The beginning of the new year, the top priority In addition to setting the goals and aspirations of the new year, the review and summary of the past year is equally important drop ~ In 2017 when the large area of mobile phone arena, many manufacturers are struggling to share the growth of the time, OPPO The performance is very brisk in the third quarter of 2017, it is directly with 18.9% market share in China's mobile phone market share steady first. Today, we will take a look at the OPPO in the end is practicing what effort can be done To the contrarian rise and record highs.
In the third quarter of 2016, the new pattern of the mobile phone market has taken shape. The leading vendors eat like a fat fish in the vertical and horizontal markets. The five leading vendors such as OPPO, Huawei, VIVO, Xiaomi and Apple occupy 73.2% Market share, the rest such as Nubia, Meizu, Lenovo and other names are also very familiar with the manufacturers, add up actually only accounted for the proportion of 26.8%, the data have been told as a matter of facts, your move is not so good.
Further in 2017, OPPO achieved a relatively high growth rate with its leading position, ranking No.1 in China's mobile phone market with 18.9% of the market share and 63.6% of the remaining 4 together, leaving it to 'Others' Of the ratio was further reduced to 17.5%, this 'Others' inside, but contains a lot of previously seems very good mobile phone brand, but unfortunately, the strong encountered more strong, the mobile phone market T-shaped pattern has been formed .
Why OPPO can do contrarian growth, there are two main reasons, one is the continuous output of explosions, hot spots and traffic have their own has become recognized and loved by young people brand; the second is behind the support of the burst The resulting strategic layout of the paragraph.
Let me talk about explosions, 2017 OPPO from R9s to R11s are well-known and popular models. The first is the first quarter of 2017, R9s directly onto the throne of the world's best-selling Android models, followed by R11 is not the slightest weak, in July 2017 is the world's best-selling Andrews mobile phone, it can be said that most of the year OPPO sit in this seat did not move to the nest. By the end of the R11s for sale for 30 minutes to become Jingdong, Lynx, Suning Large e-commerce platform 2500-3000 yuan segment single-product sales of mobile phones first, fiery performance remains the same.
When these models are able to continue to get such good results, OPPO itself has become the most recognized in the corresponding market brand, the first quarter of 2017, OPPO has become the share of the fastest growing mobile phone Brand, then the third quarter, at the beginning to tell you, OPPO ranked first in domestic market share.
A brand has a burst of explosions we can be attributed to the outbreak of the character of the year, but throughout the year R series continued excellent output, we have to consider what the OPPO have done. In fact, OPPO is not accidentally done What a leapfrog feat, its good brand image and product experience behind, nothing more than a solid and well done user needs.This sounds not difficult, in fact, this is more complex than you think.
We often see such a situation: many brands claim what kind of decision they make after what kind of user research, but after the actual product comes out, no user buys it because the result of their research is only some Surface requirements, and even, also includes a lot of fake demand.
The birth of the glory of the king is very low fever, and even once the team had a suspicion, save its popularity, in fact, after thinking about the difficulty of the new version of the operation to reduce. This is a typical example, after all, only from the user survey results Many of my friends, however, said that I hope such a game can be more professional esports better.
This situation is the same on the phone, the pursuit of the ultimate fever configuration may actually be to meet the smooth gaming experience without Catapult pursuit of popular niche brands, maybe just want to experience a unique level of spiritual identity. More powerful, more time is not to tune those parameters, but I hope to take it on the shoot, finished watching, not too good at a flash and too late to capture, do not even finished after reading the photos seen Can helpless to delete.
When comparing these situations with OPPO, we can find that OPPO really wants to meet the needs of users solidly and simply.
Take pictures, for example, at the beginning of the MWC, OPPO introduced '5x Lossless Zoom' technology that provides a good balance between the slimmer and more powerful zoom features. , As early as 18 months ago, OPPO and Qualcomm jointly based on the Snapdragon 660 platform customized optimized image processor, enhance the camera under the premise of the premise, but also to achieve a reduction in power consumption, such as some of the main deputy with 20 million Pixel selection dual camera and AI wisdom beauty, which are not short-term breakthrough technology can be achieved, early in the early stages of product planning, the user's core needs as the focus of the relevant planning.
Let us take a look at the achievements of the OPPO insist on such a boutique strategy, the domestic market, OPPO was named "the most respected companies" for three consecutive years, becoming the only one won this award-winning mobile phone brands; international market, the Australian authority Cannes Blue will also be the most satisfied customers smartphones 2018 (Consumer Satisfaction Award) awarded OPPO.
In August last year held the red and blue night 'R11 Barcelona limited edition' conference, Wu Qiang, vice president of OPPO announced that 'OPPO has more than 200 million users worldwide' while Aurora Big Data survey results show that after 95 Among the younger user base, OPPO ranks first with a 20.2% share, both because OPPO is more genuinely aware of the core needs of young users and tries to communicate with them spiritually.
Yang Yang, TFboys and other young celebrities endorsements, and France Guerlain and other international brands to launch a customized gift box, together with Jay Chou filming a number of activities such as micro-movie, which we see OPPO really understand young people, OPPO young User-led all aspects of the strategic layout of the extraordinary success.Such as Shanghai Super flagship store user-centric planning layout, but also reflects the OPPO also believes in user experience as the core concept.
In such circumstances, Xiao Bian itself can not wait to see the performance of the OPPO in 2018, do not know OPPO actively deployed 5G, AI, shaped full screen and other cutting-edge technology will bring new experience, do not know OPPO to user experience as the core product ideas in the new year will make what kind of explosive products.We only know is that in 2018 we observe the mobile phone market dynamics, OPPO will certainly have the desired which performed.
The beginning of the new year, the top priority In addition to setting the goals and aspirations of the new year, the review and summary of the past year is equally important drop ~ In 2017 when the large area of mobile phone arena, many manufacturers are struggling to share the growth of the time, OPPO The performance is very brisk in the third quarter of 2017, it is directly with 18.9% market share in China's mobile phone market share steady first. Today, we will take a look at the OPPO in the end is practicing what effort can be done To the contrarian rise and record highs.
In the third quarter of 2016, the new pattern of the mobile phone market has taken shape. The leading vendors eat like a fat fish in the vertical and horizontal markets. The five leading vendors such as OPPO, Huawei, VIVO, Xiaomi and Apple occupy 73.2% Market share, the rest such as Nubia, Meizu, Lenovo and other names are also very familiar with the manufacturers, add up actually only accounted for the proportion of 26.8%, the data have been told as a matter of facts, your move is not so good.
Further to 2017, OPPO achieved a relatively high growth rate with its leading position. It ranked No.1 in China's mobile phone market with 18.9% of the market share and 63.6% of the remaining 4, leaving it to 'Others' Of the ratio was further reduced to 17.5%, this 'Others' inside, but contains a lot of previously seems very good mobile phone brand, but unfortunately, the strong encountered more strong, the T-cell phone market has already formed a T-shape .
Why OPPO can do contrarian growth, there are two main reasons, one is the continuous output of explosions, hot spots and traffic have their own has become recognized and loved by young people brand; the second is behind the support of the burst The resulting strategic layout of the paragraph.
Let me talk about explosions, 2017 OPPO from R9s to R11s are well-known and popular models. The first is the first quarter of 2017, R9s directly onto the throne of the world's best-selling Android models, followed by R11 is not the slightest weak, in July 2017 is the world's best-selling Andrews mobile phone, it can be said that most of the year OPPO sit in this seat did not move to the nest. By the end of the R11s for sale for 30 minutes to become Jingdong, Lynx, Suning Large e-commerce platform 2500-3000 yuan segment single-product sales of mobile phones first, fiery performance remains the same.
When these models are able to continue to get such good results, OPPO itself has become the most recognized in the corresponding market brand, the first quarter of 2017, OPPO has become the share of the fastest growing mobile phone Brand, then the third quarter, at the beginning to tell you, OPPO ranked first in domestic market share.
A brand has a burst of explosions we can be attributed to the outbreak of the character of the year, but throughout the year R series continued excellent output, we have to consider what the OPPO have done. In fact, OPPO is not accidentally done What a leap of feat, behind its good brand image and product experience, is nothing less than a solid and well done user needs.This sounds not difficult, in fact, this is more complex than you think.
We often see such a situation: many brands claim what kind of decision they make after what kind of user research, but after the actual product comes out, no user buys it because the result of their research is only some Surface requirements, and even, also includes a lot of fake demand.
The birth of the glory of the king is very low fever, and even once the team have a doubt, save its popularity, in fact, after thinking about the difficulty of the new version of the operation to reduce the level of this is a typical example, after all, only from the user survey results Many of my friends, however, said that I hope such a game can be more professional esports better.
This situation is the same on the phone, the pursuit of the ultimate fever configuration may actually be to meet the smooth gaming experience without Catapult pursuit of popular niche brands, maybe just want to experience a unique level of spiritual identity. More powerful, more time is not to tune those parameters, but I hope to take it on the shoot, finished watching, not too good at a flash and too late to capture, do not even finished after reading the photos seen Can helpless to delete.
When comparing these situations with OPPO, we can find that OPPO really wants to meet the needs of users solidly and simply.
Take pictures, for example, at the beginning of the MWC, OPPO introduced '5x Lossless Zoom' technology that provides a good balance between the slimmer and more powerful zoom features. , As early as 18 months ago, OPPO and Qualcomm jointly based on the Snapdragon 660 platform customized optimized image processor, enhance the camera under the premise of the premise, but also to achieve a reduction in power consumption, such as some of the main deputy with 20 million Pixel selection dual camera and AI wisdom beauty, which are not short-term breakthrough technology can be achieved, early in the early stages of product planning, the user's core needs as the focus of the relevant planning.
Let us take a look at the achievements of the OPPO insist on such a boutique strategy, the domestic market, OPPO was named "the most respected companies" for three consecutive years, becoming the only one won this award-winning mobile phone brands; international market, the Australian authority Cannes Blue also distributes Most satisfied customers smartphones 2018 (Consumer Satisfaction Award) to OPPO.
In August last year held the red and blue night 'R11 Barcelona limited edition' conference, Wu Qiang, vice president of OPPO announced that 'OPPO has more than 200 million users worldwide' while Aurora Big Data survey results show that after 95 Among the younger user base, OPPO ranks first with a 20.2% share, both because OPPO is more genuinely aware of the core needs of young users and tries to communicate with them spiritually.
Yang Yang, TFboys and other young celebrity endorsements, and France Guerlain and other international brands to launch a customized gift box, together with Jay Chou filming a number of activities such as micro-movie, which we see OPPO really understand young people, OPPO young User-led all aspects of the strategic layout of the extraordinary success.Such as Shanghai Super flagship store user-centric planning layout, but also reflects the OPPO also believes in user experience as the core concept.
In such circumstances, Xiao Bian itself can not wait to see the performance of the OPPO in 2018, do not know OPPO actively deployed 5G, AI, shaped full screen and other cutting-edge technology will bring new experience, do not know OPPO to user experience as the core product ideas in the new year will make what kind of explosive products.We only know is that in 2018 we observe the mobile phone market dynamics, OPPO will certainly have the desired which performed.
