Fresh take-up orders online, home wait for receipt, this spending habits have been applied to the beauty category.
January 10, Lynx and rookie announced that the joint logistics partners nowadays, I reached the point of arrival and the introduction of the store based on the delivery of the 'scheduled up' service. At present, Watson Lynx flagship store has opened the service. Watson in Shanghai, Guangzhou , Shenzhen, Hangzhou, Dongguan five major cities in more than 200 stores transfiguration 'pre-warehouse', you can give online shopping within 3 km delivery of consumers, the fastest 2 hours can be served, you can also book a specific period of delivery, and Do not wait for goods like the past from the national warehouse delivery, need 1 to 3 days delivery to get the job.
On the one hand, Alibaba, this time is based on the new retail launch of another speed logistics services.On the other hand, the business extends from takeaway delivery to all categories, or Ali's instant logistics platform I Da to provide more business resources in 2018, in point I up, the new Dada, 58 speed transport, represented by the real-time logistics market, the war will continue to burn.
Warehouse integration
21st Century Business Herald correspondent found in the Watson Lynx flagship store found that some of the goods on the picture has been added to the store up to the words of the order, in determining the order information, shipping method column marked regular delivery, and can be scheduled within three days Delivery time, the fastest optional period within two hours after placing an order, that is, the fastest store delivery 2 hours can be sent.
Li Wangzhong, head of the delivery of rookie stores, said that the new retail outlets will further form a supply and demand system within a distance of 3 kilometers. Many goods do not need to be delivered in the pure electricity supplier's warehouse, and can be obtained from the nearest entities Store delivery, these physical stores in the future will become an important fulcrum of logistics and distribution. 'Merchants located in the offline stores will be placed one by one on the front of the consumer positions, both to meet consumer speed, precision and other distribution needs , But also help businesses reduce storage costs.
At present, Watson Lynx flagship store a total of more than 500 SKU merchandise support store delivery service.When consumers place an order, the message will be pushed to the store to lock the inventory, notify the packaging, the other message will inform the courier came to Lan. As a rookie, the only real-time logistics and distribution partner for this project, when I receive the order, I will dispatch the intelligence to the most suitable rider, take the goods to Watson's store and complete the delivery. The actual delivery time of the rider is controlled within 1 hour, and I expect that in the future, tens of thousands of couriers will be devoted to the immediate delivery of the goods in stores.
Logistics industry observer Yang Haofeng told 21st Century Business Herald reporter, pre-warehouse logistics business model for the past two years by the school, research, industry put forward as the e-commerce model, the logistics industry, commercial channels, big data technology in recent years a huge development , A new mode of evolution after the upgrade, but also occasionally by some large businesses or e-commerce companies and logistics companies together for small-scale attempts.
'E-commerce platform (sales) + store (front warehouses) + real-time logistics, is the future of the new retail on behalf of a trend which from the United States, Europe and Japan some of the precision logistics services can also be seen, such as Japan's home delivery will Business, according to customer requirements on time, on demand golf equipment will be sent to the designated golf course. "Yang Haofeng said that the real-time logistics growth and the largest demand is only born on the maturity of the development of e-commerce, offline channel improvement and technical support The new retail will create opportunities for real-time logistics in these areas.
However, he also admitted that logistics should be able to meet the ubiquitous business flow customer needs, will face great challenges, for example, how to effectively docking with the business flow, how to achieve random, at any time, under the fluctuations of the logistics response, how to carry out logistics Resource integration, scheduling, how to apply new technologies and big data, how to deal with the uncertainty of road conditions and so on.
Instant logistics battle
Point my CEO Zhao Jianfeng has said that the real-time logistics industry can be extended from the take-away delivery to other types of local life delivery. With the new retail Dongfeng, Lynx + Watson stores + noob + I have reached the first model has taken the lead step.
As Rookies and Watson Lynx flagship store in the logistics supply chain in-depth cooperation, scheduled delivery service is expected to cover more than 430 cities in the country more than 3,000 Watsons stores.In addition to Watson, the week black duck and other food companies, Intime and other large shopping malls will Added to the store delivery system.In addition, Lynx scheduled up to or will be launched in the clothing category, all over the country is expected to brand clothing store integration warehouse.
Yang Haofeng believes that there are more commercial categories in local life, more complicated requirements, more scattered user distribution and more professionalism. For the rider or delivery worker, the delivery tool may no longer be a motorcycle, a tricycle may be adopted, Small trucks, refrigerated trucks and even to the use of unmanned vehicles, unmanned aerial vehicles and other new technology and equipment may be from point to point delivery into multi-point to multi-point delivery, scheduling requirements for real-time logistics higher.
In addition, he said, for retailers, how to respond to uncertain sales orders such as Lynx e-commerce platform, how to balance offline sales and online sales, inventory arrangements, offline store network coverage how to adapt to e-commerce Sales, how to train store staff effectively in response to the delivery of online business, and how to effectively connect information on the Lynx platform and real-time logistics platform to order full transparency, closed-loop controllable, etc. are retailers may The challenge.
The concept of real-time logistics first proposed by Zhao Jianfeng in 2009, when he was the founder of me, then I point it platform take-out O2O war in the United States regiment, but got Ma 1 billion yuan in strategic investment in 2015 will be successful Point me to the system of independent capacity to become a member of the Ali At present, I have also reached the point of exclusive crowdsourcing take-away orders.
However, the real-time logistics platform is still fierce. In addition to nowadays it is the largest retail outlet in the whole retail chain, as well as JD.com Xindada, which has long been engaged in the C-City service, while the US-based distribution company has become an open and instant logistics platform It is not impossible.
It is a period of intensive financing for real-time logistics platforms from 2016 to 2017. It includes a $ 100 million C-round C + round of financing for 2017, a $ 50 million round of round-trip financing for 2016 for 2016, RMB1 billion in D-round financing, 318 million in 2016 for SDF's strategic financing, UU errands in 2017 and 96 million in RMB-A round-robin financing, and Pre-A round of financing of RMB20 million in 2017.
With the growth of e-commerce, big data, unmanned delivery equipment, pre-warehouse development and growing customer demand, real-time logistics demand will become more and more common. This market will surely generate more intense competition and will definitely Through mergers and acquisitions, the merger will be bigger and stronger. "Yang Haofeng said that there are still some problems in the real-time logistics market such as how to schedule manpower and capacity, adopt big data, computer algorithms and unmanned facilities and other new technologies, and how to reduce costs and increase efficiency and achieve more effective After-sales service and the establishment of user reputation and other pain points.
In an interview with 21st Century Business Herald, Zhao Xiaoma, executive director of CIC Consulting, said that real-time logistics platforms need to maintain the balance between supply and demand of orders and capacity. Once the order is unstable, it will lead to the loss of capacity and increase the efficiency of logistics. Challenges: 'Efficient data usage must depend on a large amount of operational data. For logistics platforms, we need to accumulate some data resources and systematic management experience.'