As the pioneer of the integrated stove industry, but also the only listed company in the industry, Zhejiang MeiDa Industry Co., Ltd. (hereinafter referred to as Zhejiang MeiDa) has taken the banner of the industry leading brand with the continuous high growth performance Lead the entire integrated stove industry has entered a rapid growth, vigorous development stage.
According to the latest statistics of Aiken Household Appliances, the production volume of the integrated stove industry in 2017 was close to 1 million units, representing an increase of 42% over 2016 and the sales volume exceeding 4 billion yuan, an increase of 33% over the same period of previous year.
January 16, 2018 Ali integrated stove industry ecological summit held in Zhejiang
But the real boom in the industry, in addition to the ever-expanding market capacity, is backed by industry standards and norms, especially for the integrated appliance industry, which is in the midst of a dramatic expansion: on the one hand, the integrated product attributes that are themselves involved Gas, electricity and other non-security elements need a more comprehensive and authoritative technical standards to regulate and restrain, or vicious competition and other industries will begin to gradually expose the chaos.
On the other hand, when the fierce competition in the integrated cooking industry started to penetrate the line from the offline, Tmall has become the main platform for various companies to exploit each other, all taking advantage of the mainstream brands from the industry to the unknown small and medium enterprises "艾肯 家电" in the Lynx search box, enter the 'integrated stove' this keyword, as many as 74 brands online sales, quite a mixed bag of the situation can be seen.
To this end, the United States as the industry's leading brand, there is still a burden on the shoulder. 'We not only do the industry's nuggets, but also to do the entire integrated stove industry, the guardian of the healthy development of' January 16, Zhejiang United States Zhong Chuangliang, general manager of deputy chief in 2018 Ali integrated stove industry ecological summit made it clear that the sonorous and forceful rhetoric.
Zhong Chuanliang, the deputy general manager of Mei Da Da Zao Zao, took the floor as an industry representative
The summit's core content is led by Tmall, together with the relevant government agencies, third-party testing agencies, as well as the United States, Shuai Feng, billion fields, including seven core integrated kitchen brands, jointly issued a "integrated kitchen , Integrated TV product technical specifications. "It is reported that the introduction of the standard will greatly enhance the integrated stove industry Tmall platform settled threshold, to create a safe, credible, healthy and orderly consumption environment. The future launch of the platform All integrated kitchen products, all need to pass the standard before the normal release, with the back-end 'mystery sampling', is committed to allowing consumers to buy the rest assured that the integrated kitchen products.
As a platform, Lynx has the responsibility to create a legal compliance, benchmark e-commerce channel ecology, platform standards, to maintain the quality of the integrated stove industry system.As settled on behalf of the brand side, the United States also has the obligation to do the same integrated stove Industry leaders from the standard set of participants to the firm executor, leading the industry's sustained and healthy development.
In fact, standing in the position of the industry leader, with the scale, capital and brand advantages of the United States big integrated kitchen, has been using quality and innovation to lead the industry standard.From the industry's most high-end automated production equipment, the industry's most advanced intelligent Three-dimensional warehouse, the United States has formed a large integrated stove 'Internet + industrialization' of the integration of modern intellectual and intelligent production model, a big stride in the industry in the forefront of the next, in order to further expand the lead, to consolidate and enhance the industry leader And the status of benchmarking enterprises, the United States will also invest 1.34 billion integrated stove to create a new integration of intelligence, information and automation in one of the production base, with high-end automatic production line 12, the formation of an annual increase of 1.1 million integrated stove And high-end kitchen electrical products production capacity.
US integrated kitchen and integrated sink product show
The continuous growth of the industry's high-growth dividend, envy the outside world, but behind the need is a high standard, high-quality perseverance and years of perseverance, and this is the growth path of the United States and the integrated kitchen. Only the pursuit of high standards of business, to create Out of long-term high efficiency, and lead the entire industry to standardize and benign development .As Zhong Chuan-Liang said at the meeting, "No rules, not a radius", the development of industry standards like a lighthouse in the ocean, guiding us The way forward is the appeal of the United States, as well as the highly anticipated event of the entire industry. '