In recent years, more than 30% of the industry to maintain uniform growth rate of integration, the rapid growth of the healthy behind the product functionality and intelligence, in line with the wisdom of the future and new retail trends, has attracted the attention of the platform side On January 16, 2018, Alibaba, the leader of Chinese enterprises, integrated the other five integrated stove brands, such as "leader" Mori Song, and held a grand ecological summit of integrated stove industry in Xixiyuan, Hangzhou, Live illustration.
'Revival of a total kitchen future' Alibaba integrated stove industry ecological summit site
At the meeting, in addition to jointly releasing industry standards, studying how to further promote integrated kitchen industry, the company explored the development path of the future kitchen and the realization path of smart retail products, and committed itself to satisfying consumers and creating a healthy and orderly market environment. Another important issue.
In view of this, adhere to the 'Yin, Chi, Yong, tough' song of the spirit of the song took the lead in the song, with a positive response to the attitude of Alibaba Integrated Industry Summit Ecology released its first new 2018 - Sen Song Ling Rui E2. The new product not only in the overall function of a radical innovation, once again triggered the attention of the industry; also because of its integration of smart and intelligent technology, intelligent elements, meeting the future of the kitchen to discuss the theme of the conference, undoubtedly open Integrated Internet cooking a new era on the road to take an important step.
Senge 2018 first new product integrated core Core E2
Smart and smart products, leading the kitchen situation
Talking about the future of ecology, we can not help but ask, those who belong to the future of kitchen appliances, what should be like? Perhaps now the rise of 80, 90, or even 95 after the young consumer groups have more opinions expressed: Value, high tech, high quality, high efficiency ...
With the development of the economic environment and the promotion of consumption upgrades, consumers are increasingly demanding environmental protection, safety and health care. In the meantime, they will obviously put higher demands on product quality, design and service.
As a representative of the high-end integrated kitchen brand, Sengo integrated kitchen has always attached great importance to the development of technological innovation, demanding in terms of design, technology, material selection, etc. The new Mori Lingrui E2 brings personal satisfaction Living needs and creating a new way of kitchen life communication is the original intention of the design concept, which aims to lead the kitchen to comeback in the future through the leading technology concept, social concept and operation concept.
New products also have the steaming function nowadays popular
Through the in-person observation and hands-on experience of attendees, we can see Sen Song E2 integrated kitchen equipped with intelligent display not only realizes the real-time interaction of networking and achieves the control experience of Baidu, video, music, entertainment and instant touch; With a large bevel multi-function high-definition control panel on the screen, so that the manipulation of convenience; more built-in media entertainment built-in features, providing a wealth of recipes, kitchen space due to human-computer interaction, cooking fun correct and fun.
And for the stovepipe pain points such as cleaning convenience and durability, Sennheiser E2 in the details of the control devoted attention to the quality of ingenuity: on the one hand with integrated fingerprintless water tray design, and the glass tablecloth closer , So that scrubbing easier and more convenient; the other hand, the use of aluminum alloy package edge, to protect the edge of toughened glass to avoid collision damage at the same time, so that the table gap smaller and more both visual enjoyment.
Mori Song to integrate kitchen industry leader's posture, always walk in the forefront of the industry, had previously won the "China Design Red Star Award, Cotton Tree Prize, high-tech enterprises, Science and Technology Innovation Award" and many other important industry awards, Has become the "integrated stove standard CJ / T386-2012" the main drafting unit.
Senge won the 'Excellent Contribution Award', Marketing Minister Fei Xu Long (third from left) came to accept the award
This time in the eco-summit, in order to encourage outstanding enterprises to play an exemplary role in the kitchen and electrical industry, the 'Kitchen Billboard' industry awards, Sengo integration stove to add another award, won the 'Outstanding Contribution Award' is undoubtedly the consumer and industry Sen Song brand highly recognized once again reflected, but also on the Song of Songs focused on the proof of product quality, deserved .This gives us reason to look forward to the future Sennheiser E2 excellent performance in the market, looking forward to Mori continue Lead the industry to progress and provide Chinese families with more outstanding products.
The general trend of quality and intelligence, the future of the industry has come
In the Tmall platform witness, integrated stove industry Ecology Summit was officially held.When talking about the concept of 'future kitchen', Tmall, director of wind power giant kitchen industry said the future kitchen is home to gather and food creation center, 'clean, Tidy, smart and easy 'will be the four key words defining the future kitchen.
According to statistics, in 2016, Tmall announced that it will focus on incubating a new category of integrated stoves with an annual growth rate of up to 100% in the online market. As a result, It is clear that through the cooperation between Tmall and the core brands of integrated stoves, the core of Cultrue will create a broader, healthier and more vigorous ecological industry.
Therefore, the Sen Song Electric invited to attend, as the benchmark for integrated stove enterprises, also shoulder the responsibility and mission of leading the development of the industry, driving the transformation and upgrading of domestic integrated stove enterprises and building the healthy ecology of the kitchen in the future.
Live play Sengo user experience promotional video, with quality and word of mouth
This dedication of new products, only Song of Songs followed the Internet, a move aimed at quality and smart development trend.Over the previous, with innovative channel thinking, Senge set up in the Lynx Mall integrated kitchen brand flagship store, at 6.18, double 11 Active participation in online shopping festival and other activities, embracing the electricity supplier; the same time, the online promotion strategy, the Senko deep cooperation Red Star Macalline, actually home and other national chain store appliance stores, fully expand sales channels, to strengthen brand cooperation.
Today, with the investment of 500 million Senko, the industry's first industrial 4.0 smart factory with an area of 100,000 square meters is expected to reach a production capacity of more than 300,000 units after it is put into production, all of which indicate that Senge has made research and development in building modern and smart kitchen Demand, but also really for the product of the future intelligence, platform to create a foundation.
Fan Dezhong, chairman of Sengo Electric, also spoke frankly in an interview with the media: "Production capacity is accelerating and paving the way for intelligent products in the future." The overall kitchen is the future trend of the kitchen. At present, Senko has invested more in the integrated product layout The extension of kitchen appliances to cabinets, dishwashers, steam oven and so on, all of which are the integrated kitchen, smarter and more convenient. This is the new growth point for our future business.
Believe that, with the new industrial park brought productivity and research and development capabilities to ensure that Song Song Electric will continue to introduce new products to meet consumer demand for health, safety, environmental protection, intelligent quality kitchen life, and promote the kitchen appliance business Healthy and vigorous development, and then lift the future industry situation.
