 and even future product upgrades can be seen from this.Meanwhile he also stressed: 'Shinco Quality is the new people's character ', he used so simple words to each dealer for the new quality of a reassurance.
Air conditioning industry is experiencing subversive changes in the artificial intelligence, voice intelligence, big data and other new technology continues to develop today, the air conditioning behind the value added by science and technology has long been the same as past, its role in family life has been Not only just adjust the indoor air so monotonous.In the air conditioning industry to the intelligent development of the environment, the market is ushering in a number of more emphasis on consumer personalized and quality of the group, they have higher requirements for home air conditioners Also more refined.
Shu Lok Wah, general manager of Shinco Electric made a full deployment of 2018's work
2018 Beginning of the cold year, Shinco air conditioners focus on energy efficiency upgrades, appearance upgrades, function upgrades, quality upgrades, efforts to increase the proportion of inverter air conditioner, the amount of art on the cylinder counter .Shulake general manager Shule Hua stressed: '2018 continue to adhere to the structural upgrade guidance , To energy-efficient inverter for a profit traction. 'Shinco air-conditioning user-oriented initiative to adapt to market demand, and actively develop high-end intelligent products to meet consumer demand, improve the split machine, machine product development. Launched eight new series of hang up, 24 models, 188 models.These new products, will be reflected in the new 13 strong features and advanced technology, such as popular young users popular WeChat control, smart eye function, voice control, the pursuit of cost-effective Users keen ECO energy-saving mode, the northern user cryogenic -25 ℃ cryogenic heating technology, and to meet the user advocating healthy living needs of RCD formaldehyde decomposition technology, IFD electrostatic addition to PM2.5 technology.
Shinco Electric Korea domestic marketing general manager Han Yihai proposed core customer plans
The channels and distribution in the world
In 2017, the domestic market of air conditioners reached 79 million sets, and in this vast market, the size of the new air conditioners is rather small. It is precisely because of this that the new air conditioners have more room for growth. In the case of the regional market, Xinke Air Conditioning rooted in base camp in Jiangsu, to expand the national market will enable them to get sales growth in a short time.
In 2017, Xinke Air Conditioner made a breakthrough in the strategic layout of Henan, Hebei, Shandong, Anhui and Sichuan provinces while subdividing its bases in Jiangsu and Jiangsu and delving into the markets of Zhejiang and Shanghai. The areas of Hubei, Hunan, Jiangxi and Fujian are also well-ordered In the off-season of 2018.Shinke air conditioners shipped, paid back, installation indicators increased by more than 90% .The overall layout of the national market, making the new air-conditioned New Year goals more plump and true.
All marketing staff sworn
Shinco Electric Korea domestic general manager of marketing HanYiHai put forward: 'get the world of channels, have distributors have the world.' Cultivate the core agents, to create beautiful terminal is the most important part of the 2018 air-conditioning cold work in the year .2018 will create the region Dealers 50 million customers, 100 million county-level core customers 100, the completion of the terminal building 600. 2018 Cold Year of the new air-conditioning in funding, services, management, marketing support agents, distribution networks will cooperate with the new product lineup , To create a new image of the terminal air-conditioning.
Electricity suppliers are already one of the important sales channels for home appliances. In the sales channels of major electricity suppliers, the sales volume of mainstream brands in air conditioners keeps refreshing. Moreover, the electricity supplier is also becoming the contrast benchmarking platform when consumers purchase air conditioners. Air conditioning in the e-commerce platform layout started late, but it also means that its mature experience can learn from the online platform has a lot of room for growth .In 2018 new air-conditioning will be in Jingdong, Lynx, Suning Tesco Business platform full force.
Shinco air conditioning new terminal image
In this marketing summit, Fengrun Group's 'rising star' - Shinco Environmental Technology Co., Ltd. also released its development strategy and objectives.From the central air conditioning home improvement market, air-source heat pump heating market hot market, as well as the Group improve the supporting industrial chain, Shinco Environmental Protection Technology focuses on the home improvement and heat pump sectors and is rapidly entering a fast-track development channel. In 2018, Shinco Environmental Technologies focused on creating brand pulling power, product premium and brand communication capability and striving to achieve a sales volume of 200 million yuan and a sales volume of 35,000 units The goal.
The market is changing, the consumption pattern is changing, the business model is changing, Shinco air conditioning in the constant changes step by step to adapt to the new competitive situation, to meet the needs of new users.At the meeting revealed that Fengrun Group's smart home appliance industrial park has been selected Completed, is under preparation, which will undoubtedly be the new branch air conditioning in the mobile Internet era under the new pattern of competition in the wings.
