2018CES Chinese companies are changing the global appliance landscape

According to this chart, the number of exhibitors from Shenzhen as much as the other cities in the country has topped the list. Some netizens ridicule, CES show, thanks to the show Chinese company sponsors, why go far to the United States?

Not only this, but also lead to foreign questions: Chinese companies to capture the CES behind the gold or gold is the technology? Chinese enterprises to change the pattern of the global appliance According to CES organizers, the US Consumer Technology Association (CTA) data, the 2018 show , With more than 1,500 exhibitors marking China as a whole, accounting for 33% of the total. About 10% of exhibitors (482) have the word 'Shenzhen' in their name; 'Dongguan' followed by 78 Home; followed by 'Beijing' 44.

The fact that the 2018 exhibiting proportion not only shows the fact that Chinese manufacturers have far left American companies behind, but also sends a signal to the outside world is that China's core competitiveness and voice are constantly improving. Is not the technology giant, but the Chinese household electrical appliance enterprises.According to the production and economic critic Liu Buchen observation, Skyworth, Hisense, TCL, Changhong these products developed by the enterprises, but also represents the direction of development of the home appliance industry.

According to the daily science and technology network Xiaobian learned that in the 2018CES, Changhong focused on displaying its full range of AI appliances, as well as real-life scenarios based on the overall wisdom of the family solution; Skyworth is an unprecedented scale exhibitors, one of the highlights is Independent research and development of AI-quality chips, including 'precision smoothing' key core technology such as AI; and TCL launched before the 75-inch large-size LCD TVs, Roku 5/6 series LCD TVs and Roku series of audio products, etc. Media people , Financial writer Yu Shenghai said CES has become the home appliance business in China, with 1,551 exhibitors in China, accounting for more than one-third of CES exhibitors. In recent years, due to the domestic market is saturated, Haier, TCL, Hisense, Midea, etc. Appliance manufacturers to comply with the trend of globalization, has been increasing the pace of internationalization, and through overseas construction and acquisitions, etc., in the global market to enhance brand awareness.

On the way to the sea, the Chinese home appliance enterprises have undergone a transformation from OEM to own brand, from 'gold plating' to 'real gold'. The pattern of the global home appliance industry is constantly changing, and the pattern in Europe, the United States, Japan and South Korea is quietly China and South Korea dominated, and Chinese enterprises started a new round of sustained harvest in the global market not only in their home markets, but also dominated by Haier, Gree and TCL. Yu Shenghai further said that the new trend of global trade Suning cloud business at the same time, 'smart retail' as the theme, with unmanned stores, smart home, AR ease a wave of high-tech high-tech appearances at this CES 'In fact, China's innovation in the retail industry was very surprised. "The rapid development of China's retail industry, participated in CES for many years Suning cloud business executive vice president of IT headquarters, Suning Institute of Technology Dean Jiang Xu speech reveals a sense of pride.

It is also worth mentioning that a new Design & Source Pavilion (Design & Source Pavilion) was added in 2018. It is the result of an official cooperation between CTA and Alibaba International, a cross-border B2B platform operated by Alibaba, which attracts From the world's electronic consumer and high-tech design and manufacturing enterprises with 'China', 'Shenzhen' and other Chinese characteristics of the words everywhere in the museum.According to staff, the settled in CES Shopping Mall Chinese merchants More than 500, more than 40% of merchants from Alibaba International Station.Zhangkuo co-general manager of Alibaba International Division mentioned in a CES live speech, the international station will not only make use of real-time voice translation, VR audits and other technologies, further Reduce the threshold for cross-border B2B transactions and build cross-border infrastructure including payment and logistics.

2016 GoodChinaBrand | ICP: 12011751 | China Exports