15 years ago, BlueScope Technology Co., Ltd. replaced glass panels with screen printing technology acrylic panels, the world's first application of glass materials to mobile phones, creating a new window protective glass panels.
Over the past 15 years, sapphires, precision ceramics, 3D curved glass ... ... Lan Si technology innovation, set off one after another global smartphone 'manufacturing revolution.'
Today, BlueScope Technology is deploying touch display protection integrated product strategy, extending the industrial chain, continue to lead the industry's new wave.
Nearly half of the world's high-end smart phones to provide window protection screen
Not long ago, Apple Inc. released a new smart phone iPhoneX, the glass protective panel with a seven-layer dyeing and a new screen printing, coating process, by Apple called "the most rugged glass panel so far." To provide this technology, It is Lan Si technology.
As the industry leader and technology leader, BlueScope is the industry leader in shipments. Its customer base includes Samsung, LG, Amazon, Microsoft, Nokia, Huawei, OPPO, VIVO, Xiaomi, Lenovo and other well-known domestic and foreign brands.
At the beginning of the new year, the reporter came to Lhasa Science and Technology Changsha pear palm base, 10 factories in the number of 10 production lines are high-speed operation, flat grinding, carving, profiled, silk screen ...... Pipework, methodical, a large number of special glass shipped in, Processing for sophisticated mobile phones, tablet windows protective glass, and then to the global IT giant Samsung supplier supply.
'At present, the production of 2.5D mainly curved glass, annual production capacity can reach 550 million to 600 million, the market share of long-term maintained at 25%.' Blue Thought Technology Deputy General Manager Peng Mengwu introduced in recent years, Blue Si technology mobile phone screen protection screen annual shipments remained at 400 million or so, for nearly half of the world's high-end smart phone supplier.
Maintaining R & D and continuous innovation is a 'weapon' that supports BlueScope's position as the leading enterprise in the market of window screens: In 2016, the Company invested Rmb1.384 billion in R & D expenses. As of December 2017, the Company obtained a total of 681 patents, Including 2.5D, 3D glass, precision ceramics, sapphire and other emerging areas of patents are in the industry-leading position.
'Always keep the product in a leading position in the peer, which is the real reason why long-term cooperation between the world's leading brands and BlueScope to maintain long-term cooperation.' Peng Meng-wu said.
Diversified layout, followed by consumer electronics upgrades
On December 14, 2017, the world's top art museums, the Georges Pompidou National Center for Arts and Culture, included the Chinese smartphones Xiaomi MIX and Xiaomi MIX2, the first collection of Chinese consumer electronics products by world-class art museums.
The center's chief curator of design and industry told the media that these two smartphones are the perfect combination of technology and art. They are outstanding masterpieces that lead the design and craftsmanship of the smart era. Their all-ceramic body attracts much attention.
BlueScope technology is millet MIX series of mobile phones used in the ceramic box, ceramic back cover of the major suppliers.
With the development of 5G technology and wireless charging technology, the demand for dielectric loss, signal reception and cooperation with wireless technology has been raised by consumer electronics products. The ceramic materials with low electric loss, high hardness and superior signal receiving capability usher in a huge Business.
However, the precision machining of consumer electronics products, complex components, processing difficult, costly.
As early as a few years ago, BlueScope seized the opportunity to advance the deployment of research, has developed high-end smart phones for the ceramic chassis and the structure and mass production.Also there are companies trying to precision ceramic materials research and development, but most Still in the groping phase.
Blue thinking to show, not limited to the wonderful window screen.
'Can not wait until the source came to build a hotel, but to prepare the hardware and services to attract customers' stay.' Lan Zhou Si-Fei, chairman of technology that consumer electronics upgrades with each passing day, if not keep up with the industry trend, Will quickly indulge in the army in the market, 'As an accessory manufacturer, must advance with the times, and even to layout in advance.'
After the listing, BlueScope accelerated the pace of diversified layout in the industry. In addition to consolidating the leading edge in the business segments of window glass, sapphire, ceramic production and processing and touch module business, the company also added metal parts processing after 2016, Camera module, biometric technology, car touch project and many other new businesses, which are widely used in mobile phone, computer, smart wearable, smart car, smart home and other applications.
On January 9, BlueScope released its annual notice in 2017 and expects a net profit of 2 billion to 2.3 billion yuan, an increase of 70% to 95% over the same period of the previous year. The Company co-developed a number of new products to achieve mass production, representing a significant increase in the market share of major customers , In the application of new materials, create new technology, expand new business on the road go steadily steadily.
Intelligent manufacturing to open up the future space for development
Labor and yield, was the two major constraints 'thinking' of the technology.
Take the main product window protection panel as an example, the cost account is very clear: the proportion of raw materials is not high, the labor cost accounts for over 30%, and the labor cost of some products even reaches over 40%; the protective glass requires high technical parameters of the factory, The allowable tolerance of length is only ± 0.02mm, the tolerance of thickness is only ± 0.05mm, and the light transmittance of light is 93% -97%. Therefore, the yield of good product has obvious influence on the cost.
Since 2010, BlueScope has been focusing on 'Machine Substitution' and started mass automation in 2015. It has successfully developed the industry's first automatic printing line, baking line, retarded plating line, and CNC-based alternative profiling.
'In the past, more than 5,000 employees were needed, and now there are only 2,680 workers.' Liu Liu, director of science and technology Lv Si Wu Chang introduced factory, the plant mainly undertake silk screen processes, the introduction of automated production efficiency increased by 50%, yield also significantly improved, and The machine replaces the workers in repetitive types of work, and the workers can choose the more suitable new positions according to their own abilities. Only in this way can we cultivate and retain qualified personnel.
In 2016, BlueScope acquired Dongguan Machinery Technology Co., Ltd. and relocated it to Liuyang Economic and Technological Development Zone to open the intelligent robot project.
In an interview, Qiu Huosheng, general manager of BlueSmart, pointed to a self-produced parallel robot and told reporters that it takes only 0.8 seconds to complete a pick-up action with a precision of 0.02 mm. Within a radius of 0.75 meters, the human hair Can also pick up accurately.
'Save on labor, no mistakes, smart manufacturing for the future to open up more room for development.' Qiu Huasheng laughed, BlueScope every employee and he is full of confidence.
Related links
Hunan Electronic Information Manufacturing
Proceed to 450 billion steps
During the 12th Five-Year Plan period, the scale of our province's electronic information industry has reached 200 billion steps and has become an important supporting point in the province's industrial pillar industries and multi-point supporting industries. The compound annual growth rate of the industry is 39%. The electronic information The export delivery value of products perennial ranked the top five in the country.
Since the 13th FYP, the province's electronic information industry continues to maintain its momentum of growth.Lastness, Hengyang Shengtian, Omron Electronics, Delta Electronics and other key enterprises, the total import and export volume of the province's processing trade in the forefront of key enterprises.
In order to speed up the layout of the electronic information industry park, Changsha Economic Development Zone will focus on the development of flat panel displays and electronic basic materials industries. Xiangtan Jiuhua Economic Development Zone will establish the electronic information as one of the three leading industries and establish an entrepreneurial base based on electronic information. Chenglingji Lingang Industrial Zone plans a special electronic technology industrial park; Liuyang Economic Development Zone formed an electronic information industry cluster, and by virtue of a strong mobile intelligent terminal production capacity, was approved by the State Ministry of Industry and new national industrialization demonstration base for industrial information (electronic information ).
At present, a large number of projects such as the second phase of Wasion Science Park, Jinzhou of Source Branch High-tech Co., Ltd., Lugu Technology Park, Newman Digital Satellite Navigation Terminal Base, and the electric IGBT industrialization project of CR Times have been launched one after another, providing further development for our province's electronic information industry Strengthen the strength of savings.
By 2020, the total main business revenue of the province's electronic information manufacturing industry is expected to exceed 450 billion yuan.
■ Comments
Courage to win the initiative to win
Peng Arts
'Can not wait until the source came to build a hotel, but to prepare the hardware and services to attract customers' stay'. This is the technology LOSUN Zhou Qunfei media interviews had made the 'hotel services' theory It is based on this development train of thought that BlueScope Technology continues to introduce new ideas and always leads the industry trend.
The pick-up business is always the runner, only the courage to win the initiative.In the early 21st century, Nokia has relied on excellent product quality to become the world's mobile phone king, but after the mobile phone into the intelligent era, Nokia's clinging to decree finally ended in decline, and similar to Nokia's fate, Kodak, despite its invention of the world's first digital camera, has always been committed to the development of the camera itself and has not made rapid progress into the digital industry.
No innovation is backward.Lance think science and technology can always stand in the forefront of the industry, it is based on its research and development to keep innovation, and constantly looking for the next growth pole development concept.In the acrylic mobile phone screen era, BlueScope pioneered the development of glass Windows, and screens, and continually applying new materials to create new processes and expand new businesses, tap new potential for a homogenized and increasingly smart smartphone market.
This is a not lacking in technical personnel, not lacking in R & D funds, no lack of policy support era.Enterprises in the mature market to stand out in the Red Sea is more difficult, this time, may wish to change their thinking, put more vision, develop a new Market, leading the new trend of development of the industry, the new trend, companies will be invincible.