Another big market for medical equipment, Hong Tat, Le Pu, Meikang, Kelly Tai ... Baotuan attack!

Pharmaceutical Network January 15 hearing 'The Belt and Road Initiative' demonstrated the new attitude of China's economy in all its aspects of opening up while also sounded the new horn of the globalization of resources allocation.China's medical device companies are eager to respond.But due to the special nature of the industry In the journey of the healthy Silk Road, enterprises will encounter not small challenges, resulting in indecisiveness and difficult steps for businesses.

The total population of the countries along the "Belt and Road" is 4.4 billion, accounting for 64% of the world's total, with huge medical needs. Of these countries, except for a few developed countries such as Singapore, they are developing countries and their own healthcare industry is weak. Most of them make purchases abroad, For example, Vietnam, Laos medical instruments Almost all rely on imports.

China's medical device industry has enjoyed rapid growth in more than a decade and has achieved world-class technology in some areas. Under the same technical conditions, 'Made in China' has low cost, high cost performance and meets the market needs of the countries along the Belt and Road. Market space huge.

According to the data from the Ministry of Commerce, from January to August 2017, among the 64 countries in the Belt and Road initiative, the export value of China's medical device industry was 2.83 billion U.S. dollars. The export products used disposable consumables, middle and low-end medical equipment, and rehabilitation products as Lord, private enterprise As the main force, accounting for 68%.

Undoubtedly, there are huge market opportunities for the Chinese medical device enterprises in the countries along the "One Belt and Road", but due to the particularity of the medical industry, there are also many potential risks.

First, at present, the medical markets along the country are mainly dominated by European and American brands and lack of recognition of Chinese brands.Chinese medical device enterprises need a relatively long market cultivation process to successfully enter the mainstream medical market along the country.

Second, the export trade has both the competition with the local market players, as well as the competition between outsiders.Many enterprises are accustomed to price wars, knowing that international trade should take more account of legal disputes, after-sales service, patent maintenance, Crisis PR and other complicated factors need to reserve space for pricing costs, otherwise it will fail.

At the same time, due to different national conditions, the product itself needs to be localized and improved. Some Chinese enterprises failed to understand the working voltage of the other party's market and all the products failed.

In addition, the countries along the country started to set barriers to the import of purely medical device products, and they also hoped to guide foreign enterprises to invest / establish joint ventures locally and support the development of their medical industry.

Third, many medical device companies lack international models Talent , Dispatching foreign managers and technicians is not suited to the situation, and local employees can not integrate into the enterprise management system, resulting in difficult operation of the enterprise.Of course, there are some other complicated reasons, which are not detailed here.

Brightly conceived, medical device companies can take advantage of it

Based on the characteristics of the industry, the trade in medical devices involves more stringent requirements for registration, supervision, training and service, and requires a lot of manpower and resources to establish a sound sales and service system. If local investment in factories along the country lines is involved, Only by their own power can not cope with the above possible risks .Not only so, trying to go to the world of Chinese medical equipment companies how to deal with?

Obviously, we can not afford to stop there. With no borders in medicine and no noble life, Chinese enterprises have the obligation and responsibility to widely serve the goodwill of countries along the Belt and Road and our excellent medical products and advanced medical technologies. .

Since single-family companies are weak and powerful, how many companies hold their own clique? With the help of government forces, there will undoubtedly be a great difference. Based on the opinions of many veteran medical device companies, we think that if medical device companies want to travel smoothly health Silk Road, from the following aspects.

1, Study related national industrial policies, obtain relevant information from government agencies and think tanks, and conduct preliminary research and strategic planning for developing the "Belt and Road" medical market.

2, Pay Attention to Technological Innovation of Products, Strengthen Internationalization of Enterprises, Enhance Brand Awareness and Create 'Made in China' Image.

3. Emphasize on the construction of talent team and train / introduce international trade complex talents who understand the industry and will work hard, meanwhile paying attention to the training of local medical professionals in the countries along the line. Help users to establish a strong technical team, will not only improve the added value of the product, enhance brand affinity, but also will reduce the pressure on after-sales service.

4. Construct a medical device business alliance to integrate advantageous products of member enterprises internally to form a thematic product line with complementary advantages. Mutual trust and mutual benefits will be formed among member companies to form a voice and a force to enhance overall competitiveness.

External according to the state medical institutions purchase Demand to provide one-stop integrated procurement programs and personnel training, finance leasing and other value-added services, from a simple medical device product output gradually upgraded to the "product + service" output of the overall solution until the output of the entire medical industry chain.

Step-by-step implementation of the program of landing along the Belt and Road countries may consider establishing the China Medical Device Economic and Trade Cooperation Park to focus on the display and promotion of China's medical device quality products and providing whole-process support services. Medical Devices Industrial Park, to achieve localized production of products, and the local economy reached a deep integration.

6. To actively participate in the state medical assistance and reconstruction projects abroad and help enhance exchanges and cooperation with state medical institutions along the government platform so as to build a sound and scientific medical and health service system and promote mutual learning and win-win cooperation so as to form a sound 'Belt and Road' industrial atmosphere.

As the core area newly approved by Ningbo in the "Belt and Road" pilot zone in Zhejiang Province, Ningbo Meishan International Logistics Industry Cluster is actively striving to create an international supply chain innovation pilot zone and a "Belt and Road" humanities and communication pilot zone.

Ningbo has gathered a group of outstanding medical equipment enterprises. How to help these enterprises to go abroad and serve the medical market along the Belt and Road is a question that the Meishan government has been thinking about.

Coincides with the establishment of Xinhuanet Health Promotion Committee in China, Meishan timely docking with its exchange, signed a strategic framework agreement, and actively assist the Committee set up medical equipment industry and industrial cooperation organizations, and on November 17 held a 'health China' medical equipment industry 'area All the way 'work forum, the first member companies include Kangda Medical, Le Pu medical, Meikang biotechnology, Kelitai, Wei Zhuo Guanghua and other excellent medical equipment companies.

The delegates unanimously agreed on the necessity and importance of traveling together. They agreed to set up a "One Belt, Roads and One Road" working group that relied on the three-dimensional communication platform of Xinhua News Network to promote the forum and hold special forums to exchange views with the national medical and health authorities along the line to set up special policy research topics Policy proposals, the establishment of the "Belt and Road" International Medical Industry Exchange Center in Ningbo and the establishment of the "Healthy China" medical community.

As a featured new-type high-end think tank and a national strategic promotion agency, Xinhua Net Health Promotion Committee of China will unite the relevant state ministries and commissions and the embassies and consular posts along the country to help Chinese medical device enterprises carry out the medical market along the Belt and Road According to local conditions of the business model.

Including the construction of a comprehensive application demonstration center in the area, a comprehensive health industrial park in China, and the joint central enterprises to jointly build the "infrastructure + medical products + medical technology + medical services," the depth of the reconstruction project.

With a mile to go, Ningbo Meishan International Logistics Industry Cluster will join hands with Xinhua Net China Health Promotion Committee to establish a comprehensive service platform for medical devices and introduce third-party resources such as law, consultation, registration and supply chain services to help medical device companies to get out We will practice the national strategy of 'Healthy China' and 'One Belt and One Road'.