Phoenix Science and Technology Channel 51st CES show is being carried out in Las Vegas, the United States in full swing TCL bring its variety of new TV products and communications terminal products debut.
Win a mature North American market
TCL Group released Q4 earnings data on January 8, 2018. The sales volume of LCD TV products was 23,774,000 units in 2017, an increase of 15.9% over the same period of last year; the sales volume of intelligent network TV units was 15,127,000 units, an increase of 34.8% over the same period of 2012. Among them, Sales volume reached 7.298 million units, an increase of 30.4% over the same period of last year; sales volume of smart network TV reached 4.487 million units, an increase of 52.4% over the same period of the previous year, further indicating that the sales of mid-to-high end products were further optimized. As of November 2017, TCL TV has a 9.1% market share in North America.
TCL Group Chairman Li Dongsheng, CEO, said confidence in the future, predicts 2018 TCL in North America will continue to maintain growth.
Deep plowing the U.S. market
One of the first Chinese companies to enter the overseas market, TCL settled with more than 10,000 stores in North American and North American mainstream channels such as Target, Costco, Amazon, Sam's Club, Best Buy and Walmart. In the United States gained a high market share.
For the current globalization process, Li Dongsheng expressed optimism: "In 2017, the technical level of TCL products will increase substantially and synchronize with the international advanced level. In the North American market, the sales volume exceeded the target, the Chinese market and Latin American market maintained a good growth trend. In addition, And the huge potential in the African, European and Russian markets, we are confident that we can do better in the future. "
Focus on innovative technology layout
TCL CES exhibited three new series of television products, these products cover the quantum dot display technology, the surface of a full screen, the ultimate ultra-thin, eco-HDR, high-end technology, aesthetics design and other technological innovations.
TCL is one of the earliest enterprises in China to set up Internet TV and operation service layout.After many years of innovation, TCL launched AI TV in China in 2017. The new generation of TCL AI has been widely used in leading products and has realized image recognition, machine learning And deep learning, video understanding, semantic analysis and other functions.
Li Dongsheng said: "Intelligence and Internet applications, especially artificial intelligence, are the future directions for technology development. Artificial intelligence technology is embedded into various end products and supported by the Internet and big data. This is the first of TCL's product innovations Key areas.In addition to enhance the industrial capacity, in response to 'Made in China 2025' government advocated the occasion, TCL has been in the major industrial manufacturing plant began a new round of intelligent manufacturing upgrades, including China Star Optoelectronics has begun a new round of intelligent Management upgrade.We will make intelligent manufacturing and industrial internet one of the most crucial tasks to continuously improve our competitiveness. "
In Li Dongsheng view, TCL products in the market to establish a leading position, thanks to its core display technology and intelligent development and application of a more complete layout.
Li Dongsheng said: Now business management should be 'before I can do' to 'future industry will become like' change, push back the company at a certain stage should have the ability to ensure that TCL in technology research and development, Product layout, industrial manufacturing, brand experience and other aspects of competitiveness.