2019 colors tend to be soft, deep and hierarchical
The color trend reflects that people seek concentration and control
People are increasingly concerned with self-expression, creativity and humanity
January 9, 2018 - Clariant, the world's leading maker of specialty chemicals, announces the ColorForward® 2019 Color Trends Guide, the 15th annual color trend guide for Clariant's plastics industry.
In 2019, consumers may become increasingly frustrated by problems and distractions, and they will not be able to concentrate on even the most important tasks, and they will find that things that were predictable and trusty in the past have changed Uncontrollable In this perplexing and disturbing environment, with keen insight into market trends, Clariant's trend observers predict that people will increase their awareness of the unique creativity, intuition, and art that contribute to the return of humanity Understanding and appreciation As we begin to show our new self-awareness, individuality and confidence, we will witness the rise of Millennials, especially in Africa.
'As early as 2014 when we looked at the color trend guide for ColorForward® 2016 we started to find that consumer sentiment is becoming more introspective and even has some concerns about what's happening in the world. "Clariant ColorWorks® Color Judith van Vliet, a research center designer and head of the ColorForward® team, recalled that 'this sad mood was manifested through a more dim, soft, deep and even vague color that has persisted to this day, although the 2019 palette Tends to be dim and slightly gray, but we have found that people's beliefs are steadily growing and that we must seek more meaningful and happy lifestyles in a world of increasingly scientific and technological content. '
2019 colors and trends
Each issue of ColorForward® presents four of the world's top trend themes, each matching five colors that evoke trend-related emotional responses.
Do not disturb (Do not disturb)
The theme of this trend is based on the idea that technology makes people easily distracted, that information resources are within reach but that other interesting and interesting stories and advertisements appear on every Google search, and even in different parts of the world, we can For instant exchange, but it seems that an influx of emails and messages stuffed our brains and people are constantly looking for ways to focus on a single task, which leads people to work outside the office or arrange for a few days without interruption 'Cave living' life.
Consumers who are embarrassed by choice are pleased to embrace the increasingly well-known 'anti-choice architecture' model, which consciously restricts product options for consumers to make decisions.
The color scheme used for 'Do Not Disturb' is as simple as a tranquil, pastel-colored minimalist pastel, in which one of the clear, light greens, 'Focus', is more calming with its gray tone, Light gray is called 'white noise' and blue-green is called 'von has fidanken' - the word is Greek, meaning 'calm or calm'.
Find (CTRL + F)
This trending story is even more worrying, mainly because we have clearly lost control (or want more control) in the real world of supercomputers; we have entered a 'post-truth' era , Emotional appeal and personal beliefs have more media influence than objective facts; social media was originally used for communication between people, but now it is used to take the initiative to filter what we see. When did we lose control?
Corresponding to the 'Find' trend, there are some obscure, mysterious and contrasting colors - both light and dark, both solid and transparent, five colors in total, and two of them have a flash effect. Including a translucent gray-black called 'Unknown: Debut.' In addition, there is a new orange (the dawn of the robot era) that gives a vibrant, energetic, synthetic feel, The champagne gold ('mirroring the human') is a vibrant neutral color.
Made in Human
We are still somewhat relieved and proud of the things that keep us human-unique in a world of increasing sophistication, for example, although we can craft a program that allows computers to recognize emotions, it can only be experienced by human beings. And, human beings are creative and social, we all have our own unique personality and intuition, and we can dream.
One of the color cards, known as 'ColorWorks, Unnamed, 2017, ABS on ABS, 9x6cm', resembles a piece of artwork, is made from 3D printing, the first 3D printing color ever made by ColorForward® Card.The color of this 3D printed color card resembles the beige color of a canvas, the purple above symbolizes the creativity of human beings in the manufacture of handicrafts.Other colors include a face made up of random combinations of colors , A kind of people 'series, although each color card is unique, but these color cards belong to the same color.
Umswenko
If you ask Umswenko, some of the countries outside Africa, they are unlikely to know the meaning of the Zulu language, but if you ask some people in the region of Africa the same question, you will get diversity with the African continent Match different answers.This is a style, but also an attitude, but also a bearing on tradition while highlighting the individual way, Africa is far more active than the description of social media now, 1.1 billion Africa's population joins the labor force and brings with it unlimited energy and optimism. The African version of 'Silicon Valley' continues to emerge in many countries with an annual production of up to 2,600 films in Nigeria's thriving 'Hollywood' film industry center Umswenko is behind this all behind the hero.
The colors that represent this trend are not based on traditional African impressions. They are the brightest of the ColorForward® 2019 palettes, but are more subdued, including juicy, vibrant apricot orange, Sape 'emerald green.' La Sape 'is a group of African ambassadors and connoisseurs founded by Playboy of the Congo of the African continent. They pursue a glamorous dress style and, even in extreme poverty, purchase extravagant and colorful costumes, Defend your own independence and dignity.