Do you want the wind to become the way you want it? The wind is the existence of natural freedom and freedom, the naked eye is more difficult to control, but can always be felt, affecting the human sensory experience.
US comfortable Star Air is a customized products for users to create, through the industry's first 'no sense of wind' technology, the use of aerodynamic 'deceleration booster' principle, to join the 'microporous wind guide' system, will focus Of the cold wind evacuated into non-sense of soft breeze, to solve the problem of direct blowing cold wind.
Since its launch, Midea Comfort Star Products has not only become synonymous with comfort-free products in the industry, but also has boosted its sales volume in July-October 2017 by three times. In October, the 50,000th Milestar YB303, Occupy the same period new product sales champion in the double eleven selling single product ......
Behind these dazzling achievements, can not be separated from the beauty behind the R & D staff, Recently, the United States released the documentary among them as 'wind catcher', this documentary restored the United States comfortable Star air conditioning products The story behind the R & D represented more than 200,000 plays on Tencent within a matter of days.
CDOC 'Catching Wind' Example Around User Pain Points
2 years, in 15 cities and rural areas throughout the country, home visits 131 households, collecting 1967 samples ... so a lot of time-consuming manpower and resources research, is derived from the user to the United States air-conditioned user experience center some feedback they are using Air conditioning products in the lack of, for example, many elderly users are often air-conditioned outlet with a cloth or paper block, weakening air conditioning caused by the direct blow of discomfort.
'What impressed me most in the home study was a novice mother, who became cold almost overnight because her child had a cold air-conditioner and would have to keep rubbing his baby Khan. 'US air-conditioned user experience center engineers in the user visit, such as the user pain points still fresh, after the household survey data systematically sorted statistics, the United States' no sense of cool feeling of the wind' R & D concepts are also with The accumulation of pain points of similar users came into being.
User-oriented is simply the production of products to meet the real needs of users, the United States air conditioning research and development of the United States and the original intention of the comfort star is based on the user pain point of this primary factor, which is in line with the United States under the CDOC model, through a lot of time to find out the real needs of users Point, and then through the United States' professional R & D strength for the user more accurate personalized demand requirements.
Rare research and development from scratch
Obviously, there is no sense of coolness and cold feeling of this subject is paradoxical body, so that many researchers daunting, but based on the needs of the user's responsibility, the United States Air Conditioning quickly set up eight hundred people led by a hundred research and development team, Technology research.
'The difficulty with this technology is that it takes into account both the temperature of the air conditioner and the temperature of the air conditioner as well as the absence of wind. In the early stage, we verified a dozen different solutions and performed 316 experiments, but none of them achieved the desired results. At that time, Of the morale are almost gone, and even some members think they should give up, I feel this is an impossible task. 'Product R & D Center staff, no sense of wind as a technical gap in the industry, every step is very difficult to go, After going through a lot of obstacles, the R & D team decided to go back to the origin and seek breakthroughs by consulting the theories of "Fluid Mechanics" and "Engineering Thermodynamics." After 353 days of trial and error, it finally found that using air to pass heat exchange The rapid cooling of the device, and then give the air flow enough pressure and flow, followed by the air flow pressure, and finally the use of throat decompression, scattering turbulence out of the wind, so that the air entrainment effect, to achieve strong cold air and indoor hot air flow Evenly mixed manner, taking into account the effect of air conditioning and cooling at the same time, to achieve a sense of comfort without feeling cold and comfortable.
Consumers can only see the wind deflector more holes, in fact, the industry's first wind-free technology, more than 90% of the internal parts are new designs, cumulative application for more than 200 national patents.
In addition, in the design, but also took more than six months, 179 views, six appearances and concepts of evaluation, the production of 106 designs and 36 hand model, and finally completed a series of comfortable star products guaranteed side The continuity of the S-shape while at the same time enabling a bold, seamless front design enabled an ultimate aesthetics experience with a gap of less than 0.5 mm.
'In order to fully experience our new technology that is free of wind and wind, we invited around 275 external users to our product experience for a total duration of more than 720 hours, continually improving the design of our air conditioner based on their real feedback . 'US air-conditioned user experience center engineers recalled the test process is still vivid, she said in order to test the beauty of the United States is not a series of stars to achieve a sense of coolness in every position of the room have no sense of flu, the United States to set up air-conditioned domestic go The only wind speed laboratory in the home appliance industry, and deployed in the laboratory 210 wind speed sensor, through a pair of 279 points, every 0.1 seconds to test a set of data acquisition, a total of 15,120,000 sets of data acquisition, data capacity of 10G.
Continuation of the 'catch wind' spirit
As the documentary of "The Windy Man," many times, I did not insist because I saw hope, but I just saw hope because I persisted. 'It was really tiring and painstaking, but we have improved every day, so we The whole process is very exciting. "Comfort Star Product Manager revealed that they have a total of 25 optimization proposals were implemented, so that all the hard work has become worthwhile.
The success of Midea Air Conditioning Comfort Star series has found the perfect interface between technology innovation and user demand. However, this is not a coincidence, but it shows Midea Air Conditioning's leading R & D capability. According to statistics, Midea Air Conditioner currently has With more than 30 leading international achievements and over 400 authorized invention patents, the Group is also increasing its investment in human resources and scientific research. It has also introduced 55 million scientific and technological talents and overseas experts.
Behind every innovation of beauty air conditioning, there are many unknown silently to pay, comfortable star R & D team just drop in the ocean, the United States through real and simple air-conditioning record for the record of the 'Wind Catcher' Call, show US air-conditioned relying on user needs the ability to differentiate innovation, but also reflects China's manufacturing industry to independent research and development in the process of step by step.
