On January 12, 2017, Integrated Kitchenware Co., Ltd. Yitian held the 2017 Annual Meeting of Outstanding Customers with the theme of "Ereli New Dream and New Pilot Process" in Shengzhou, Zhejiang Province. More than 1,000 franchisees from all over China gathered in 'China Kitchenware The capital of the city ", in a red-toned venue, the fiery start of 2018 accelerated the new journey off.

January 12, billion field 'billion new dreams, pilot a new journey' 2017 annual meeting of outstanding customers held in Shengzhou, Zhejiang

Different from the previous annual meeting of franchisees, it is the first franchisee conference (hereinafter referred to as Yida Smart Kitchen Appliance) convened by Yitian after the system reform and the formal change of name to 'Zhejiang Yitian Intelligent Kitchen Electric Co., Ltd.' Electric chairman Sun Weiyong at this franchisee conference, said in a new strategic goal of enterprise development 'billion years, tens of billions of enterprises' under the leadership of 100 million billion to ensure the end of 2018 sales of 1 billion yuan, and strive to exceed 12 billion Yuan, and listed on the main board before the end of 2019 to lay a good foundation.

More than 1,000 billion field franchisee to participate in this meeting

Sales growth of 15 times four years, ranks among the first camp in the industry

In recent years, FOC has become one of the fastest growing categories in the kitchen appliance industry, with an average annual growth rate of more than 30%, of which Billion is one of the fastest growing companies.

In 2014, Billion Field, which has cultivated more than 20 years in the field of kitchen and electrical appliances, started the transformation and formally launched the brand development strategy of 'Billion Land, Brand Road'. All-around celebrity Lin Chi-ying endorsed the speech and vigorously put advertisements on CCTV and high- Construction of 'China's first kitchen electric kitchen' billion Yida Science Museum ... ... wave after wave of high-profile brand momentum, Yida rapid integration has become the industry's hottest brand one of the industry throughout the country sales network in-depth development of the brand Fame continued to improve.

In the four years after the implementation of the brand strategy of "Yitianmeng, Brand Road", Yitian's sales have increased by more than 15. In the past 2017, Yitian's integrated stove production exceeded 100,000 units for the first time, Sales of more than 600 million yuan to achieve sales, an increase of 98%. At present, billion field in the country already has nearly 2,000 stores.

Yi Wei, chairman of intelligent kitchen electrical Wei Sun

More importantly, YITA, which aims to be the leader of "integrated kitchen industry leader", has set a new height in terms of enterprise development concept, product quality and technical strength, and actively guides and promotes the further development of the industry. Tian and Chinese Academy of Sciences Institute of Process Research, put forward the development path from non-toxic kitchen to harmless kitchen; and for example, Billion Tian has become the first in the integrated stove industry through the 'Zhejiang manufacturing' quality certification of enterprises; another example Yitian established kitchen appliances Test center not only won the 'National Laboratory Accreditation', but also the industry's most test items in national laboratories.

Yida smart kitchen general manager Chen Yuehua

According to reports, billion field success has been in many small and medium enterprises in Zhejiang come to the fore, from the highest quality management in Zhejiang Province to win the award - 'Provincial Government Quality Award' is only one step away, which will no doubt continue to strive for billion field billion efficient The business management has a great role in promoting.

It should be said that all the way by the rapid performance and continued expansion of the brand influence makes billion field has done my part to the integrated kitchen industry leader camp.

Yichi Intelligent Kitchen Electric Director Sun Ji

Accelerate the pace of listing, helping the implementation of 'double hundred' strategy

In view of the rapid development of the enterprise and the continuous optimism about the future prospects of the integrated stove, Sun Wei-yong, the chairman of Yitian Intelligent Electric Appliances, proposed in mid-to-long term in 2017 a mid- to long-term development strategy for enterprises with "hundreds of millions of billionaires and ten billion enterprises".

In Sun Weiyong view, through the rapid development in recent years, integrated kitchen as the upgrade of traditional kitchen appliances gradually formed a certain climate, consumer awareness continues to rise, which also began to attract Haier, the United States and other large traditional home appliances Crocodile admission, the industry competition is bound to become more intense, in the next 3-5 years, integrated stove industry leading brand structure will be formed. 'In billion field, the only continued to adhere to brand investment, adhere to product innovation, adhere to Quality leads the industry, in order to take the lead in the competition. "Sun Weiyong said firmly.

Yitian Intelligent Kitchen Electric, Deputy General Manager Yang for 2018 marketing plan

To this end, Billion will continue to adhere to the business goal of 'billion dream, brand road', attaches great importance to brand marketing and product user experience.Yi Guang, director and vice president of Billion Intelligent Kitchen Appliances, said in 2018, billion field Will further increase the advertising on the brand efforts continue to make 'billion fields, non-fume' slogans across the river north and south, occupying the user's mind, and team building will focus more on efficiency and refinement so that the whole Marketing team has always maintained strong combat effectiveness and execution.

At this year's annual meeting, Billionaire also commended the four directors who achieved outstanding performance in 2017. Chen Yi, Director of East China Sales, Lucentin, Sales Director of Huaxi, Shen Jianfeng, Sales Director of South China and Zhou Hangfei, Director of Investment Promotion Each won the right to use a Audi A4L.Obviously, for the training of personnel and attention will provide a steady stream of future development for billion field.

Four billion Yuta excellent director (middle) each won an Audi A4L the right to use

Now that the curtain has been opened in 2018, the fourth smart factory planned by Yi Tian is stepping up its construction in full swing. After the project is completed and put into production this year, Yitian's production capacity will be effectively released and the existing enterprises can be effectively alleviated in the rapid development Capacity can not keep up the pressure at the same time, in the face of new business development needs, billion field in the near future capacity expansion has been carried out again.It is reported that billion field has purchased more than 660 acres of land for 1 million Taiwan intelligent kitchen electricity. By then, billion will have an annual output of 1.4 million sets of integrated stove capacity, becoming one of the largest in the industry.

In accordance with Sun Weiyong's planning, billion field to ensure the end of sales at the end of 1 billion yuan, and strive to exceed 1.2 billion yuan, and strive to bell bell market by the end of 2019, log in. Sun Weiyong said: 'In the mall, has always been strong In the face of the more brutal market competition environment in the integrated stove industry, Yibian hopes to capitalize on the strength of capital to carry out the combination of industry and finance in order to achieve better development of the enterprise, Billion Tian, ​​10 billion business strategy 's implementation of the wings to take off.