In recent years, 80, 90 and gradually become the main force in the consumer market, they are more proactive in spending habits, tend to personalize the product, which also led the appliance market presents a user-oriented product trends.According to the appliance market, the brand Has been expanding from a single mainstream product to each market segment, most of which are targeted at younger consumers, and how young consumers are able to pick a truly desirable product out of a wide variety of brands Has become the top priority here inventory of the top 5 market performance of young appliances brand, for your reference.
1, commander appliances: all categories 'light fashion'
Commander of the electrical appliances is Haier Group in the Internet strategic layout of the younger brand, its positioning is 'light fashion appliance pioneer', which covers air conditioners, refrigerators, washing machines, water heaters and other seven categories, compared to other categories less young appliances brand , Commander to provide users with a light fashion suite of products.It also through cross-border network drama, variety, stationed in schools and other forms of multi-channel interaction with the young community and won the national football in big treasure, basketball, Sun Yue, Forbes young elite Yu Jia , China's first female rapper VAVA and other stars praised.
2, Oaks: the choice of online shopping
Oaks committed to 'young people do like the brand of home appliances'. Products also began to layout intelligent, with a stylish young toning. Oaks is the main air-conditioning products younger, the brand generated by marketing relatively large volume, like' Oaks running shoes Plan 'and' fluorescent music running 'activities, etc. With the rise of online shopping, Oaks online sales in recent years continued to grow, becoming consumers favorite online shopping brands.If you prefer online shopping, you can choose quality and cheap Oaks air conditioning .
3, Galanz UU: price killer
In 2014, in order to cater to the young generation consumers after 80 and 90, Galanz launched the UU which is the Internet brand of the industrial internet globally. The positioning of Galanz UU is 'you are only touched by young people'. From product development and design to various functions, Even the use of life considerations, the Internet thinking throughout the design and manufacturing process. UU brand designed for young consumers to customize consumer demand, the killer inherited the true nature of the price, discount efforts are relatively large.
4, the United States easy to cool off: the king of small appliances
In 2013, Midea introduced a brand new lifestyle home appliance brand after 80's and 90's and led the lifestyle concept of "simple fashion, happy life". Its products are characterized by conciseness, colorfulness and high cost performance, meeting the requirements of 80, After 90 consumer attitudes and spending levels.The product line is mainly concentrated in small household electrical appliances, the main appliances have rice cooker, induction cooker, electric pressure cooker, soya-bean milk maker, juicer, blender and other appliances.
5, Little Swan: fan economy
The slogan 'Wholeheartedly Little Swan' Wuxi Little Swan Co., Ltd. was founded in 1958 as an established washing machine manufacturer. In recent years, Little Swan catered to the era of the fan economy, aimed at the young market and released a proactive approach to the Internet age Fashion, young transformation and transformation of the gesture in 2015, Little Swan Disney washing machine products listed in 2016, Little Swan released one after another Marvel superhero series, Mickey Classic series and other new products.
The past five years, the market emerged a large number of restructuring younger household appliances brand, but the development of young household appliances market there are still many problems to all categories of younger, for example, the current young appliances brand only the electrical appliances to achieve the full category of young , The problem of purchase of home appliances is still an urgent problem to be solved.But with the development of science and technology, we have reason to believe that the future will bring more surprises to us with the brand of young home appliances represented by the commander.