Amazon Patent Strategy Exposure | Focusing on Video, AR and Smart Home

According to foreign media reports, Amazon is applying for about 500 patents.After analyzing these patents found that Amazon is strengthening the layout of the fields of video, smart home and AR technology.

In December 2017, Amazon released a number of patents, including augmented reality mirrors, package delivery vehicles armed with 'smart' sensors and autopilot detection by hacked attacks by "pixelating" user privacy with Echo video mode Car technology and so on.

Augmented Reality Mirror allows users to try on virtual garments in a virtual scene, using a system of cameras, mirrors, projectors, and lights to project different backgrounds and garments onto users.

Amazon's Echo Look webcam is nearing completion, allowing users to take pictures with the help of Alexa, Amazon's AI assistant, and use it to try on different apparel. In addition, Amazon may be looking for new ways to integrate Echo Look technology with other Recent fashion products, such as the Stitch Fix family clothing trial service.

Also in December last year, Amazon filed a technology patent that will detect autonomous vehicles that have been attacked by hackers.Although Amazon never said they would be in the autopilot domain, the patent is for Tesla, Big companies like Alphabet and Uber are crucial.

Another eye-catching patent released last month is to push video technology on Amazon's Echo device, which allows users to attend video conferencing on Echo and protect user privacy by blurring or pixelating video. While strengthening the video communication business, Amazon is also considering the protection of privacy.

While thousands of Amazon's patents may never turn out to be real products, experts say Amazon has made significant strides in developing and securing core patented technologies, as early as cloud computing became mainstream enterprise technology Prior to Google or Microsoft entering the field, Amazon acquired patents related to advanced cloud management and deployment.

To date, Amazon already has over 6,100 patents approved by the United States, Europe and the World Intellectual Property Organization, but in the patent business, experts say it is not a completely digital game with the finest patents that can support the company's business model expansion More important, Pratt said Amazon is one of the richest companies in the Fortune 500 patent portfolio in this regard.

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