2017 is a key turning point, challenge, opportunity and change in the handset industry filled the entire industry.
At the crucial moment of this industry change, Zhongguancun Online invited handset industry leaders to participate in the "Future Answers" series of interviews. In response to the changes in the handset industry over the past year and future industry trends, we sought out 'future answers.'
In 2017, Huawei has reached a new stage in terms of both brand and product. As a leading CEO of consumer BG, who led Huawei for nearly 25 years, Yu Chengdong expressed his views and attitudes To a large extent, it represents the core channel for the outside world to understand Huawei.
The personal history of Yu Chengdong is a microcosm of Huawei's history
In 1993, when Yu Chengdong joined Huawei, he was 24 years old and Huawei was also a small enterprise with a few hundred employees. Yu Chengdong did not know what Huawei's future was and did not know his own future. One job is the research and development of Huawei's CC08 digital switch and the subsequent GSM mobile communication. From the rural wireless access to the future European overseas market, it can be said that the personal development history of Yu Chengdong closely matches the history of Huawei's enterprise development Together
If you really want to elaborate, in fact, from 1993-2010 Huawei's history of development is equally worthwhile books, even more than Huawei's development in the communications industry even more legendary: from the early survival of the enterprise, the middle of the second Entrepreneurship and the transformation towards internationalization and later the entire business model ... But these do not quite match up with our topic today and it is easy here.
2011 is a memorable year for Huawei and Yu Chengdong - Huawei set the core of the consumer business: Huawei's consumer business starting point and the end are from the final consumer ; Yu Chengdong, who was appointed as the CEO of Huawei Consumer Business, also shouts his rhetoric: Huawei terminal to do 10 million units shipped Of course, you know later - the world 's top three mobile phone manufacturers, today' s Huawei also led the AI in the field of mobile phones.
Not long ago, Yu Chengdong just announced the performance data of last year in the speech of 2018 New Year: In 2017, the sales revenue of Huawei's smart phones reached about RMB236 billion, up by about 30% over the same period of last year. Huawei and Glory brand smartphones shipped 153 million units in a year. The once-in-a-million-million-unit shipments are only less than a month in the eyes of today's Huawei.
Whether you like Huawei or its products, we all have to admit that the brand now occupies a very important position in the mobile phone industry in China and around the world, and both individuals and enterprises can get away from Huawei's growth history Less worth learning - on change, on the aggressive, that era of China has never missed a chance, but some people hold every opportunity and some people a little worse.
From the perspective of Yu Chengdong Huawei's attitude
In fact, the overall environment of the mobile phone industry in recent years can not be described as good and why Huawei has been able to maintain rapid and steady growth. To understand these, we may wish to use Yu Chengdong's views and attitudes as an entrance. Look at him for the product, for the brand, what are the views for the industry.
On the product, Yu Chengdong has been confident, 'The pursuit of high-end machine is more than all the opponents, innovation than all competitors ' , 'The most important thing is intrinsic things, such as hardware chip capabilities, software capabilities, ecological capabilities' .
Yu Chengdong is always proud of his own product, but of course he is naturally proud of him - he is always able to cite a reasonable entry point over Apple's Samsung, such as NPU Helps Huawei Mate10 AI Image Recognition Operate More Than Apple iPhone8 And Samsung Note8, Huawei Satisfies Customers With Outdated Apple And More (On October 11, 2017, Chnbrand, the Chinese brand rating authority, released the ranking and analysis report of the 'C-CSI' brand in China in 2017. Huawei won the title of '2017 C-CSI China Mobile Phone Industry Customer Most satisfied with the brand ').
Products as the most direct and most important communication bridge between enterprises and users is naturally the most valued by Yu Chengdong.He has admitted his other role is 'customer service', friends, classmates, friends and relatives, alumni, his acquaintance if Mobile phone encountered any problems, are personally help to solve.Cannot be resolved, he will let the team tracking solution, this work has been uninterrupted for six years.This matter has also been confirmed by his colleagues, a lot of people in the product team often in the In the middle of the night, he got a call from his phone, discussed the details of a product, and asked one of his colleagues for confirmation one question at a time, until a unified solution was given.
'There are products that affect the user experience, absolutely not allowed to ship, not allowed to go public. We have checks at every level, if the quality, experience or other problems, we will not allow the delivery, which is Huawei's red line. '
For the same reason, Huawei is gradually tightening product line, 'Cut the low end ', Which means that Huawei abandoned the pursuit of market share as the goal, but'To do high-end, you want to win more high-end customers Except these Improve product quality , on the other hand The same for Huawei's brand promotion is also significant.
But when it comes to the brand, Yu Chengdong is also very sensible:Our first gap with Apple is the difference between the brands , Its brand influence is relatively strong, although it is lack of innovation now, but the brand's advantage can also support it ','The rise of the brand needs a process ' , 'Hope that Huawei will become China's most high-end brand in the future Obviously, the current top three in the world can not satisfy him, he has a higher desire for brand value.Constructing a truly representative of China's brand and not just create a sophisticated mobile phone, it seems that Huawei Long-term expectations.
For the market and industry, Yu Chengdong has a natural sense of standing on the shoulders of giants looking forward to the issue of foresight, 'Industry reshuffle, the future (global) can survive only three to four mobile terminal manufacturers, Huawei hopes to survive to become one of them 'This is the beginning of the Mate series Yu Chengdong said, after the release of the Mate10 series, he emphasized on this issue once again'The future of the Chinese market is shuffling, most of the brands will disappear, the world will have 3, or even less likely , There will be many manufacturers in China market will disappear.
So although it seems like 'bragging' or even 'arrogant', but Yu Chengdong has been very calm and rational as Huawei's consumer end of the pilot, 'Yu Da Mouth' when we were ridiculed by the name, in fact Some words may not be what he says is "too mad," but rather "too early." : 'Glory brand will surpass millet brand , Huawei brand will exceed Apple and Samsung brand ','Huawei P9 can be as hot as Huawei Mate7 ' , 'In the global market share, Huawei is currently ranked third, next year will be the second year in the world However, for today, the old 'mad language' has now been largely realized. Under the appearance of 'bragging' by Yu Chengdong, there is no doubt that deep thinking exists .
If the past 'Yu Da Mouth' is because the past seems to be roughly equal to bragginghearted remarks, then today's Yu Chengdong is step by step with practical actions and Huawei's market performance will be the nickname recovered, and now Yu Chengdong anti-anti Living in this impetuous era, choose to use the product, with the brand as their biggest support point of view.
Yu Cheng Dong mobile phone like what tell you
In that case, we naturally have to listen to Yu Chengdong's plan for the future development. For the more recent products, Yu Chengdong said In 2018, Huawei will introduce a more complete full screen mobile phone than the current one. The entire front panel is a screen with a narrower frame According to the year 's double flagship tradition, how the performance of the HUAWEI P11 (P20) will be worth the wait.
In the long term thinking, Yu Chengdong prepared Huawei's "three keys": Artificial Intelligence, Internet of Things and 5G Standards. These three keys are, of course, prepared to open the door to the future of the "fully connected era."
'The first door is interactive, in the past we experienced from the keyboard, mouse to touch-screen interaction, The next generation will be more natural voice, vision, new sensing technology interaction , The camera will understand the surrounding objects as the eyes. The second door is IoT (IoT), the device has a connection function ; The third door is 5G, larger bandwidth, more capable , Adding connections such as AR and VR to make the acquisition of cloud resources faster and integrate the digital world and the real world.
Huawei is naturally prepared for the future, 'HUAWEI Mate 10 series is the first mobile phone with artificial intelligence capabilities in the future can be open to developers to develop more features, Bring artificial intelligence to everyone's smartphone As for the interconnection of all things, Huawei has already launched many smart homes and paved the way for the advancement of the Internet of Things (IoT). Regarding 5G technology, Huawei is currently the world's leading 5G developer and a leading enterprise. Yu Chengdong said:19 years, we will spend a full set of 5G devices and smart phones. '
Not long ago, the 3GPP determined Huawei-led Polar code as the control channel coding scheme, Qualcomm-led LDPC code as the data channel coding scheme It also marks the journey of China's telecommunications industry from chasing, leveling, and finally leading the world, comparing the declining trend of the 3G and 4G era and highlighting the great significance of this 5G era.
Earlier news said Huawei set a plan for annual sales of 200 million handsets at the beginning of the year , Although this news was later quickly rejected by Yu Chengdong and said: Huawei will maintain healthy and sustainable development, the pursuit of sales is not the ultimate goal However, the figure of 200 million does not seem excessive to me, Enter the United States market, force 5G industry, get through IoT system ... ... Huawei 's opening up territory' s speed is amazing, but the pace is solid.
While others are still debating what kind of mobile phone should be defined as the real full screen, Yu Chengdong has been quietly on the more long-term perspective, denied the sales target of 200 million may not be reached without confidence, but in his eyes now Huawei Has been sailed to a wider world.
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