'In the past we always do things obscurely, thinking that we can do a good job of products and services on the line, and now we are gradually discovering that in this era of information explosion, a proper voice can make all sectors of the society keep pace with the times to understand the real beauty of the refrigerator. Berlin, general manager of the division on January 12 in Beijing held a 'microcrystalline one week fresh' preservation technology world debut at the opening ceremony, which means under the beauty of the system under the helm of the first post-80 general manager of the division, the United States The refrigerator will show the same low profile style of the past, the same brand image.
From left to right: Vice President of China Home Appliances Qu Zongfeng, the United States refrigerator division general manager Berlin, China Household Electrical Appliances Association vice president Wang Lei, the United States refrigerator Innovation Center Ning Chih-Fang jointly unveiled a week of fresh series of new products Contrarian rise, into the harvest period of change
Berlin outperformed its time to summarize the achievements made by Midea refrigerators in 2017. In the face of a brutal market competition caused by soaring raw material prices and increased consumption caused by consumer upgrades, Midea refrigerators have made breakthroughs in brands, products, technologies and services From January to November 2017, sales volume increased 28.6% YoY. Sales growth hit a new high in the past five years with the domestic market share second. Export was the champion of defending the industry and a true refrigerator brand leader.
Mr. Berlin, general manager of Midea Refrigeration Division, introduced the brand contrarian in 2017
In addition, Midea refrigerator overall product structure has also been greatly improved in 2017. According to Orville cloud monitoring data, the United States in 2017 refrigerator door and other mid-range and high-end products accounted for up to 41.4%, the average price of Midea products increased 21% %, These are far higher than the industry level growth, is the best interpretation of the United States refrigerator 2017 new changes.
'2018 Midea refrigerators will focus on science and technology fresh life,' user use scenarios 'concerns and consumer pain points in-depth research will be run through R & D, manufacturing, promotion among other processes.'Belin said the future of the United States will further through the refrigerator' Innovation and technology at the scene of life 'innovative approach, as well as CDOC product project development process to provide consumers with more convenient and comfortable living solutions.
US refrigerator product planning department Mr. Jiang Nan Xiangjie 'Microcrystalline one week fresh' and strategic new BCD-630WKGPZV
Three years grinding sword, redefined fresh
Meat preservation problems have been one of the problems plaguing the industry, the United States through more than a thousand users of the refrigerator home research found that the user pain points focused on the preservation of short time, thawing a long time, the rapid loss of nutrition in three areas, which after three Years of painstaking research and development, launched the world's first 'microcrystalline one week fresh' technology to successfully overcome the short-term storage of meat ingredients industry problems and solve consumer pain points.
China Academy of electrical home appliances, vice president of Qu Zongfeng recognized 'microcrystalline one week fresh' to lead the industry standard upgrade
'Our design concept for the refrigerator has come out of the industry is hot, but also out of the benchmarking brand, but around the user needs to start, so fresh from life, but also a better understanding of life.' US refrigerator product planning Jiangnan introduced the head of ' Microcrystalline one week fresh 'equipped with a three-dimensional radar temperature measurement, anti-freezing regular cooling and the' independent microcrystalline cabins, three-dimensional wave wind channel, the top of the wind back to the wind 'triple design and protection of core technologies, through volatile salts Nitrogen, juice loss and microscopic meat microstructure under the microscope and other common national values changes, demonstrate a one-week microcrystalline fresh meat to achieve both 'chilled not frozen, fresh meat cut' and 'a week Long-term preservation, nutrition is not lost 'the desired effect.
The site also released a brand new flagship BlackBerry equipped with new black technology - the United States refrigerator BCD-630WKGPZV, the product is not only equipped with the world's first 'micro-crystal one week fresh' technology, but also equipped with intelligent humidity conditioning, PST smart sterilization two i + Fresh technology, at the same time using L large freezer space, the first new open magic sub-storage design, i-wake soft light wake up lights and PST intelligent sterilization breathing lamp to meet all kinds of storage needs, leading the home fashion. Military-grade nano-brushed panels and elegant 'Glacier Silver' glass panel, deep and delicate, showing the invisible beauty, highlighting the technology surprise.
The United States refrigerator 'microcrystalline one week fresh' technology world debut
Mr. Qu Zongfeng, the vice president of China Household Electrical Appliances Association, and Mr. Jin Liang, the chef of Michelin, the world's leading inspection and certification body, represented by SGS, jointly with the customers from the standpoint of world standards, industry standards and 'Microcrystalline one week fresh' technology provides the authority to prove all parties, and 109 all-inclusive patent certification layout, but also to create a new international science and technology fresh high.
The 2018 debut of the United States refrigerator undoubtedly opened a good start for this year, 'Microcrystalline one week fresh' technology and the introduction of new flagship 630 new heavyweight launch for the United States in terms of independent research and development in the refrigerator has a milestone, you can It is foreseen that Midea refrigerators will place itself on a completely new starting point from the beginning of 2018, and as the new product matrix around the user becomes more diversified, the influence of the Midea refrigerator brands in the industry will continue to be released.
