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It is estimated that the digging machine will grow by more than 150% in the same period of last year. Sales in this month reached a record high. According to the latest industry chain survey, the digging machine sales in January 2018 are expected to be around 12,000 units, an increase of over 150% over the same period of last year. The main reason for higher speed is the impact of the Spring Festival in January last year, the base low .In absolute terms, January sales of 12000 units has exceeded the previous round of January 2011 peak of 11,100 units in January, a record high. In addition, according to the calculation of 12,000 units, sales volume in January dropped 14% from the previous month in December. We have calculated the Spring Festival in 2011 in the year of February 2011, 2013, 2015 and 2016, January sales decreased 20%, 30%, 35% and 25% respectively compared with the previous month. Therefore, comparing the data from January in January last year, both the absolute data and the sequential growth rate in January this year surpassed expectations. We maintain the first quarter In addition, it is noteworthy that although pump sales this year, affected by second-hand equipment, but the overall elasticity of concrete machinery will be higher than the digging machine, 18-19 years will maintain the upward trend, Pumps in the next few years are expected to resume sales of about 6,000 units in the industry.
Strict industrial risk control, construction machinery prices gradually become a trend: According to our digging machine, concrete machinery, cranes and other grassroots research point of view, the current industry sales are very healthy. Vendors credit rating in the customer, the proportion of down payment control is very strict, The return rate is basically above 90%, some even reach the level of 97% -100% .Customers, after this round of industry reshuffle, the current customers to practitioners for many years, the strength of the old customers, the future of the industry boom The degree of judgment and the purchase decision made more rational, the industry is in a healthy development track.In addition, the high cost of raw materials under pressure, the construction machinery industry has the downward pressure on the cost of power transmission, a number of mechanical varieties began to appear the price adjustment .We We investigated the downstream prices fall situation, including digging, loaders and forklifts and other varieties, the recent concrete machinery will gradually adjust the price.We believe that the price adjustment will significantly improve the industry's gross margin, is conducive to the release of the company's profit elasticity, optimistic about the first quarter Construction machinery industry prices Qi Sheng market.
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