A different from the traditional impression of Gree gradually started the picture in 2017. Two years ago the year before in the second China Manufacturing Summit, Dong Mingzhu a 'Gree into the era of diversification' as the summer earthquake to Gree new In fact, the Gree mobile phones entering the industry in 2015 and the previous Dazong small home appliances, the crystal-glass refrigerator highly dependent on Gree channel and the first in 2015 the first Pearl River West Bank Fair The unveiled smart gear has outlined the gree diverse contours, and after 2017, Gree's new image - a diversified global industrial conglomerate - has become clearer.
Diversification or specialization, which is an unsustainable choice for any manufacturing company for long-term development.Gree has more than 20 years of focus on the brand of air conditioning products branded Gree brand, when the air conditioning products are Gree brand label , Specialization will be deduced to the extreme.However, air-conditioning has been difficult to carry Gree and Dong Mingzhu ideal for manufacturing, a more ambitious diversified layout is Gree to promote the upgrading of manufacturing in China.
The new channel brought by smart equipment
'Five-star red flag fluttering in the wind, the voice of victory how loud ... ...' When the Gree brand intelligent robot playing this song on a small keyboard, "singing the motherland," when the listener's mind spontaneously a sense of pride and honor Sense, this scene took place in November 2017 the third China Manufacturing Summit.
Reviewing the various Gree-led announcements held in recent years, almost every time they are made in China, recalls Dong Mingzhu's speech on various occasions over the past few years, with China manufacturing as the core issue almost every time In parallel with this rapid growth in the production and marketing of Gree smart equipment, Gree Electric released the 2017 mid-year report shows that the first half of the Gree smart equipment business revenue 962 million yuan, an increase of 27 times over the same period the previous year, while the latest The data shows that in 2017, Gree produced 3136 sets of intelligent equipment and sold a total revenue of 2.1 billion sets, an increase of 148% and 607% respectively over last year.
Compared to air conditioning, Gree smart equipment production and sales scale is not large, or even as in the country's 28 regional sales company most of the However, for Gree, the significance of intelligent equipment to achieve such an extraordinary size , Which means that a new channel in the pattern of diversification of the Gree thus forms.
In the second session of the Pearl River West Bank Fair, Dong Mingzhu mercurial with the Gree robot launched a game chess, in fact, including industrial robots, intelligent equipment, itself is one of Dong Mingzhi diversified game in one Remember hand treble now Gree intelligent equipment products have covered CNC machine tools, industrial robots, servo robots, intelligent storage equipment more than 10 fields, over a hundred kinds of specifications, forming a complete product layout.
Like the path to success in the air conditioning industry, Gree still pursues an independent innovation model in the field of intelligent equipment.Many people do not understand the gamble between Dong Mingzhu and Lei Jun because, at the very beginning, Dong Mingzhu is detached from millet and she wants to express The core meaning is that Gree is in the independent innovation, independent brands, independent production and marketing to promote each step of Gree products, which can understand Gree why in the servo motor, encoder and other key technologies and components of intelligent equipment to invest huge Motivation for R & D resources.
Longitudinal extension of the new industrial chain brought about by the expansion
If you have walked through the air conditioning or refrigerator business enough, if you have seen the air conditioning product line is broad enough, then you will find that Gree has a product is entering the homes of ordinary people at an unprecedented speed, the product is the Gree brand compression Machine may be a lot of people do not know, Gree compressor is the world's second largest producer and sale of air compressor field size.
As early as many years ago, Gree Electric Appliance Co., Ltd. wholly-owned subsidiary of Zhuhai Lingda Compressor Co., Ltd. began the layout of the compressor market sales, compared to other compressor companies, Lingda this strategy too partial Later, but this does not prevent Lingda compressor infiltration layout in the air conditioning industry.With the Lingda brand to Gree brand over, the compressor has become an important pivot in the Gree diversified path.
Similar diversification initiatives, as well as Kaibang Electric, as well as Gree's mold company.It is worth mentioning that, Gree Precision Mold Co., formerly Gree mold factory, the development of more than 30 years of history, Gree Mold has always been focused on the development of various types of precision molds, design and manufacturing.
In 2016, Gree Precision Mold Co., Ltd. was established. Its product areas are also constantly expanding, covering home appliances, automobiles, motor cores, heat exchangers, office equipment, motor plastic encapsulation, 3C, optical devices, stainless steel kitchenware, medical devices Etc. At present, all the molds required by Gree internal production are researched, designed and manufactured by Gree Mold Co., Ltd. Gree Mold Co., Ltd. has also reached a full range of strategic cooperation with Yinlong New Energy Vehicle Co., Ltd.
The diversified development of Gree in these fields is the expansion of the business scope caused by the typical extension of the vertical industry chain. It is Gree's full marketization of independent innovation achievements and its key core components for many years, and is the core technology that Gree has long been precipitating It now appears that the chess world of Dong Mingzhu in the early years of the original layout of a large chess game, chess so far let the outside world to see the board where.
The new ecology brought by the high growth of air conditioners
Gree Handan (Wu'an) and Wu'an Zhongyuan smart base equipment manufacturing base has been in full swing in the construction, Gree compressors, motors, molds, etc. are also in a fast-oriented export-oriented stage, and brilliant multi-element In contrast, Gree is still playing a dominant role in the field of air conditioning, which in turn drives the entire air conditioning industry's ecological environment to a whole new level.
Hard to imagine, already has 55 million sets of production capacity Gree will actually encounter capacity bottlenecks in 2017, the domestic market for two consecutive years of explosive growth and the international market a new record high level of production and marketing, fully demonstrated Gree Gree air-conditioning in the world Of the leadership capacity and Jingdong as the representative of the e-commerce platform reached a strategic cooperation with the United States, Suning and other large chain platform for the formation of a close cooperation between the Gree in the independent channels to further strengthen competition in the air conditioning industry at the same time, Boosting the terminal layout on large commercial platforms off the assembly line. In 2017, Gree's sales in the entire online market surpassed RMB 13 billion and quietly established itself as the leader in the e-commerce platform.
More importantly, Gree is not only the largest domestic air conditioner market sales company, but also the highest average selling price of domestic brands, this situation has played a very good role in the maintenance of the entire air conditioning industry's ecological environment. , All air-conditioning companies should be grateful Gree, it is precisely because of the high-scale high-price operation of Gree, giving the entire industrial chain out of a huge space for the interests of China's air-conditioning industry for many years there is no such as can now have so superior ecosystem.
In 2017, Gree has many initiatives to promote the entire industry to upgrade, for example, to lead the establishment of China's air-conditioning industry intellectual property alliance to promote innovation capability of the air conditioning industry, effectively promote the depth of integration of intellectual property and industrial development; Another example is the release G-IEMS local energy Internet system to promote the global energy industry toward clean, intelligent forward, to create a new energy Internet world.
In a diversified global industrial group with great concentration in the process of progress, Gree did not affect the oligarchs in the field of air-conditioning; more importantly, when Gree's production and marketing scale of smart equipment to grow more, when the Gree compressor, mold The marketization process walk faster, but also constantly refresh the entire industry of Gree's core technology grasp ability, independent innovation ability cognition.
A different Gree has been presented in the public opinion, regardless of the diversity of Gree's path to the evolution of the situation, Gree's focus on quality will not change, the demand for independent innovation will not change, to create a platform for the globalization of China The direction will not change.
