Do not know if you have such a feeling, with the rapid development of smart phones in recent years, before those who come out from time to time grab two small factories appear to be getting less and less front-end vendors in the market and technology Accumulated more and more advantages, a lot of previously not be familiar but also a little impression of the manufacturers, the sound is almost unheard of.
This is not your illusion, let's talk about the actual data. In November 2017, the latest report from GfK, a global market research institute, pointed out that the rapid concentration of resources in China's mobile phone market has evolved from the "inverted triangle" into a "T-shaped pattern" In September 2017, after the TOP5 handset makers accounted for 80% of the market, the vast majority of the remaining countless vendors combined accounted for just under 20%.
With reference to Counterpoint's data, we can understand more clearly that in the third quarter of 2017, the No. 1 OPPO accounted for 18.9% of the market while the remaining 2-5 places took 61% of the market separately Even the data did not show the vendors separately, leaving only the last 17.5%.
Here we take the most typical OPPO to chat, choose OPPO not only because of its market share is the first, but also because it has occupied the leading position can maintain a sustained high growth rate performance is worth analyzing. In the first quarter and the second quarter of 2017, OPPO ranks first in the market growth. It is because of this growth that in the third quarter, OPPO took the first place in the domestic handset market with a relatively light attitude The throne.
Behind this is naturally can not be separated from a good product and a clear corporate credit merit .. OPPO sales growth is the core power of the core competitiveness of its products do not go high-end flagship other manufacturers to build a brand image by a lot of mess of low-end hundred Yuan, thousands of machine take the amount of road, OPPO's product volume in such a volume of the factory is actually quite small, you can see into the official website, the product classification is very clear, except we are familiar and selling the R series In addition, A series, whether it is the value of color or ease of use, but also other than those around thousands of people in addition to taking the amount of no more requirements of the machine is much better.
In recent years, OPPO has always been the center of product planning in the R & D and iteration of products. The core needs of young people such as camera, flash charge, color value, game and entertainment, etc., are concentrated and concentrated on research and development, production and distribution channels. 2-3 rhythm focused on creating quality.From the OPPO R7 series to R11 series, continuous top hot models list, a truly explosive series.Using external force to create one or two 'explosion models' products is not difficult, Its own outstanding product iterative upgrade and continuous burst ability is the biggest test of mobile phone enterprise product development capability.
At the same time, OPPO can be said that many of these handsets most understand the young one you and I may long-term concern about the hardware configuration, their own thinking is subject to certain limitations can not be objectively judged, but users with their pocket money vote The results come out to be able to represent the people's choice of the If a confectionery is to seize the right marketing point, then the second paragraph, the third paragraph, or even extend the entire series?
OPPO's user body is young and fashionable 85, 90 or even 00, so OPPO brand communication is also focused on young areas of concern, such as fashion, celebrity, variety, sports, etc., by focusing on the best resources, with young Like the way to create and share the latest trend culture, OPPO efforts to establish the same spirit of communication between young users, won the trust of users, so that users feel that the OPPO product experience and are willing to buy, buy really good after the product Experience completely activated this user, not only he himself may become a sustained purchase of hardcore users, he will actively to the surrounding like people to recommend OPPO products, the product audience is therefore broader, the user's OPPO brand degree of goodness also Continuous improvement.
More interesting is that, probably because of such a large number of young users in the face of research and considerations, the OPPO gradually found that young people know most young people themselves.Its employees are also younger groups of users to make a young adjustment, in the More than 70% of OPPO's employees are young people after 85. After 90, these friends and our big friends occupy at least a quarter of the ratio.From the product's results and development strategy, the effect is indeed It is good that it appears that OPPO has learned a lot from young users of over 200 million of them.
When the real younger strategy and easy-to-use products are available, we can focus on the more end-of-the-end part of a product - sales, which have traditionally been more than just selling a product, , Is our experience of looking forward to a product, and even more than the product itself.
Speaking of OPPO's offline sales channels, we will certainly not unfamiliar, even in third and fourth tier cities, within a radius of 5 kilometers of your home there may be stores selling OPPO products, and most likely, is more than one. But we all know that these are more of the store's channel, uneven quality of service, the experience may be good or bad.
Already in the top tier of the global smart phone industry with more than 200 million users, the OPPO is in desperate need of furthering its brand recognition, which has given OPPO the option to start building its tier-one cities for many years Launched its own banner and opened its first super flagship store in Shanghai in December 2017. OPPO wants to leverage its higher commercial development and cultural communication skills in tier one cities to establish its service benchmark and promote it in the shortest time , So as to once again enhance the brand level.It is reported that soon after OPPO will also set up its second super flagship store in Shenzhen, other cities, want to come and go.
After all walks of life are now opening up a new retail competition, retail outlets with early OPPO layouts will become a more direct bridge to communication with users in the future. As the updated user experience mode emerges, the OPPO will, in this new revolution Ascension of their own brand to what height, it is looking forward to it.
Do not know if you have such a feeling, with the rapid development of smart phones in recent years, before those who come out from time to time grab two small factories appear to be getting less and less front-end vendors in the market and technology Accumulated more and more advantages, a lot of previously not be familiar but also a little impression of the manufacturers, the sound is almost unheard of.
This is not your illusion, let's talk about the actual data. In November 2017, the latest report from GfK, a global market research institute, pointed out that the rapid concentration of resources in China's mobile phone market has evolved from the "inverted triangle" into a "T-shaped pattern" In September 2017, after the TOP5 handset makers accounted for 80% of the market, the vast majority of the remaining countless vendors combined accounted for just under 20%.
With reference to Counterpoint's data, we can understand more clearly that in the third quarter of 2017, the No. 1 OPPO accounted for 18.9% of the market while the remaining 2-5 places took 61% of the market separately Even the data did not show the vendors separately, leaving only the last 17.5%.
Here we take the most typical OPPO to chat, choose OPPO not only because of its market share is the first, but also because it has occupied a leading position but also maintain a sustained high growth rate performance is worth analyzing. In the first quarter and the second quarter of 2017, OPPO ranks first in the market growth. It is because of this growth that in the third quarter, OPPO took the first place in the domestic handset market with a relatively light attitude The throne.
Behind this is naturally can not be separated from a good product and a clear corporate credit merit .. OPPO sales growth is the core power of the core competitiveness of its products do not go high-end flagship other manufacturers to build a brand image by a lot of mess of low-end hundred Yuan, thousands of machine take the amount of road, OPPO's product volume in such a volume of the factory is actually quite small, you can see into the official website, the product classification is very clear, except we are familiar and selling the R series In addition, A series, whether it is the value of color or ease of use, but also other than those around thousands of people in addition to taking the amount of no more requirements of the machine is much better.
In recent years, OPPO has always been the center of product planning in the R & D and iteration of products. The core needs of young people such as camera, flash charge, color value, game and entertainment, etc., are concentrated and concentrated on research and development, production and distribution channels. 2-3 rhythm focused on creating quality.From the OPPO R7 series to R11 series, continuous top hot models list, a truly explosive series.Using external force to create one or two 'explosion models' products is not difficult, Its own outstanding product iterative upgrade and continuous burst ability is the biggest test of mobile phone enterprise product development capability.
At the same time, OPPO can be said that many of these handsets most understand the young one you and I may long-term concern about the hardware configuration, their own thinking is subject to certain limitations can not be objectively judged, but users with their pocket money vote The results come out to be able to represent the people's choice of the If a confectionery is to seize the right marketing point, then the second paragraph, the third paragraph, or even extend the entire series?
OPPO's user body is young and fashionable 85, 90 or even 00, so OPPO brand communication is also focused on young areas of concern, such as fashion, celebrity, variety, sports, etc., by focusing on the best resources, with young Like the way to create and share the latest trend culture, OPPO efforts to establish the same spirit of communication between young users, won the trust of users, so that users feel that the OPPO product experience and are willing to buy, buy really good after the product Experience completely activated this user, not only he himself may become a sustained purchase of hardcore users, he will actively to the surrounding like people to recommend OPPO products, the product audience is therefore broader, the user's brand OPPO degree of goodness also Continuous improvement.
More interesting is that, probably because of such a large number of young users in the face of research and considerations, the OPPO gradually find the young or young people know the most, and its employees are also younger groups of users to make a young adjustment, in More than 70% of OPPO's employees are young people after 85. After 90, these friends and our big friends occupy at least a quarter of the proportion.From the product's results and development strategy, the effect is indeed It is good that it appears that OPPO has learned a lot from young users of over 200 million of them.
When the real younger strategy and easy-to-use products are available, we can focus on the more end-of-the-end part of a product - sales, which have traditionally been more than just selling a product, , Is our experience of looking forward to a product, and even more than the product itself.
Speaking of OPPO's offline sales channels, we will certainly not unfamiliar, even in third and fourth tier cities, within a radius of 5 kilometers of your home there may be stores selling OPPO products, and most likely, is more than one. But we all know that these are more of the store's channel, uneven quality of service, the experience may be good or bad.
Already in the top tier of the global smart phone industry with more than 200 million users, the OPPO is in desperate need of furthering its brand recognition, which has given OPPO the option to start building its tier-one cities for many years Launched its own banner and opened its first super flagship store in Shanghai in December 2017. OPPO wants to leverage its higher commercial development and cultural communication skills in tier one cities to establish its service benchmark and promote it in the shortest time , So as to once again enhance the brand level.It is reported that soon after OPPO will also set up its second super flagship store in Shenzhen, other cities, want to come and go.
After all walks of life are now opening up a new retail competition, retail outlets with early OPPO layouts will become a more direct bridge to communication with users in the future. As the updated user experience mode emerges, the OPPO will, in this new revolution Ascension of their own brand to what height, it is looking forward to it.
