More than one trillion of market opportunities are attracting many enterprises compete for economic entrance living room, and smart TVs and content this 'hard' and 'soft' has become an important magic layout of the enterprise market yesterday, the domestic video platform - the popular announcement will focus on Home entertainment, and as of now, Internet companies such as BAT and Xiaomi, as well as traditional TV vendors such as TCL, Konka and Skyworth, have launched family-oriented 'living room' strategies.
It is reported that the current living room economy is very competitive, all major companies are good content to win the favor of consumers.
According to the report released by the end of 2017, Smart TV is regarded as the outbreak in 2016, and the upstream and downstream industries have been trying their best to lay the groundwork for the fight against terrorism. In the past two years, OTT market education has matured and advertisers OTT, Automotive, FMCG, E-commerce, mobile phones and other brands appearing on the OTT big screen resulted in an increase of 130% in OTT advertising revenue in 2017, an increase of 130% over the same period of last year, including 1.6 billion yuan of SMD, an increase of 70% Starting ads 460 million yuan, an increase of 20%, the other 240 million yuan, an increase of 10% from the scale, time, users, three levels, the scale is expected by 2020, the smart TV stock more than 280 million Taiwan, accounting for nearly 60% market share.Smart TV reach the rate will gradually rise to 70%, the use of time in more than 50% of the big screen; traditional TV reach rate gradually dropped below 50%, the viewing time will drop to 40 %, Smart TV ads and user payment more and more accepted by the user.
At the same time, at present, short video has become a new area of business competition.China's short-video industry has increased from 155.5 million people in September 2016 to 302.57 million in September 2017, an increase of 94.1% CEO Zhou Chan said yesterday that in 2018, it will endeavor to develop its short video platform and invest 200 million yuan to build this platform into a commercial short video lab.