When Shanghai Super Flagship Store opened, Wu Qiang, vice president of OPPO, said in an interview: 'OPPO achieved growth in 2017. Although it did not grow as sharply as in 2016, it basically met our expectation at the beginning of the year.' Actually, not only OPPO, but also almost All Chinese mobile phone brands are experiencing a slowdown in growth in 2017. Wu Qiang expressed his views on this phenomenon and said that the current mobile phone market has undergone fundamental changes from a pyramid to a T-shaped one, In the top five mobile handset market share of more than 80% of the overall market, in this case any one manufacturer would like to eat the share of others is very difficult.
However, market research results show that in this seemingly stable pattern, OPPO is still able to maintain steady growth in the third quarter of 2017, OPPO is 18.9% of the market share aspirations of China's mobile phone market share first, Realize the contrarian growth.
Why OPPO can do contrarian growth? Ostensibly thanks to the OPPO hot products, R9s is the world's best-selling single product in the first quarter of 2017, R11 became the world's best-selling Andrews models in July, R11s on sale 30 minutes to become Jingdong Lynx Suning 2500-3000 yuan price best-selling models. Benefited from the continued popularity of the R series, OPPO has become the first quarter and second quarter share of the fastest growing mobile phone brands for OPPO in the first Third quarter top domestic market share to lay a solid foundation.
However, from a deep point of view, why OPPO can continue to create explosive models? The root cause is still the OPO insisted on the sub-culture and quality strategy .In the face of market pressure, OPPO will not blindly seek progress, the books are still divided Based on the core needs of users to develop products, research and development, production, channels and other resources to ensure that each product is a boutique, can really cater to the needs of users.
Only in the camera function, OPPO innovation in 2017, the MWC show at the beginning of the '5x lossless zoom' technology to solve the contradiction between the slim body and take the picture for the future development of mobile phone camera specified Direction; follow-up launch of the 'dual-camera' subversion of the traditional dual-camera-a combination of auxiliary to solve the user for poor shooting dark spots pain; 'AI wisdom beauty' through AI Artificial Intelligence these cutting-edge technology Introduced into the phone, to achieve a different and just right beauty effects.
As mentioned above, every technical innovation of OPPO is based on the real needs of users, which makes each product meet the needs of users and always puts user needs first. Only then can it grow to more than 200 million young people in the world User's brand.
In the domestic market, OPPO was voted as the Most Respected Enterprise for the third year in a row and became the only mobile phone brand to win this award. On the international market, Canstar Blue, the most influential appraisal organization in Australia, customers smartphones 2018 (Consumer Satisfaction Award) presented to OPPO.
For the good results achieved by OPPO, Wu Qiang said modestly, 'OPPO is not a purely pursuit of sales companies in the world, both in China and overseas markets, OPPO will adhere to the product-based, user-oriented value Wizard, to create a consumer satisfaction of the boutique, to provide users with caring service, to better enhance the user experience.
In the final analysis, it is reported that OPPO has been actively deploying key technologies such as 5G, AI, Shaped full-screen and other cutting-edge technologies, and achieved outstanding results, I believe in 2018, OPPO will continue to create better users for the boutique.
When Shanghai Super Flagship Store opened, Wu Qiang, vice president of OPPO, said in an interview: 'OPPO achieved growth in 2017. Although it did not grow as sharply as in 2016, it basically met our expectation at the beginning of the year.' Actually, not only OPPO, but also almost All Chinese mobile phone brands are experiencing a slowdown in growth in 2017. Wu Qiang expressed his views on this phenomenon and said that the current mobile phone market has undergone fundamental changes from a pyramid to a T-shaped one, In the top five mobile handset market share of more than 80% of the overall market, in this case any one manufacturer would like to eat the share of others is very difficult.
However, market research results show that in this seemingly stable pattern, OPPO is still able to maintain steady growth in the third quarter of 2017, OPPO is 18.9% of the market share aspirations of China's mobile phone market share first, Realize the contrarian growth.
Why OPPO can do contrarian growth? Ostensibly thanks to the OPPO hot products, R9s is the world's best-selling single product in the first quarter of 2017, R11 became the world's best-selling Andrews models in July, R11s on sale 30 minutes to become Jingdong Lynx Suning 2500-3000 yuan price best-selling models. Benefited from the continued popularity of the R series, OPPO has become the first quarter and second quarter share of the fastest growing mobile phone brands for OPPO in the first Third quarter top domestic market share to lay a solid foundation.
However, from a deep point of view, why OPPO can continue to create explosive models? The root cause is still the OPO insisted on the sub-culture and quality strategy .In the face of market pressure, OPPO will not blindly seek progress, the books are still divided Based on the core needs of users to develop products, research and development, production, channels and other resources to ensure that each product is a boutique, can really cater to the needs of users.
Only in the camera function, OPPO innovation in 2017, the MWC show at the beginning of the '5x lossless zoom' technology to solve the contradiction between the slim body and take the picture for the future development of mobile phone camera specified Direction; follow-up launch of the 'dual-camera' subversion of the traditional dual-camera-a combination of auxiliary to solve the user for poor shooting dark spots pain; 'AI wisdom beauty' through AI Artificial Intelligence these cutting-edge technology Introduced into the phone, to achieve a different and just right beauty effects.
As mentioned above, every technical innovation of OPPO is based on the real needs of users, which makes each product meet the needs of users and always puts user needs first. Only then can it grow to more than 200 million young people in the world User's brand.
In the domestic market, OPPO was voted as the Most Respected Enterprise for the third year in a row and became the only mobile phone brand to win this award. On the international market, Canstar Blue, the most influential appraisal organization in Australia, customers smartphones 2018 (Consumer Satisfaction Award) presented to OPPO.
For the good results achieved by OPPO, Wu Qiang said modestly, 'OPPO is not a purely pursuit of sales companies in the world, both in China and overseas markets, OPPO will adhere to the product-based, user-oriented value Wizard, to create a consumer satisfaction of the boutique, to provide users with caring service, to better enhance the user experience.
In the final analysis, it is reported that OPPO has been actively deploying key technologies such as 5G, AI, Shaped full-screen and other cutting-edge technologies, and achieved outstanding results, I believe in 2018, OPPO will continue to create better users for the boutique.