Mobile phone market in 2017 for the Chinese mobile phone brands can be described as a few happy few worry, hi is in the T-shaped pattern of the head brand, in the industry @ Mocha RQ announced the top five Chinese mobile phone manufacturers Smartphone out Volume 16 and 17 contrast, the four head brands have achieved good growth; worry is 'Others', not only difficult to maintain growth, the original market share has been constantly nibbling head brands, this winter is particularly Long, especially cold.
As a member of the head brand, OPPO growth this year, though not as good as 2016, but also maintained a steady growth, @ Mocha RQ data show that OPPO sales in 2017 reached 120 million, A 26% increase over 2016. In the Counterpoint survey, the steady growth of OPPO in Q3 is becoming the domestic market share NO.1, OPPO's contrarian growth also triggered a hot industry.
For OPPO's performance in 2017, Wu Qiang, vice president of OPPO, said in an interview: "The competition in the industry is fierce and market volatility is normal. Due to the overall slowdown in the industry, the base and the competition with the same price segment, the market performance is also In the normal range of our estimates, in the face of pressure, what OPPO needs to do is stick to its original mindset and continue to bring good products to users. '
As Wu Qiang said, OPPO in the T-shaped pattern of winning the only way to build quality products. OPPO adhere to the small but refined boutique strategy, and constantly explore the needs of young users like, and focus on research and development efforts and resources, From young users point of view to continue polishing products to meet the needs of young users.
To hot product R11s, for example, although the machine has been on sale for nearly two months, but still maintain the Jingdong platform 100% of the praise, the user feel for the machine's feel, pictures, gaming experience, etc. Whether it is' Star screen ',' crescent bend 'these appearance of innovation, or' smart choice double photo ',' AI wisdom and beauty ',' game tripartite joint optimization 'of these innovative features, OPPO every change is derived from the user's real demand.
Benefit from the boutique strategy and the importance of user needs, OPPO has been trusted by more young users Trustdata survey data show that the old OPPO mobile phone users still choose OPPO when the replacement ratio of up to 53% in the smart phone consumption upgrade Competition so fierce moment, OPPO mobile phone users with high user viscosity and brand loyalty, so that they can fear the market well, steadily forward.
For 2018, Wu Qiang, vice president of OPPO, believes that 'the entire smart phone industry will be in a stable stage until the arrival of 5G.' Therefore, it is speculated that the Chinese mobile phone brand should still be 'stable' in 2018, the head brand We may still continue to grow, but the growth rate will not be great, the next time the outbreak may be 5G official business.
OPPO attaches great importance to technological innovation has long been completed for the 5G layout, as early as early 2015, OPPO set up communications standards team and participated in the 5G R & D work; at the same time with New York University, Beijing University of Posts and Telecommunications and other well-known universities to develop cooperation in the network , Terminals, applications, etc. In the 3GPP, a well-known international standards organization, the number of contributions submitted by the OPPO ranks the forefront of the global terminal companies and already possesses certain international influence.
Based on the current look to the future, OPPO on the one hand continue to build based on user needs continue to build on the one hand to increase the cutting-edge technology research and development layout of the future, while OPPO is also actively changing, the end of last year, Shanghai Super flagship store opened on display OPPO brand upgrade Determination, not only to 'light sales experience' mode to provide users with a better shopping experience, but also to allow more users to understand OPPO's brand culture.
2017 is over, this year's results are good or bad is no longer important.Important in 2018, the year OPPO can achieve 'the most respected companies' four-link hegemony? Can sales hit a new high? Although I still can not get an answer in the international market, as Wu Qiang, vice president of OPPO, said, 'If we stick to the core values of' own responsibility ', insist on doing the right things and correct things, the result will naturally come into its own. '
Mobile phone market in 2017 for the Chinese mobile phone brands can be described as a few happy few worry, hi is in the T-shaped pattern of the head brand, the industry insiders @ Mocha RQ announced the top five Chinese mobile phone manufacturers smartphones out Volume 16 and 17 contrast, the four head brands have achieved good growth; worry is 'Others', not only difficult to maintain growth, the original market share has been constantly nibbling head brands, this winter is particularly Long, especially cold.
As a member of the head brand, OPPO growth this year, though not as good as 2016, but also maintained a steady growth, @ Mocha RQ data show that OPPO sales in 2017 reached 120 million, A 26% increase over 2016. In the Counterpoint survey, the steady growth of OPPO in Q3 is becoming the domestic market share NO.1, OPPO's contrarian growth also triggered a hot industry.
For OPPO's performance in 2017, Wu Qiang, vice president of OPPO, said in an interview: "The competition in the industry is fierce and market volatility is normal. Due to the overall slowdown in the industry, the base and the competition with the same price segment, the market performance is also In the normal range of our estimates, in the face of pressure, what OPPO needs to do is stick to its original mindset and continue to bring good products to users. '
As Wu Qiang said, OPPO in the T-shaped pattern of winning the only way to build quality products. OPPO adhere to the small but refined boutique strategy, and constantly explore the needs of young users like, and focus on research and development efforts and resources, From young users point of view to continue polishing products to meet the needs of young users.
The hot product R11s, for example, although the machine has been on sale for nearly two months, but still maintain a 100% rating on the Jingdong platform, the user feel for the machine feel, pictures, gaming experience, etc. Whether it is' Star screen ',' crescent bend 'these appearance of innovation, or' smart choice double photo ',' AI wisdom and beauty ',' game tripartite joint optimization 'of these innovative features, OPPO every change is derived from the user's real demand.
Benefit from the boutique strategy and the importance of user needs, OPPO has been trusted by more young users Trustdata survey data show that the old OPPO mobile phone users still choose OPPO when the replacement ratio of up to 53% in the smart phone consumption upgrade Competition so fierce moment, OPPO mobile phone users with high user viscosity and brand loyalty, so that they can fear the market well, steadily forward.
For 2018, Wu Qiang, vice president of OPPO, believes that 'the entire smart phone industry will be in a stable stage until the advent of 5G.' Therefore, it is speculated that Chinese mobile phone brands should still be 'stable' in 2018, the head brand We may still continue to grow, but the growth rate will not be great, the next time the outbreak may be 5G official business.
OPPO attaches great importance to technological innovation has long been completed for the 5G layout, as early as early 2015, OPPO set up communications standards team and participated in the 5G R & D work; at the same time with New York University, Beijing University of Posts and Telecommunications and other well-known universities to develop cooperation in the network , Terminals, applications, etc. In the 3GPP, a well-known international standards organization, the number of contributions submitted by the OPPO ranks the forefront of the global terminal companies and already possesses certain international influence.
Based on the current look to the future, OPPO on the one hand continue to build based on user needs continue to build on the one hand to increase the cutting-edge technology research and development layout of the future, while OPPO is also actively changing the end of last year, Shanghai Super flagship store opened on display OPPO brand upgrade Determination, not only to 'light sales experience' mode to provide users with a better shopping experience, but also to allow more users to understand OPPO's brand culture.
2017 is over, this year's results are good or bad is no longer important.Important in 2018, the year OPPO can achieve 'the most respected companies' four-link hegemony? Can sales hit a new high? Although I still can not get an answer in the international market, as Wu Qiang, vice president of OPPO, said, 'If we stick to the core values of' own responsibility ', insist on doing the right things and correct things, the result will naturally come into its own. '
