It coincides with the 90th anniversary of the Nanchang Uprising in 2017. On August 1, 90 years ago, a gunfire at the city head of Nanchang declared the birth of the People's Army under the leadership of the Chinese Communist Party.
Today, in Nanchang, Jiangxi, where the Red Gene is deeply implanted, Hero City, Zhejiang Shuofeng Electric Co., Ltd. (hereinafter referred to Shuai Feng Electric), chairman of Ruoyuyun hope that this through 90 years of spiritual power to Incentive to more than 1,000 franchisees across the country, called on them in a new competitive environment to carry forward the spirit of 'August 1', inheritance of hero genes, in the bigger and stronger handsome abundance of career on the road not forget the heart, courageously move forward.
On January 18, the theme of 'handsome Li Feng power, burning red first heart' of the handsome dealer Nantong Ninth National Assembly held in Nanchang
On January 18, the 9th National Dealer Conference of Shuai Feng, with the theme of "Handsome Li Feng Gong and Burning Red Heart", was grandly held at the Wanda Mandarin Hotel in Nanchang. As a pivotal ace army in the integrated cooking industry, In 2017, ShuaiFeng relied on more than 1,500 stores nationwide and maintained a steady and vigorous pace of rapid growth with the sales volume increasing by over 50% as compared with that of 2016.
In Shangruoyun's view, this outstanding achievement was mainly due to the joint efforts of more than 1,000 handsome family members, but she also pointed out that with the rapid development of integrated stove industry, including Haier and Midea Many enterprises began to enter this field, the future market competition is bound to be more intense, handsome HSBC in order to win the 2018 campaign and continue to lead, we must give full play to the spirit of pioneering spirit, to create and implement 'integrated kitchen , Shuai Feng made 'brand height, opened Shuai Feng development of the new situation.
Shuai Feng Electric chairman of cloud if the speech
And CCTV, high-speed rail, today's headlines and other strategic alliance to create the strongest branding matrix
For a long time, Shuai Feng is one of the most focused brands in the integrated stove industry.As early as 2010, Shuai Feng took the lead in opening up the celebrity endorsement and signing the UN Women's Goodwill Ambassador 'Haiqing as the brand ambassador and joined hands with CCTV CCTV Network business channel, the conclusion of a strategic partnership.
Right now, in the face of the era of information fragmentation and the increasing consumer demand of the younger user groups after 85 and 90, in order to better promote brand awareness and promote the integrated stove industry, Shuai Feng is also carrying out brand promotion Breakthrough constantly.
Shuai Feng Electric Shao Yu 总 general manager
To this end, Shuai Feng determined to adopt a comprehensive attack strategy in 2018, and CCTV, high-speed rail, today's headlines and other media reached a strategic alliance to create the strongest brand of branding matrix. Said: 'Brand awareness comes from ubiquitous ads.'
It is understood that on the one hand Shuai Feng continued in CCTV, high-speed rail such a national platform debut, and constantly enhance the brand's influence. Just not long ago, Shuai Feng integrated high-speed rail train station in Shanghai Hongqiao Station held the first ceremony, which Shuai Feng High-speed rail line in more than 30 lines officially started running, marking Shuai Feng integrated stove into the rapid development of the era of high-speed rail.
On the other hand, Shuai Feng conducted in-depth cooperation in terms of precise content delivery and hit rehearsal by joining hands with today's top brands, iQIYI, Tencent and other new media, and continued to narrow the distance between Shuai Feng brand and consumers.
The new product release link with the theme of "change, cross-border and diversity"
At the same time, Shuai Feng has become the country's largest home building materials chain stores Red Star Macalline A core strategic partner, 2018, Shuai Feng will stationed in the existing 75 Star Macalline on the basis of further improvement Settled in the number of stores and single store area, so as to ensure Shuai Feng brand in the user group a higher rate of meeting.
Change · cross-border · multiple, integrated stove, dishwasher and cabinet three new products form an effective complementarity
For any brand-owned enterprises, the brand power and product power is always the most important two points in the process of enterprise development, and these two are complementary and indispensable.For the current handsome, the brand power significantly Enhance, the same can not be separated from the support of strong product.
In fact, since 2005, through the independent research and development launched the first integrated stove since the handsome abundance has always been recognized as the industry's most focus on product quality, one of the companies in promoting the development of integrated stove industry is even more as a leader in the role It is understood that Shuai Feng is the only company in the industry that has participated in the integration of the industry, national and international standards of the three enterprises in 2016, the laboratory has also become the first to receive CNAS accreditation certificate laboratory.
For more than a decade, ShuaiFENG has formed a series of integrated, best-of-breed, beloved and Zhenzhi series of products with more than 100 styles of integrated cooking products. Each product has been explored deeply in product design, research and development and experience Consumer demand, product technology closer to consumers, resulting in good user reputation .Especially in the steam box introduced in 2016, integrated device 'steal artifact' F16, has been favored by users since listing, as the entire integrated kitchen A single star in the industry.
Shuai Feng Electric Marketing Director Zhu Yifeng
In the new release of this year's anniversary, Shuai Feng released three new products including integrated stove, sink dishwasher and stainless steel cabinets with the theme of "Transform, Cross-border and Pluralism". It is understood that in the core of the integrated kitchen, handsome handsome strive to achieve excellence, such as the use of minimalist design, while retaining the core functions of the premise, eliminating the need for other complex functions.
Among them, it is necessary to specifically pointed out by Shuai Feng independent research and development, with independent ownership of the dishwasher was turned out.According to reports, the product joined the microprocessor, with a direct wash away the kitchen waste, leaving odor, to avoid the breeding of bacteria , Cleaning ability, capacity, feel good and many other characteristics.Therefore, dishwashers and stainless steel cabinets together, in the integration of products formed an effective supplement, at the same time handsome abundance rich product mix, enhance brand competitiveness, build Healthy kitchen important move.
Business Ruoyun said Shuai Fung will continue to uphold the "consumer first" philosophy of production, relying on brand, team, product three core competencies, continue to promote the growth of enterprises and brands to promote the healthy and rapid development of integrated kitchen industry, for China Consumers create healthy kitchen appliances.
