In 2017, a large number of kitchen and electric products have released what they claim to be revolutionary or subversive products, each with its own advantages. In the future, the consumer electronics industry will have more and more high-end consumer products. By 2018, Business will bring us what kind of surprise it.
2017 quietly curtain call, and belongs to the kitchen and television industry scene curtain, it is opening.
In the past 2017, the kitchen appliance market continued to grow at double-digit rates. Driven by the factors such as emerging consumer power, continued industrial transformation and upgrading, and explosive growth of emerging products, the curtain of the "kitchen economy" Expand, kitchen electricity market exceeded 100 billion scale has been at hand.
From the brand point of view, the current pattern of the kitchen and electrical industry has also formed a relatively concentrated trend, in which the boss, the party too, Vantage represented kitchen appliances brand, constantly making innovation, and gradually consolidate their dominance in the kitchen and electrical industry At the same time, Haier, the United States led by a comprehensive brand, but also a new push in the kitchen appliances category to seek a breakthrough.
Here, let us recall the following: the past 2017, the kitchen appliance industry between major brands, big moves.
Electric boss: release central range hood, kitchen industry opened up a new direction
At the 2017 New Product Launch, Boss Electric introduced a revolutionary subversive product, the Central Range Hood, to solve the problem of soot emissions and purification in residential areas. It was first proposed to remove the electric hood motor from each household and use the Central Smoke Soot Machine to achieve the entire building fumes management, so that each household smoke more open.
As we all know, the traditional residential soot excretion are squeezed out, will result in poor smoke exhaust, smoke back, smoke machine noise and pollution of the external environment and other issues.And the proprietor appliances revolutionary smoke products' Central smoke fumes Machine 'will be able to completely solve these problems.
It is understood that the 'Central Range Hood' is the boss electrical appliances in recent years for the district fumes, green homes and innovative research and development 'smoke system' is also very innovative industry move.
As a smart upgrade products 'central range hood', focusing on the entire commercial kitchen and the public environment to improve the overall quality, the use of intelligent control - host allocation algorithm memory, according to the number of hood terminals open and work conditions, Control the power distribution valve angle, control of the terminal smoke exhaust, so that the entire building smoke more reasonable and smooth, to avoid blockage.
In addition, the 'central range hood' smart platform is also capable of collecting user hood usage, which in turn distributes soot emissions to cooking peaks, with significant AI artifacts.
It can be said that as a leader in the soot industry, the introduction of the boss electric central range hood undoubtedly opens up new space and new directions to the kitchen and electric industry.
Side too: sales revenue broken billion new record in the kitchen electrical industry
On December 27, 2017, Fangtai Group formally announced that sales revenue of kitchen appliances exceeded 10 billion, setting a new record in the kitchen appliance industry and becoming the first kitchen and electric appliance enterprise to exceed 10 billion.
'Stick to the high end, made of fine and become its', this is the side too always adhere to the creed. Since the beginning of business in 1996, Fang too determined to 'become the first Chinese own high-end brand' .22 22 years, too too only One thing is to let myself focus on the field of high-end kitchen and kitchen, and become well-recognized by consumers high-end kitchen appliances brand, square too 10 billion just confirmed this point.
When the sales revenue of Fangtai Kitchenware exceeded 10 billion yuan on schedule, Mao Zhongqun, chairman and president of Fangtai Group, said that 10 billion is just a new starting point. Fangtai will continue to adhere to the ' Pioneering kitchen appliances and services to promote the quality of Chinese home kitchen, high-end, intelligent upgrades for the Chinese family to make a new life lead.
Vantage: Pan-entertaining getting better, build smart + fashion home
Vantage in 2017 is a dynamic Vantage, cross-border Vantage, pan-entertainment layout acceleration.
From Zhao Liying, Lin updated new brand ambassador. To early 2017, Vantage and the new world jointly launched the "Your taste", combined with NetEase crosses Hu She Guanguang Vantage Food Festival, cooperation happy twist launched burst fun steam wash feature films, To a series of such as "Transformers 5", "Alliance of Military Consultants", "Chu Chuan", "To the world is the taste of Qing Huan" and other big production and high-quality tycoons hot drama brand cooperation, implantation, Guess Guess, "" Food Confessions "popular variety title title cooperation, Vantage became the deepest entertainment industry in the kitchen and electrical entertainment industry, with a strong exposure for a large number of young people are familiar with.
In September, Vantage again with the fashion group brand cooperation, signed a 'white still life strategic cooperation White Paper' to jointly create 'a new standard of living life'.
Vatican Chairman Pan Yejiang said: 'With the rapid development of China's comprehensive national strength, globalization is a time for Vantage brand .For the Vantage Group, which has a strong overseas distribution base and a top quality global supply chain and top R & D cooperation team, , The dream of going to the world is no longer far.As the world leader in high-quality kitchen space, Vantage is the next stage of development the most important goal.
Midea: Looking around the world, creating the industry leader
While China's traditional kitchen and electric appliance leading enterprises are still making breakthroughs in the domestic market, Midea Electric has already begun to implement the three strategic axes of "product leadership, efficiency-driven and global operation" advocated by the Group and quickly completed its business strategy in the global market Great achievements have been made in efforts to enhance the influence and voice of the international market.
Currently, Midea's products cover five continents and are exported to more than 180 countries and regions, accounting for 60% of the total export volume, among which 28 million are exported to microwave ovens, ranking the first in China; 3.4 million are exported to dishwashers, China ranks first in the world and ranks third in the world with 7.6 million units embedded in exports and 1.7 million large ovens, all occupying leading positions in the industry.
Not long ago, with its industry-leading products and rapid development for many years, Midea Kitchen Appliances Co., Ltd. was selected as one of the 'Business Cards' of the 2018 CCTV National Brand Program and one of the 'business cards' representing China's national image to showcase the world's commercial competitiveness and culture of Chinese brands to the world Revival of influence.
To be sure, the reason why Midea's globalization has its current success stems from its vision of becoming the world's best kitchen eco-provider, and is widely recognized by the market both at home and abroad.
Haier: a full set of smart kitchen appliances, kitchen appliances strategy definition of the future kitchen
In the industry, discussions on the future of the kitchen are endless, smart appliances have become the main trend of future home appliances.Herre as a comprehensive appliance brand, in 2017 released the strategy of "big kitchen and electric", the most important tobacco Kitchen, Kitchen, Kitchen, Kitchenware, Kitchenware, Kitchenware, Kitchenware, Kitchenware and so on.
Unlike in the past, in the eyes of ordinary people, kitchen appliances only refers to the traditional kitchen appliances such as smoke, stoves and consumer appliances. However, if thinking of the Internet and taking a forward-looking view, the kitchen appliances should include both traditional kitchen appliances and range hoods Gas cooker, disinfection cabinet, should also include the emerging kitchen electric cooker, microwave ovens, electric oven, rice cooker, but also should include refrigerators, wine cabinets so be classified into large household appliances related kitchen appliances.
Haier 's strategy of "big kitchen electric" lies in that Haier not only redefined the whole category of kitchen products, but also involved the standards of kitchen appliances from the perspective of user needs and facing the customers who upgraded the consumption Demand. Haier kitchen electric that, in this sense redefined, it has a comprehensive overview, the feasibility of landing and user experience.
In summary, looking back at 2017, the kitchen and electrical appliance industry surges and all the major brands are surprisingly competitive. This will break the "kitchen economy" of billions, and believe that as consumption upgrades and the demand for quality life increase, consumers The same look will be more focused on 'kitchen consumption' .Therefore, the kitchen and electrical industry in 2018 will definitely be more exciting, let us wait and see.