Recently there are news reports that the environmental issues spawning new appliances category, to environmental protection, improve the environment as a selling point of the new category appliances also began to rise, but also to make environmental protection into a new hot words. So let Xiaobian to introduce to you about it.
Recently, a second article on scientists released a "warning letter to human beings," the news spread online, the news that the Beijing time on November 14, 2017, more than 15,000 scientists from 184 countries, issued a Two letters, "Caution to Humankind," and placed it in the bioscience journal Biological Sciences, which said: Mankind has' opened the sixth extinction of 540 million years of species extinction, many modern creatures will be from the Earth Or disappear by the end of this century. "The letter also uses various data to remind people that Earth is suffering" serious and irreversible damage. "
Environmental protection into new hot words
This article has just been released, it was the public number, microblogging, circle of friends and major sites have reproduced. 'Environmental protection', 'sustainable development' once again become the market's 'hot words' last year, Ali Institute released For the first time, the concept of 'green consumer' was put forward in "2016 China Green Consumer Report." According to the Ali Research Institute, green consumers refer to consumers who care about the ecological environment and have realistic purchasing power and purchasing power for green products. They have a green sense and have or may turn green consciousness into green consumer behavior.The Ali Research Institute is critical of Ali's shopping behavior on 400 million consumers in China's retail platform, the features of 1 billion commodities, hundreds of thousands of orders of magnitude Words were analyzed, of which 65 million people met the characteristics of green consumers, accounting for 16% of active users of Taobao.
With the introduction of the concept of 'green consumer', traditional household appliances have also started to use 'environmental protection' as a selling point. "Changhong Air Conditioning will be the country's Ministry of Industry and Energy Efficiency Star 'as one of the selling points, to promote its a inverter air conditioners ; Qi Shuai and other washing machine manufacturers have begun to promote their own washing machines can be intelligent perception, the function of measuring the amount of water, fully saving laundry water; Haier, Midea and other refrigerator inverter frequency integration technology and efficient compressor as a selling point of energy saving In his own refrigerator promotion.
Environmental issues spawned new appliances category
In addition, with the deteriorating environment, environmental protection, improve the environment as a selling point of new products also began to rise in recent years the hottest appliances can be said that the air purifier, according to the data, the first three quarters of this year, China's air Purifier sales reached 4.265 million units, an increase of 30.3%; sales volume reached 112.6 billion yuan, an increase of 43.3%, becoming the second-largest home appliance market growth category.Analysts predict that in 2017 China's air purifier sales Up to 1000 billion yuan, up to 300 billion yuan by 2020. Careful analysis can be found in cities with large purchases of air purifiers, such as Beijing and Shanghai, most of which are concentrated in the north. It is precisely because of the worsening haze in the north , Which led to the popularity of air purifiers.
In addition to the air purifier, the fresh air system is just a new type of home appliance in China, the so-called fresh air system refers to a set of independent air treatment system consisting of the air supply system and the exhaust system, which is divided into a duct-type fresh air system and a Pipeline fresh air system Both kinds of pipe-type fresh air system consists of a new fan and pipe fittings, fresh air through outdoor air purification into the room, the indoor air through the pipeline will be discharged; ductless fresh air system consists of a new fan, the same fresh air purifier outdoor air Into the room.In fact, the fresh air system with the air purifier into the consumer's field of vision from 2012. Since then the air quality has not deteriorated, so the fresh air system has not been consumers attention.Nowadays, the deterioration of air quality Of the moment, the innovative category rear-mounted window-style fresh air purifier should be the strong demand of consumers appear, the use of windows as a location to install fresh air system, with fresh air and air purification features, easy installation, obvious advantages.According to Zhong Yi Kang's " 2017 China Air Cleaning Industry Report "(hereinafter referred to as the 'report') shows that both clean Gas and air displacement air system features a new consumption hot spots, over eighty percent of consumers have heard of the new air system, a strong willingness to buy, the future is expected birth of billion dollar level of the sea of blue.
Although the deterioration of the environment has made people's daily life less beautiful, the "green economy" has become a spokesman for the new era with the advent of new industries such as air purifiers and new energy vehicles riding on the rapid development of 'eco-friendly' winds. Appliance enterprises in this new general direction, innovation should be the concept of environmental protection into product design, product manufacturing and product promotion.