| In today's time environment, listening to music is almost always a matter for many people, which is not to say that we can hear the melody in every corner of our lives, but in the mobile phone has gradually gained a manpower, Nowadays, mobile music and mobile APP have become more mature nowadays, listening to music has become an increasingly important part of the mass consumer life.In today's emphasis on personal enjoyment, not only sound quality but also more comfortable listening Sound environment.  So we can see that in recent years, not only is more and more manufacturers participating in the sale of wireless audio products, but also in the e-commerce or various social platforms, or even in offline situations, we You can see more friends asking or even willing to choose wireless audio products just past 2017, wireless headphones / audio and other new forms of audio products for this previously conservative industry brought what impact? And in 2018, wireless What's new about the audio action ?! Review 2017: Wireless Audio Products Embrace InnovationIn some survey company data reports, the wireless audio products represented by 'Bluetooth Headsets' are summarized in the Wearables category so that we have a fairly popular product category as a reference frame of reference.According to the survey firm Gartner Of the forecast data, this year the global wearable device sales will reach 310,400,000 units, an increase of 16.7%, of which Bluetooth headset will account for 48% of the total sales of nearly 150 million units to prove that the Bluetooth headset in the past year , Has been accepted by consumers around the world and even welcome. In contrast to IDC's published shipments of wearable products for 2017 Q1-Q3 respectively, combined with fewer than 80 million shipments of smart wearable devices, shipments of Bluetooth headsets are already impressive. Even with traditional wired headsets, Bluetooth headset shipments are not much more.According to QYResearch data, in 2016 the global wired headset shipments of 246.29 million pairs, although compared to Gartner's 2017 forecast data also released There are overwhelming numbers, but Bluetooth headset brands are clearly catching up. Although the data above we can probably determine the Bluetooth headset as the representative of the wireless audio product line in 2017 has been somewhat of a trend, but before the annual data come out, it is inevitable that persuasion is not enough. , We have decided to further analyze the situation through the real-time Baidu Index and the past Jingdong 618 / Double-11 product data. Using the 'Bluetooth headset' as a keyword and comparing it with the keyword 'headset', we can see that although the search index of the headset is higher than that of the Bluetooth headset for some specific time periods, the general concern is that Quite close.And we can also see from the demand map, 'Bluetooth headset' and 'Bluetooth' and 'headset' the relevance of the keyword is still strong.From the trend shown by the Baidu index, enough to show that consumers Bluetooth headset has a certain degree of attention. In this year's double eleven, headphone sales TOP5 brand, ranked first in the beats, third in the bose, the main products are Bluetooth headsets while ranked second in Sony, released in IFA 2017 After a new generation of h.ear products, product management center of gravity also gradually to the wireless direction.The choice of manufacturers and consumers to prove that Bluetooth headset has made considerable strides in the past year. True wireless headphones become a big explosion in 17 years!In addition to the product mix of Bluetooth earphones, the consumer listening experience and the consumer motivation, many of the premium products active on the market in FY2017 are also driving forces for consumer spending. The PConline peripherals have been released "Is a gimmick or trend? 5 popular real wireless headset comparison evaluation", We can see that not only Apple, such as BOSE, Jabra, Pioneer and other brands dedicated to wireless audio, have launched a very good performance of true wireless Bluetooth headset product.This is enough to prove that for the public consumers, wireless headphones have The beginning of fashion, into a lot of now mature. In contrast to the awakening of consumers 'desire, the manufacturers' motivation is obviously not limited to this. In the past year, audio manufacturers are introducing new Bluetooth headset products, such as Sony's headset, neck strap and true wireless headset Bluetooth headset Jabra latest heart rate detection with Bluetooth headset Elite Sport, and even traditional audio like B & W also launched its own noise-canceling wireless headset PX. We have reason to believe that Bluetooth headset products in 2018, The market share will be even greater. Prospects 2018: wireless headphones / audio will usher in prosperityThe development of the Bluetooth headset and even the wireless audio industry in 2017 deserves to be called the first year of its rise, and by 2018, wireless audio will grow faster on the basis of the momentum of 2017. This upward trend will be brought Of the factors, the push of the Bluetooth 5.0 specification, as well as the gradual shipment of chips that support this version of the specification, will play a decisive role. Compared to the current Bluetooth 4.2 specification, Bluetooth 5.0 delivers quadruple signal range, 2x connection speed and 8x data transfer for Bluetooth radio, which means it can accommodate a larger amount of data transfer for the wireless audio industry , A broader range of stable transmission in the apt-X is gradually being Qualcomm popularity, LDAC began to open the case, Bluetooth 5.0 to wireless audio is simply incredible. Compared to the wireless audio industry, handset manufacturers follow up faster.For example, Apple, Samsung, Xiaomi and Huawei have clearly defined product lines and large shipments of manufacturers, and have used Bluetooth in their flagship models 5.0 specification chip.Therefore, when the wireless audio industry began to enter the era of Bluetooth 5.0, there will be seamless support on the broadcast source, making it easier for consumers to experience the benefits of Bluetooth 5.0. Major hardware manufacturers launched a special 5.0 Bluetooth chipPreviously, the Bluetooth chip industry big brother CSR has released a Bluetooth 5.0 specification chipset, but began shipping the first quarter of 2018. Before the CSR will be shipped, another big brother, and now CSR's father Qualcomm, also keep up with the pace, released in the CES 2018 QCC5100 series chips. The SoC architecture supports low-power performance and includes Bluetooth 5.0 dual-mode RF, low-power audio and application subsystems that support Qualcomm® TrueWireless ™ Stereo, Qualcomm® aptX ™ HD audio, Integrated Hybrid Active Noise Reduction (ANC ) And third-party voice assistance services to meet the stable, high-quality, truly wireless listening experience consumers demand in a variety of mobile usage scenarios. In addition to the chip upgrades that are based on the Bluetooth 5.0 specification, wireless smartphones are an important breakthrough in the development of wireless audio in 2018. Canalys recently released a new report predicting to be universal by 2018 Smart speaker's 'decisive year', compared to full year shipments Just over 30 million units in 2017, 2018 smart speaker shipments worldwide is expected to reach 56.3 million units. Advanced Upgrade: Smart Audio has usher in popularityCanalys research analyst Lucio Chen said the popularity of smart speakers is "faster than other new consumer electronics in recent years, such as augmented reality, virtual reality, and wearable devices." Lucio Chen To be fair, in the past just in 2017, we will find that at least in the Chinese mainland market, based on wireless speakers to create, the status of Ruoyouruowu intelligent speakers suddenly ushered in the eruption. Amazon Echo E-commerce price Loading... Of course, you can also feel the launch of Lynx Genie and shocking price (double eleven 99 yuan) is only a brush of presence. So look around the world, Amazon's own smart speaker Echo, has come to the second generation of products , And led the scale of such rivals as Google follow the trend in the past Christmas and New Year holidays, Amazon and Alphabet's Google have their own smart speaker product discounts, both companies are their own basis Version of the smart speakers made price cuts, including the Amazon Echo Dot and Google's Home Mini, two smart speakers price after the price was 29 dollars and 50. In addition to these two basic devices, Amazon and Google's mid-range smart speakers Product during the Double-Day Promotion only 79 US dollars. The tactics of both companies have made their products a success for consumers who have been giving gifts during the "Double Deems." The push behind the sales not only because of price cuts, but the giants behind them have given them Speakers daily reminders, content providers, voice assistants and a series of features.Because the giant support, there are many user groups, and excellent experience in the use of these smart speakers is quite broad. And most of the most critical point, to smart audio represented by smart home products, interface or platform promotion has become the most concerned about these manufacturers one thing!
So Lucio in the Canalys report also said that in 2018, the competition for smart speakers will not only focus on hardware sales, but more importantly, the ever-increasing volume of installations that vendors bring to customers will find new revenue models. The right amount of advertising, content subscription services, paid membership rights to bring more services, and even business solutions, these are manufacturers can do the selling point.As smart speaker technology continues to optimize, third-party investment will also be positive Or the side, to maintain the market activity. Apple HomePod E-commerce price Loading... According to Canalys, Echo from Amazon and Google Home from Google will still be the best-selling two smart speaker products by 2018. Apple's HomePod will be on sale this year, The product is essentially analyzed, HomePod did not reveal a lot of ecological ambitions (temporary), there is no tit for tat to challenge AI, but we also hope that the new incoming Apple to uphold the momentum of AirPods Amazon Ehco dominance Under, to promote a variety of intelligent speaker selection. Write at the end ...No matter the earphone and the sound box, in the past 2017 and beyond, the manufacturer has already accumulated enough capital in the wireless audio frequency technology, has already released a few products in 2017, through the consumer market to examine the direction that the future may develop With chipsets based on the Bluetooth 5.0 specification shipping and Qualcomm beginning to tap into the wireless audio market as well as many vendors have expressed interest and action, wireless audio will gradually emerge from the traditional model for a whole new experience. Let us look forward to next year wireless audio products to the consumer market, while bringing different from the past, the quality of experience. Popular point summary: 2018 must be wireless headphones / audio and other audio products, a new year, good show is about to begin! |
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