In 2017, it is absolutely a record year for the heavy truck industry! In the whole year, the entire heavy truck market rebounded to a record high and the domestic truck achieved a major breakthrough in smart driving and new energy ; New models after another, a number of truck companies for handsome ... ... can be said that belongs to China's heavy truck 'Fanghua' is coming!
From the year-end organized business conference, the major companies pride and determination to set a new year's hard work goals can also be seen, the heavy truck industry is much more than wonderful this report on the annual meeting of heavy truck enterprises as the starting point Analyze the present and future of the heavy truck industry from the aspects of data, exhibition highlights, new models and future prospects!
Data articles
For China's heavy truck industry, 2017 will surely be remembered a year when the heavy truck market swept away the decline of the previous few years. Only in the first 11 months of 2017, the heavy truck market sold 1.0482 million units The year-on-year increase of 59.39%, breaking the record high of 1,017,000 vehicles set in 2010; most heavy-truck enterprises handed over a year-end questionnaire during this year with the best record in history.
Most heavy truck enterprises in 2017 surpassed the established target
In the beginning of 2017, the sales volume of the heavy truck market in the industry remained basically at between 750,000 and 800,000, even the most optimistic enterprises, with no more than 850,000 at the same time as the general manager of United Truck Agency and the general manager of marketing company Li Yan-seok made "2017 heavy truck sales will be further increased by 10%, breaking 800,000" forecast, while JAC-Gallop marketing manager Xia Lei is even more radical, he believes that in 2017 the domestic heavy truck sales will grow 10 to 15 %, The total will be between 800000 ~ 840000. But no one did not expect the results of 2017 will once again refresh the history.
According to the sales data provided by the heavy truck enterprises that held the business annual meeting, the FAW Jiefang, Dongfeng Commercial Vehicles, China National Heavy Duty Truck, Shaanxi Auto, SAIC Hongyan and Union Trucks all overrun the targets set at the beginning of this year. Only JACGER and North Ben did not achieve the expected sales.As the cradle of heavy vehicles in China, CNHTC with 14.2 million sales results and 149% completion rate, leading the major domestic heavy truck enterprises.With CNBT chairman Wang Boshi's words, 'production and management Achieve success again, the indicators refresh history.
At 143% completion rate, SAIC Hongyan became the most dazzling "dark horse" in last year's heavy truck market.Data show that in 2017, SAIC Hongyan sold a total of 40,177 heavy trucks, an increase of 157.89% over the same period of previous year, successfully fulfilling the annual task, 28,000 more than the beginning of the set goal of a full 12,000.
Although Beibu and JGT only completed 90% and 78% of the sales target for 2017, they saw a significant increase in sales volume year-on-year.
The total volume of 2018 is expected to reduce business goals have increased
The new year, a new journey .On the one hand, the results of 2017 will naturally make the enterprise delightful, whether it is vehicle companies, suppliers, or distributors, all come to an end with pours; on the other hand, Not due to the surge in sales in 2017 and become arrogant, the overall sales of heavy trucks in 2018 still maintain a more rational judgment, that is 80 to 1 million sales valuation. FAW, China National Heavy Duty Truck, Shaanxi Automobile, Hongyan, etc. Enterprises generally believe that the market will cool, but the decline of different views to Shaanxi Auto, for example, at the 2018 Annual Conference, Shaanxi Automobile Holding Group Chairman Yuan Hongming bluntly, in 2018 domestic heavy truck market is expected to decline 22% to 27% , The total demand remained at 85 ~ 900 000.
Interestingly, while the major heavy truck companies cut the sales of heavy truck market in 2018, they continued to improve their own sales forecasts, of which only FAW FAW, Dongfeng Commercial Vehicles, CNHTC, Shaanxi Auto, Hongyan, JAC, Beiben the sum of the target of these seven companies has been close to 1 million from the business has announced the 2018 sales target, the total has far exceeded the overall market sales expectations, have to say, this or will become 2018 heavy truck The market is the most paradox of the future in the future, what kind of exquisite business marketing strategy will be introduced to introduce what heavy flagship product to seize market share, let us wait and see.
Highlights chapter
Experience the tide of industry development, will be hard-won good market extra treasures.
Looking back at the annual business meetings held by major heavy truck enterprises by the end of 2017, it is not difficult to find that, in order to firmly seize the market opportunities, all major enterprises have exhibited a number of innovative products that meet different market needs at the annual meeting. These products will also find that SmartNIC and clean and environmental protection have become important labels for the new generation of heavy trucks. In the words of one industry insider, 'I am sorry to say' not to show off several smart trucks and new energy products. ' meeting. '
■ new cars get together
Reporters found that in 2017 all major heavy truck business business conference appeared a lot of 'new faces', especially the stunning debut of some star products pocketed the eye.
As the "big brother" of the heavy truck industry, FAW Jiefang introduced new high-quality heavy-duty tractors, JH6 convex floor models and new products such as 'Xinjiang models' and 'coal transportation models' at the annual meeting. Eighteen models of J6L and the new green- Products, and much anticipated 'world-class heavy truck' carry tripod - Liberation J7.
Shaanxi Auto Annual Meeting's first star models, not the much-anticipated DeLong X6000 must go in. In appearance, Shaanxi Auto X6000 with a new design appearance, before the face and the previous M3000, X3000 has a clear distinction. In addition, the front face Delong X6000 SHACMAN in addition to the English logo, there is no Chinese logo, which is also with the Shaanxi Automobile At the same time, L6000, H6000, M6000 and many other 6000 series of new models are on the same display, the full range of heavy truck models have been well-established.
2018 another worth looking forward to the model, when the new facelift Dongfeng Denon, although the reporter did not attend the Dongfeng Business Annual Meeting, but from the previous exposure of the photos can be seen, the new facelift Denon and the current Denon than the difference Large, forward grille, headlights and front bumper sections were redesigned, the new front grille black background increased close to the lower edge of the windshield, headlamps more stylish, increase the waist on both sides Line design and extends to the front face, so that the front face of the line more intense.In the configuration, it is learned that the new Denon will be equipped with Dongfeng and Volvo launch of the new ddi engine.
■ intelligent into a new fashion
In 2017, it was called the first year of AI, the first year of commercialization of artificial intelligence. Among them, intelligent has made great breakthroughs in the field of heavy trucks, and "smart trucks" undoubtedly become the annual meeting of heavy truck enterprises. Key words.
Jiefang J7 released as a heavy-weight product of FAW Motors' debut last year, and an unmanned show was staged in Changchun, Jilin Province, and smart driving is just the most anticipated part of J7 Liberation. It is understood that the liberation of smart trucks with Signal recognition, obstacle recognition, overtaking, following the car, remote control five smart functions; not only can effectively solve driver fatigue, while achieving the labor cost savings, representing the future development trend of commercial vehicles.
In 2017, the bumper harvest of SAIC Hongyan, also introduced at the annual meeting a new star - Jie lion C500 Internet dream truck. The car is equipped with LCD touch screen, multi-function steering wheel, surrounded by large instruments Taiwan, which built-in artificial intelligence voice interaction system, you can voice control of the car's various functions.At the same time, with the vehicle box can also analyze the health status of the vehicle to help drivers make the most conducive to fuel consumption driving operations, have 'e interaction', 'e chat', 'e road', 'e security', 'e diagnosis', 'e play music' and 'e platform' seven special features, mobile Internet technology and truck product technology Organic fusion.
Speaking of smart trucks, how can we not mention the heavy truck. Heavy truck to Shantou card prototype developed a 'generation of intelligent trucks', set anti-rear-end (AEBS), anti-rollover (ESC + EBS) , Anti-rolling (HSA), adaptive cruise (ACC) five functions in one, the new definition of a new high-end domestic truck standards.
Equipped with the same purpose, Shaanxi Auto X6000 also possesses high-end and smart driving functions such as one-key start, adaptive cruise (ACC), primary and secondary brake smart linkage, fatigue driving monitoring and other high-end driving functions.
■ Clean energy wave gradually
China's fuel truck ban timetable has been put on the agenda, regardless of whether the fuel truck exit the stage of history, the development potential of new energy sources and clean energy models have no doubt that more and more OEMs will focus on R & D and investment shifted to this area , With a view to taking advantage of the first mover advantage to occupy the technological high ground, from 2017 all major heavy truck enterprise annual exhibition of new energy and clean energy models can be seen.
Among the many purely electric and natural gas models exhibited at the annual FAW People's Liberation Congress, the most notable is the J6L pure electric van, which is tailor-made for liberating the 'last mile' aimed at city distribution. Control system is liberated independently developed, and in the motor, battery, are using the 'first echelon' brand, it can be said is to fill the liberation of new energy vehicles in the field of blank.
The same in the field of pure electric remarkable, as well as Dongfeng commercial vehicles introduced Tian Jin pure electric city sanitation chassis. Dongfeng commercial vehicles introduced this model is to meet the needs of the future urban sanitation market. It is reported that the product is suitable For cleaning vehicles, garbage trucks and sprinklers and other sanitation vehicles modified.
At the annual meeting in 2017, CNHTC also exhibited two types of products: compact fuel trucks for hydrogen fuel cells and low-speed fuel terminals for hydrogen fuel cells, which fully demonstrate that CNHTC has been researching and developing new energy vehicles. The forefront.
Although liquefied natural gas (LNG) staged a price spike in the near future, which has brought considerable impact on the sales of relevant models, in the long run gas vehicles are still being favored by the industry due to their cost and environmental advantages. The meeting focused on the recommended natural gas models, showing its good sales of natural gas heavy truck confidence.
Highlights of smart products, low-carbon environment and fine workmanship have been observed at the annual meetings of various enterprises, showing that the technical level of Chinese heavy trucks moving forward at full speed continues to improve, the quality is more reliable, and the expectations of users are getting closer , It can be said that the core competitiveness of China's heavy truck enterprises is growing day by day.
However, after users read these 'heavy products', they are equally worth pondering over the industry.' The car is a good car, but the price is so low. What better is the car? So good car? 'Perhaps, how to balance the balanced development of the freight market and the truck industry, it is time to get a serious discussion on the desktop.
