In the field of air conditioners, which emphasize products, quality, manufacture and sales, and are known to the public as 'cold machines', the popular fashion line in recent years has even got a recognized fashion leader, all of which has been attributed to Quickly to the Internet, young fashion transformation Oaks air conditioners.
The outside world, peers, users, customers marveled at the recent changes in Oaks air conditioners, and Oaks is proven data and performance strength, especially in 2017, so that industry, experts, the media on the Oaks speed, Oaks phenomenon, Oaks quality produced Strong interest and intense discussion:
From taking place to formally put into operation, Oaks New Smart Factory took only 15 months, while the new capacity of up to 7,000,000 units in 2017 the overall size of 12.5 million units, the proportion of high energy efficiency, channel reform, to achieve turnover The first rate, as the first large-scale enterprises in Ningbo Internet; 2017 quality awards ceremony as an opportunity to deepen the 'quality is the cornerstone' of the guidelines.
Casting huge sums of money, Oaks quality occupy the user's mind
Behind the above results, Oaks Air Conditioning is a deep plowing, increase investment in technology research and development, long-term commitment to quality, firm determination of the intelligent transformation of the Chinese manufacturing industry, a strong self-confidence.
AUX accumulated in the quality, innovation and efficiency of nearly 3 billion yuan, adhere to the annual revenue of 3% -6% for innovation, research and development, improve their own strength in just 15 months, Oaks air-conditioning to achieve a new intelligent plant from the take To put into operation, since December 2017 formally put into production, delivery time reduced by 30%.
Recently, the network three different styles, but there is no lack of bold and innovative video of violence assessment, attracting a lot of attention.In the video, Zhijue air-conditioning and man-made Flaming Mountain, artificial ice room, super sports car competition attracted consumers Hot discussion, the total amount of video playback broken 20 million, users praise constantly.
The first TS rapid cooling technology, Hydro-automatic washing technology to AUT-Smart power adjustable technology, the fourth generation of Wi-Fi WeChat interconnect technology, from basic functions to expand functionality, Oaks Air Conditioning rapid iterative technology around the needs of users for Users to create intelligent life.
Empress Dowager City series of products such as strength won the red top award, AWE Épulan Award Design Award, China HVAC refrigeration industry 'good job Award' and other 12 heavyweight awards, the quality of the industry, the unanimous approval of users.
Establish emotional ownership, establish high-end fashion brand tone
Everything connected to the Internet, the rise of young users, businesses simply focus on user experience instead of selling products, in the scene with the user to establish the emotional ownership, from the rational appeal to the emotional appeal.Oaks air conditioning to heavy quality as a base, full release of young fashion features, Product characteristics, brand tone, corporate culture through diversified marketing penetration to the user base, accurate identification of users, and the formation of efficient interaction.
In December 2017, Ouyang Nana, Chief Product Artistic Officer of Oaks Air Conditioning, was invited to attend the presentation ceremony of 'The Sixth Scientific Breakthrough Award' sponsored by NASA, which combines "both the value and strength" and is not only the evaluation of Ouyang Nana , Is also the user summary of the Oaks brand.In October, Ouyang Nana and Oaks witnessed the wisdom of the series, equipped with subversive technology, but also brought a shocking visual appeal, passing the physical attributes of air conditioning products, but also convey The current trend of the field of air conditioning culture and fashion lifestyle.
AUX RUN, Frog Festival, Cosmos Fashion Group, Micro Film and so on. These new ways of thinking are part of the process of transformation and upgrading of Oaks, but also the new generation of consumer groups in pursuit of self, dare to express , Distinctive, independent aesthetic characteristics of a clear manifestation.
Deepen structural reform and ferocious offensive in the new channel of two-line integration
In the overall slowdown in the growth rate of electricity supplier, Oaks air conditioner online growth in 2017 is still high, at the same time, Oaks clearly dual-core drive, the layout of offline reform, to promote the transformation of all channels to diligent into the fast-moving Way to maintain a reasonable inventory, a substantial increase in capital turnover through KA + TOP partners are committed to the primary market and 34 markets, an open platform to export products and resources.
The new channel strategy has also been vigorously promoted and achieved dazzling performance. In terms of central government procurement and municipal mining, the Oakes air-conditioners won consecutive bids for various projects. In particular, the central government issued the second batch of air-conditioning centralized purchasing in 2017 In the bidding project, Oaks alone in the nine package group, accounting for up to 99% of the number; housing rental market, met with Vanke, Poly, Helen Fort, Yuexiu, agile, all the buildings, such as the World Bank hundreds of top real estate companies And reached a strategic platform for cooperation; in the engineering sector of colleges and universities, it has cooperated with 82 colleges and universities, including 211,985 schools including Tsinghua University, Beijing Forestry University and Fudan University.
Into the transition 2.0 era, Oaks air conditioning can not stop the pace of its progress in the next 5 years, Oaks planning 'budget', 'talent', 'IT' three big billions of projects, the Oaks into a building with international competitiveness of the brand, In order to reach the strategic goal of "one hundred billion in market value, one hundred billion in scale and ten billion in profit," we will make steady progress and make greater contribution to the development of "China Zhizao 2025".
