Beijing time on the afternoon of January 11, during the CES, Qingdao Haier Planning Minister Guo Yifu accepted the media interview.
He said the concept of smart home has been a quarrel for many years, but the real reason for the detonation is that it was completely controlled by the mobile phone before, and the experience did not optimize the control process, but brought a new burden to the user.
After the outbreak of artificial intelligence, voice interaction can really bring convenience for the use of home appliances, smart home ushered in a real landing.
Guo Yi also added that the next phase of smart home development is the realization of home appliances automation, through sensors and user data automatically adjust the operation, to bring convenience to mankind.
The following is an interview with finishing:
Sina Technology: There are many brands under Haier, the domestic market positioning of different brands has been very clear, the overseas market how to sort out the brand?
Guo Yi together: North America is mainly GE, Haier, Fisher Parker.
GE is a more reliable brand in the minds of Americans, Fisher Parker positioning ultra-high-end luxury appliances, Haier will be the main smart cut.
Sina Technology: Haier U + in the country and Sogou cooperation, overseas market partners who?
Guo Yi Hop: overseas markets are mainly Amazon Echo and Microsoft Cortana, and Google is also being contacted.
But Haier and other companies are only the introduction of voice recognition, behind the U + semantic recognition, but also Haier doing voice analysis and product linkage.
Sina Technology: Now Google, Amazon and other businesses are doing smart home system, Haier u + how to compete?
Guoyi together: Although each is doing artificial intelligence, smart home, but the direction is not the same.Electrical appliances enterprises are more terminals, Amazon and other Internet companies focus on voice search, Microsoft is the underlying technology to master the system.
Haier's competitors should be Samsung and other home appliance businesses, individuals that Haier advantage closer to the user, more than 10 years of use habits accumulated user big data will be more advantages.
In the business model, pushing a set of smart home, complete sets of more accessible to users, but also more convenient to meet user needs, such as other home appliance business, there is more serious problems of the subject, and Haier every part is not weak.
Sina Technology: smart home so many years actually fried landing it? Bottlenecks?
Guo Yi Hop: From the client side, smart home or failed to fall, the popularity is very small.From the industry point of view, smart home has landed, LG, Samsung, Haier have introduced solutions, nor do they stay in the concept stage.
From 2000 onwards, I always felt that the outbreak will occur next year, but has not been able to fall to the ground, the biggest problem is that the user experience. Before using the mobile phone to open App control appliance does not come directly to the convenience of remote control.
However, the use of last year has brought a revolutionary change to the user experience, from quantitative change to qualitative change. Now with voice and AI technology, the interaction is simpler.
At the same time, Haier is still studying deeper things, u + is not just a smart home system, or a big data platform to understand the user habits, so that home appliances take the initiative to serve users.
With the accumulation of sensor technology and big data, smart home will really achieve this time.